Balsera Communications wins PR Week’s Multicultural Marketing Campaign of the Year Award

Sonia Diaz and David Duckenfield of Balsera Communications celebrate the huge win.

NEW YORK, NY – Public affairs and consumer public relations agency Balsera Communications won PR Week’s 2014 Multicultural Marketing Campaign of the Year Award.  The PR Week Awards were held last night in New York City.

Balsera beat out a competitive list of agency finalists that included H+M Communications, rbb Public Relations, Form and CRT/tanaka

In 2011, proposed government regulations threatened the livelihoods of landscape company owners and workers, many of whom are Hispanic. In response, Balsera, along with leading landscape industry brands, created the nonprofit National Hispanic Landscape Alliance.  The group took on public policy leaders, the Department of Labor, and the EPA, among others, through face-to-face meetings, as well as numerous programs during the landscape industry’s annual Legislative Day on the Hill and the National Association for Latino Elected Officials. Armed with powerful stories of entrepreneurs, the effort spurred national coverage and, more importantly, resulted in the reversal of proposed EPA regulations and a delay in proposed Labor Department regulations.

Here is a full list of winners from the PRWeek Awards 2014.

Communicator of the Year 
Edie Windsor

Arts, Entertainment & Media Campaign of the Year
Ketchum and P&G/Gillette

Product Brand Development Campaign of the Year
Text100 and British Airways

Consumer Launch Campaign of the Year
Cohn & Wolfe and Nokia

Healthcare Campaign of the Year
Chandler Chicco Agency and Mylan Specialty

Technology Campaign of the Year
Allison+Partners and Dropbox

Business-to-Business Campaign of the Year
Text100 and British Airways

Internal Communications Campaign of the Year
Dow Jones & Company

Community Relations Campaign of the Year
Spector & Associates and Older Adults Technology Services (OATS)

Multicultural Marketing Campaign of the Year
Balsera Communications and National Hispanic Landscape Alliance

Global Campaign of the Year
KYNE and Roll Back Malaria Partnership

Corporate Branding Campaign of the Year
Seymour Public Relations and Sabra Dipping Company

Public Affairs Campaign of the Year
Team Sarah and The Murnaghan Family

Investor/Financial Communications Campaign of the Year
Zillow

Crisis or Issues Management Campaign of the Year
Ketchum and Airlines for America

Public Sector Campaign of the Year
Seattle Police Department

Nonprofit Campaign of the Year
MSLGroup and March of Dimes

Cause-Related Campaign of the Year
FleishmanHillard and AT&T

Best Use of Social Media/Digital
Human Rights Campaign

Best Use of Broadcast/Video Content
i.d.e.a. and Advanstar

Best Use of Analytics
Porter Novelli and Timberland

PR Product/Service of the Year
MSLGroup

Promotional Event of the Year
Ketchum and Frito-Lay

PR Student of the Year
Sarah Corder, Liberty University

Young PR Professional of the Year
Molly McLeod, Hellerman Baretz Communications

PR Professional of the Year – In-House
David McCulloch, Cisco

PR Professional of the Year – Agency
Dave Senay, Fleishman-Hillard

PR Education Program of the Year
Georgetown University

In-House PR Team of the Year
Fannie Mae

Boutique PR Agency of the Year
Beekeeper Group

Small PR Agency of the Year
ReviveHealth

Midsize PR Agency of the Year
Olson Engage

Large PR Agency of the Year
FleishmanHillard

PR Agency of the Year
Olson Engage

PRWeek Campaign of the Year
Ketchum and P&G/Gillette