Coca-Cola Taps Perez to Head Sustainability

The Coca-Cola Company has appointed Beatriz Perez, currently CMO for Coca-Cola North America, to be its first chief sustainability officer, starting July 1.

The company has not yet announced who will succeed Perez as CMO.

In her new role, Perez will be responsible for integrating the company’s sustainability initiatives in the areas of water, climate protection, packaging and recycling, and community through a new global Office of Sustainability reporting to EVP/chief administrative officer Alex Cummings.

The new office will create/oversee an integrated global sustainability strategy, set high-level goals and commitments, assess and drive scaled investments, and steward and track all global partnerships and key sustainability projects.

Perez joined Coca-Cola in 1996. Prior to her CMO role, her most recent positions were SVP, integrated marketing, and VP, sports and entertainment for North America.

SOURCE MediaPost