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BY JOE KUTCHERA AUTHOR of “Latino Link: Building brands online with Hispanic communities and content” Imagine moving to China for a career opportunity and taking your first trip to the grocery store to buy
Atlanta-based Hispanic PR and events marketing firm Lanza Group has secured Monster Energy as the sponsor for their Fiesta Georgia BMX stunt show. Fiesta Georgia serves as the unofficial kickoff to Hispanic Heritage month
LOS ANGELES, CA – Integrated multicultural marketing agency LAGRANT COMMUNICATIONS is celebrating its 20th anniversary Sept. 1. Headquartered in Los Angeles, with offices in Dallas and Princeton, N.J., the firm will mark its 20th anniversary
Think you can guess which Americans talk or text the most on their cellphones? According to Nielsen, African-Americans use the most voice minutes – on average more than 1,300 a month. Hispanics are the
BY ERIC DIAZ PRINCIPAL, DK WEB CONSULTING Many large brands such as Nike, McDonald’s and others have well over 1 million fans and struggle deciding how best to communicate with Spanish speaking fans which
