Azteca America Colorado sees audience growth since the DTV switch

LOS ANGELES, CA – In April 2009, Azteca America Colorado further enhanced its coverage with full power digital transmission. Since the upgrade more viewers are tuning into Azteca America Colorado’s premiere Spanish-language programming, which means more ratings. Nielsen Media Research reported ratings and share increases ranging from +50% to +300% in all key demos. Specific share growth includes:

+ 100% increase in People 18+
+ 200% increase in Male 25-49
+ 300% increase in Female 18-49.
(NHSI Denver Mar 09 vs May 09/M-Sun Time Period Average Sign on to Sign off)

“The strength of our Azteca digital broadcast signal mirrors that of ABC sister station KMGH Denver’s 7. We also have a unique opportunity to continue broadcasting on our analog channels. The ability to broadcast in digital and analog signals establishes Azteca America Colorado as Colorado’s Spanish-language coverage leader,” said Byron Grandy, VP/GM Azteca America Colorado and KMGH Denver’s 7.

“We congratulated our affiliate Azteca America Colorado for these important results. To be a leader in a market requires a lot of local hard work and effort behind our national broadcast network programming,” said Adrian Steckel, CEO of Azteca America.