By Cynthia Nelson
New research explores Hispanic moms’ insights, perceptions and involvement with the automotive category: ownership, usage, attitudes, considerations, and key factors influencing purchase. When it comes to automotive purchases, there is always a misunderstanding that women either aren’t interested or don’t have a say in which vehicle is chosen. Not so with Hispanic moms, who are not only interested in what type of car but also very involved in features that will not only make her life easier with children in tow, but also be safe and reliable. She is concerned as well with purchase vs. lease, and even performance.
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