Hispanic-owned marketing and public relations companies have traditionally been on the outside looking in. As a group, we have not been privy to some of the insider strategies and tactics used by the larger
Mark Macias is a featured contributor to Hispanic PR Blog, former Executive Producer with WNBC and Senior Producer with WCBS. He’s also the author of the book, Beat the Press: Your Guide to Managing the Media. Macias now runs a public relations/video production agency in New York City. He can be reached at 3MMediaGroup.com.
You don’t have to be a politician or celebrity to face a negative news story. In fact, you may not realize it but you probably manage negative news at your job and in your
How do you go from more than 3-thousand Twitter followers to just one follower in less than 24 hours? Just associate your personal Twitter account with your employer, then suddenly lose your job. I