JOB ALERT: Content Specialist, Editorial + Creative Department
This job was posted on September 9, 2014
Position: Content Specialist, Editorial + Creative Department
Company: National Trust for Historic Preservation
Location: Washington, DC
Help save the past to enrich the future! The National Trust for Historic Preservation is the nationally recognized leader of a movement to save America’s historic places and revitalize our older neighborhoods. You can be a part of that mission by helping to craft web and print content that engages our local Preservation Allies, inspiring them to take action on behalf of endangered places that represent our diverse cultural heritage.
The National Trust seeks a creative, energetic, and motivated content specialist to produce and/or edit a wide array of written and audiovisual content for the organization. A function of the Editorial + Creative team, the role will also provide broader organizational support with specific responsibilities identified within Public Affairs and Community Outreach. Types of projects include blog posts, promotional campaign copy, emails, video scripts, annual reports, and more.
Selection will be based on the candidate’s demonstrated writing and storytelling ability, proficiency with multimedia and tech platforms, and interest in/involvement with subject matter.
Examples of our stories and more information about the National Trust can be found on the following websites:
- Research, write, edit, and produce a clear and compelling array of marketing content for the Marketing division
- 40% of effort contributes to Editorial + Creative team; 40% contributes to Public Affairs; and 20% contributes to Community Outreach
- Content includes but is not limited to: website copy, blog posts, stories from the field, promotional copy (ex. brochures, PSAs), emails, video scripts, annual report
- Revise, edit, and proofread content as directed
- Assist with blog and website publication
- Explore and implement different ideas and concepts for both visual and written stories
- Assist with multimedia production
- Participate in advocacy/marketing campaign research, planning, and implementation
- Perform administrative tasks as assigned
- 5 or more years total professional experience including at least 3 years working in a related role, particularly in a matrixed and geographically dispersed non-profit.
- Must have demonstrated writing/storytelling experience and skill (samples are required)
- Excellent research and communication skills, including good listening techniques; a clear, concise writing style; and good verbal skills
- Strong knowledge of AP Style and grammar
- Previous experience with blogging platforms, social media, and/or CMS platforms preferred (WordPress a plus)
- Previous experience with multimedia production (filming, editing, coding, etc.) preferred
- Intermediate analytical and problem solving skills, including issue identification and prioritization. Basic project-management skills, including project budgeting and planning, preferred. Ability to achieve results with supervision.
- Proven ability to collaborate across departments to implement processes and achieve results. Track record of building and maintaining productive relationships with multiple stakeholders.
- Ability to prioritize, multi-task efficiently and respond to a high volume of ongoing requests in a timely fashion.
- Proven ability to continually develop skills related to use of rapidly changing technology and communications best practices.
- Entrepreneurial spirit and skill set essential.
- Ability to adapt and be flexible in a dynamic work environment
- Demonstrated interest in subject matter (history, architecture, historic preservation) a plus
- Demonstrated success in engaging culturally diverse audiences, partners and colleagues and writing about related topics. Bi-lingual proficiency (English-Spanish) a plus
- Strong knowledge of Microsoft Office suite.
- BA (or equivalent years of experience) required; graduate degree in writing, English, communications, journalism, history, or a related field preferred.
Email resume and cover letter as Word or PDF attachments to 201748-CSfirstname.lastname@example.org . Please include three writing/storytelling samples as attachments or links.
República Selected as Agency of Record for Hispanicize 2015
Hispanicize, the largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship, has selected República, one of America’s leading independent cross-cultural advertising, digital and communications agencies, as its agency of record. Manny Ruiz, chairman and founder of Hispanicize, made the announcement at the Miami-edition of “Hispanicize HX,” the kick-off event of Hispanicize 2015, which was held at the Viceroy Miami on September 3rd. Hispanicize 2015 will take place March 16-20 in Miami, Florida.
“As a cutting-edge agency, República has raised the bar with their creative, and we are eager to showcase the exciting work they have yet to unveil”
“I am confident that República’s groundbreaking work for Hispanicize 2015 will become a case study not only on how to develop world-class creative for a major event, but also on how to rebrand one of the most important gatherings in Hispanic America,” said Ruiz. “As a cutting-edge agency, República has raised the bar with their creative, and we are eager to showcase the exciting work they have yet to unveil.”
Since its founding in 2006, República, one of the fastest-growing independent agencies in the country, has been advising global, national and regional brands on how best to reach broader U.S. consumer segments cross-culturally.
“We are excited to have been selected by Hispanicize to rebrand what has become the top Latino event in social, blogging and journalism,” said Luis Casamayor, president and chief creative officer of República. “We look forward to doing what we do best, great creative that will transform the Hispanicize brand.”
A revamped website República has developed for Hispanicize can be viewed at http://www.hispanicizeevent.com/
Chevrolet partners with Manchester United, launches social media initiative
Chevrolet surprised everyone by partnering with the club to have each first team player walk onto the pitch wearing a shirt with the name of their mascot on the back. A young Latina, Jasmine, served as the first mascot for the match. You can read about her inspirational story here. Manchester United first team players wear name of their mascot on back of their shirt upon entering pitch, then just before the start of the match, the players presented the shirts as gifts to them.
“We brought 11 children from around the world to Manchester to let them experience first-hand how the power of play can create hope, optimism and possibilities not just inside Old Trafford, but back in their communities as well,” said Tim Mahoney, chief marketing officer, Global Chevrolet. “Chevrolet’s partnership with Manchester United is about using the passion for this sport to make a positive impact around the world and inspire football fans everywhere.”
The opportunity to be a mascot is part of Chevrolet’s “What Do You #PlayFor?” campaign to bring football fans closer to the sport and spread the power of play around the world. Each child’s story is featured at www.ChevroletFC.com.
“It was a pleasure to welcome all 11 mascots to Old Trafford and our players were proud to walk out onto the pitch with them today,” Manchester United Group Managing Director, Richard Arnold said. “In the two years since announcing its partnership with Manchester United, Chevrolet has embraced the club’s desire to connect with its 659 million global followers, coming up with new and exciting ways to do this. Today’s activity demonstrates their ingenuity at doing this and we helped capture the imagination of our fans around the world.”
Since first announcing its partnership with Manchester United in 2012, Chevrolet has used football to spread the power of play worldwide, including donating close to 1 million nearly indestructible balls from the One World Futbol Project for use by more than 26 million youth in 60-plus countries in Africa, Asia, and the Americas. Chevrolet also recently revitalized a pitch in Bandung, Indonesia, on behalf of a local organization that uses soccer to increase the quality of life for people living with HIV and drug addiction, and Chevrolet donated a pop‑up pitch and pickup truck and trailer to help transform gang-laden streets in Chicago into a place where children can play and learn life skills.
To celebrate its new, seven-year Manchester United shirt sponsorship, Chevrolet is inviting fans around the world to upload photos of themselves wearing a digital version of the new shirt at www.ChevroletFC.com. Chevrolet also recently released a video on www.ChevroletFC.com featuring Manchester United players, legends and fans paying homage to the history of the club’s shirts that has attracted more than 10 million views.
PRSA Miami: Visual Storytelling in PR and Marketing – Instagram, Vine, Info graphics and more
|Thursday, August 28, 2014
11:30 AM to 1:00 PM
|$15.00 Member Meeting Ticket
($5.00 Late fee)
$25.00 Guest Meeting Ticket
($5.00 Late fee)
Register before Wednesday, Aug 27, 2014 to avoid late fees.
|Peacock Education Center located inside the Knight Concert Hall at the Adrienne Arsht Center for the Performing Arts
1300 Biscayne Blvd
Miami, FL 33132
Join PRSA Miami on Thursday, August 28th at 11:30 a.m. for our later summer lunch professional development program as we discuss Visual Storytelling in PR and Marketing – Instagram, Vine, Info graphics and more. You’ll hear case studies from industry leaders and how visuals in PR can impact a story.
David Henry is the Vice President of Content Marketing at NextWorks in New York City. With more than 15 years of marketing communications experience, including as a business owner, David helps develop solutions that add value and allow marketers to connect with their target audiences in a meaningful way. His background includes business development, building new teams, product development, and bringing solutions to challenging business problems.
David also brings extensive experience in utilizing video and video platforms to develop strategies that more effectively engage target audiences. All of those strategies are tied back to analytics and metrics that demonstrate ROI.
His background includes working with Fortune 500 companies, advertising, PR and marketing agencies. Companies/brands include: Coca-Cola, Janssen Pharmaceuticals, Diageo, Yoplait, Red Bull, Allianz Travel Insurance, Bank of America, Degree, Crest, P&G, Pfizer, Sanofi, Verizon, Verizon Wireless, J&J, McAfee, McDonald’s, Subway, and Honda.
He is a graduate of the University of Maryland, is one of the co-authors of “Hispanic Marketing & Public Relations”, has spoken at a number of conferences in the marketing and PR sectors and lives in New York. Feel free to connect with him on LinkedIn.
Aymee Zubizarreta is an award-winning integrated marketing communications professional who has successfully helped numerous brands with their national, General Market and US Hispanic PR, Corporate Communications, Marketing, Media Relations, Public Affairs and Social Media efforts.
Clients (past & present): American Automobile Association, Health Net of CA, State Farm Insurance & State Farm Bank, New York Life, Pulpo Media, Crave America Restaurant Group, Gymboree Play & Music, and Zyscovich Architects, to name a few.
LATEST BRANDED ENTERTAINMENT PROJECT NOW IN THE WORKS: Upscale Latina web series (www.MerrickPark.TV)
Aymee has been nationally recognized by numerous trade organizations and media entities as a subject matter expert in the field of US Hispanic PR, Marketing and Social Media. Her social media expertise was instrumental in helping State Farm Bank win the coveted 2012 PRSA Silver Anvil (Financial literacy campaign for Latinos in the US).
While her area of specialization is heavily aimed at reaching the Acculturated US Hispanics, Upscale Latinos, Latinas, iHispanics and Bicultural Millennials, Aymee began her PR career designing national scale PR campaigns directed towards the General Market and US Hispanic consumer.
Her hard work, persistence, and media-savvy has helped her client’s garner national media attention on shows like NBC’s Today Show, CBS Early Show, Good Morning America, ABC World News Report, CNN Headline News, CNN American Morning, CNN Espanol Radio & TV, Telemundo’s “Levantate”, Azteca America, and Univision’s “Despierta America” morning shows.
Susan Stipcianos began her career in television in 1992 at Univision Television Network as an associate producer and reporter for the Hispanic youth oriented entertainment variety magazine television show ‘Control’ and then moved on to a Music show of the same kind, ‘Onda Max’. She later became National Press and Publicity agent at Sony Music Latino. As 2002 rolled in she was invited to be the National Press and Publicity Director for Fonovisa Music. Susan was part of the internet movement, programming E-Ritmo’s two music channels and heading the publicity efforts for the first Latin music internet portal. She also headed up an independent level grass roots efforts for ESTOPA and Latin star Cristian Castro. In 2004 she became the Director of the Universal Music Latino’s national press, television and online internet department in Miami creating the promotional plans for artist such as Rakim and Ken-Y, Juanes, Paulina Rubio, Café Tacuba, Luis Fonsi and many more. In 2006 she went on to become the Public Relations Marketing Director to the up-scale publication Ocean Drive Español where she created the most sought after parties and marketing strategies for the coveted publication. She is a professional individual with many strong qualities and her passion for television, music, entertainment and Internet background along with her experiences and creativity allow her to perform a broad range of skills that are of incredible value in the public relations arena.
Vme interviews Hispanicize 2014 Latinovator Recipient & Cuban Blogger, Yoani Sanchez
Vme TV introduces audiences to the controversial Cuban blogger, Yoani Sanchez, with an exclusive interview discussing issues, hardships and the future of digital communications in her native island. “Vme Entrevista: Yoani Sanchez,” airs on Sunday, August 17, 2014 at 3:30 p.m. E/P.
During her visit to the Hispanicize 2014 conference in Miami, Florida, Alonso Castillo had the opportunity to interview Yoani Sanchez, who talked about her role as the digital and social voice of Cuba – a country that, for over 50 years, has suffered from oppression through censorship of media and lack of freedom of the press. She comments on the country’s long-standing dictatorship along with her experiences and her point of view regarding whether social media will ever evolve in the struggling country and what its role may be in the future.
Sanchez has achieved international fame and received multiple awards for her critical portrayal of day-to-day life in a communist country like Cuba. Her writings have been published by renowned media sources such as the Huffington Post, which have applauded her for her dedication to opening communication channels, despite the technological obstacles and governmental threats that prevent the freedom of speech of the Cuban people.
“Vme Entrevista: Yoani Sanchez” forms part of a yearlong series of interviews with influential leaders who are doing their part to make the world a better place. Other notable personalities featured previously in the series include award-winning actress, Rita Moreno and former President of Poland and Nobel Peace Prize recipient, Lech Walesa.
Telemundo Sports Anchor Andres Cantor, Ruben Mendiola, President mun2, And Gary Zenkel, President NBC Olympics to speak at Hispanic Television Summit
Andres Cantor, the iconic sports anchor and analyst at Telemundo, Ruben Mendiola, President of mun2, and Gary Zenkel, President of NBC Olympics and President of Operations & Strategy, NBC Sports Group, will take part in a keynote discussion — “Going for the Next Goal”— on how future telecasts of the Olympic Games and FIFA World Cup will impact Hispanic viewers at the 12th Annual Hispanic Television Summit on Thursday, October 2, 2014 at the New York Marriott Marquis. This annual event is presented by leading television business publications Broadcasting & Cable and Multichannel News.
The Hispanic Television Summit is the signature annual event for those in the business of video and television intended for Hispanic audiences. It attracts over 500 top executives in television distribution, programming, production, advertising, marketing, research, technology and finance from the U.S., Latin America and Europe.
The session will focus on how the Hispanic TV viewing audience has proven its influence with networks and sponsors, especially with regard to the two biggest sports properties: the Olympic Games and the FIFA World Cup. The three guests will discuss network plans for the future designed to increase options for Hispanic viewers that will incorporate sponsors.
“This is a unique opportunity to get multiple perspectives on the future of sports television for Latino viewers,” said Louis Hillelson, Vice President and Group Publisher of Broadcasting & Cable and Multichannel News. “The discussion will be especially worthwhile for our attendees since each of these individuals are well-regarded and accomplished within their own field of expertise in the sports television business.”
El Rey Network Names Skip Chaisson, Senior Vice President, Creative & On-Air Promotion
El Rey Network, Robert Rodriguez’s 24-hour English language channel, today announced that Skip Chaisson, founder of the highly-regarded production company, Skip Film, has been appointed Senior Vice President, Creative & On-Air Promotion. Chaisson, who is based in Los Angeles, will report to Scott Sassa, vice chair and Robert Rodriguez, network founder and chairman.
Chaisson is founder and principal of Skip Film, a highly-regarded production company specializing in movie trailers, main titles for film and television, music videos, product advertising, sound and graphic design, and original programming. He will work closely with Sassa and Rodriguez to elevate and amplify the cable channel’s profile through his irreverent and visually compelling on-air style, while continuing to oversee Skip Film.
Skip’s editorial sensibility and graphic palette choices characterize his work for many leading producers and directors. With over 400 movie and television campaigns as well as commercials, specials and series in his portfolio, Chaisson is a member of the DGA, and a recipient of numerous Key Art Awards, Golden Trailer Awards, PromaxBDA awards, and a Clio. In 2002, just a year after he opened his firm, the Los Angeles Times said, “Skip Chaisson comes as close as you can get to superstar status in the trailer-making industry.” In 2013, Vogue Italia said, “…Chaisson is the undisputed king of trailer making.” Past clients include Tony and Ridley Scott, Jerry Bruckheimer, Michael Mann, Oliver Stone, James Cameron, Steven Spielberg, Michael Bay, John Woo and Robert Rodriguez, as well as many other filmmakers, studios, music industry clients and major advertising agencies.
He has designed main titles for numerous projects including The Good Wife, Numbers, Without A Trace and The Taking of Pelham 123, created teasers/trailers for films such as Gravity, Prometheus, Sin City 2, Wolverine, Machete, I Am Legend, The Fantastic Four and Pirates Of The Caribbean, directed tv campaigns for Arrow, Vampire Diaries and Reign and edited memorable scenes in Unstoppable, Man On Fire and Domino, as well as exec producing series for the Discovery Channel, CBS, Nat Geo and OWN. Prior to founding his own company, Chaisson worked as a director of special shoots and as editor of clutter-busting theatrical advertising for films including Mission Impossible 1 & 2, Braveheart, Titanic, The Lost World: Jurassic Park, Armageddon, Pearl Harbor and the highly-stylized, Gone In 60 Seconds, which changed the way trailers were done. He holds black belts in several of the martial arts, and is married and the father of three children.
Robert Rodriguez said: “I have worked with Skip for years and can’t imagine a more skilled creative in this crucial network role. His vision and uncompromising commitment to excellence has been an inspiration to me and I know that the future of El Rey Network is very bright with Skip at the helm of viewers’ on-air experience.”
rbb Public Relations and VSBrooks Make Florida Trend’s Top 100 Best Companies List
VSBrooks ADVERTISING, a Coral Gables-based integrated marketing firm serving both the general and multi-cultural markets, was recently named in Florida Trend magazine as one of Florida’s Best Companies To Work For in the Best Small Companies category (15–49 employees). In the Best Small Companies category, the firm is listed as the top company located in South Florida.
The annual Best Companies list appears in the August issue of Florida Trend magazine. 100 companies are ranked in small, medium and large employer categories.
The Best Companies To Work For In Florida program was created by Florida Trend and Best Companies Group and is endorsed by the HR Florida State Council.
Other South Florida companies awarded in the Best Small Companies category include Beymour Consulting in Boca Raton, rbb Public Relations in Coral Gables, Evershore Financial Group in Palm Beach Gardens, Right Mgmt in Fort Lauderdale, 3A Worldwide in Miami, Ascendo Resources in Coral Gables and Weston Insurance in Coral Gables.
“The top companies seek high-energy employees who vigorously accept the organization’s core values,” says Florida Trend Publisher Andy Corty. “The companies that attract these great employees are the same companies that show growth even in a challenging business environment. It’s our pleasure to recognize them and encourage others to build Florida’s competitive advantage.”
Southwest Airlines Launches Service To Beach Resort areas of Cancun and Los Cabos Mexico
Southwest Airlines launched initial service to Mexico with inaugural flights over the weekend. The nonstop routes previously served by wholly owned subsidiary AirTran Airways now operate daily between Orange County/Santa Ana and San Jose del Cabo/Los Cabos, Mexico, and between Cancun and both Atlanta and Baltimore/Washington.
Saturday-only service on Southwest between Milwaukee and Cancun begins Aug. 16, 2014.
The Company plans to fully convert all international and domestic service currently flown by AirTran to Southwest by the end of this year. The carriers’ flights schedules are published through Mar. 6, 2015, and are available for purchase at southwest.com.
“The favorite beach destinations of our Mexico-bound Customers also are great additions to a portfolio of leisure destinations where we offer a way to connect our Customers to important experiences and memories, whether family vacations, reunions, adventure, or pure relaxation,” said Andrew Watterson, Southwest’s Vice President of Network Planning and Performance. “Introducing Southwest service on these nonstop routes brings additional seats every day offering the value of Bags Fly Free® and No Change Fees, and our ready-made Customer base of millions of vacationers ready to hit the beach.”
“Californians already represent the majority of visitors from the U.S. to Los Cabos, and Mexican visitors to Southern California are also the largest group by nationality of all foreign visitors. The bilateral relationship is already very robust and will continue to grow with this new flight,” said The Honorable Alejandra Garcia Williams, Consul General of Mexico in Orange County, Calif., before the inaugural Southwest flight to San Jose del Cabo departed John Wayne Airport. “On behalf of the Government of Mexico, please join me in wishing Southwest Airlines continued success in this historic expansion to Mexico.”
MundoFOX LA Delivers First-Ever Local Town-Hall Debate on US-Mexico Children Immigration Crisis
In an effort to voice, inform, and educate Angelenos on the ever-growing issue of immigration, Noticias 22 MundoFOX, the Los Angeles flagship affiliate of MundoFOX, premiered “Fronteras Encontradas” (Crossed Borders), a special town hall news debate and discussion featuring local political figures, activists and artists. The August 4 premiere featured a two-part series of the debate covering the controversy behind immigration in a time where thousands of children are fleeing their countries in the hopes to escape violence, poverty and despair for refuge.
The average audience for the special was 187% greater than the station’s time period average in the July 2014 sweeps rating period. (Source: Nielsen NSI, Average Audience, Persons 2+).
The “Fronteras Encontradas” town hall was the only primetime program to present both sides of the immigration debate from all sectors and perspectives in the City of Angels. A partial list of guest panelists from business, political and entertainment communities included:
- Moctesuma Esparza, Producer and community activist
- Angelica Salas, Director, CHIRLA
- Councilman Jose Huizar, District 14
- Enrique Arevalo, Immigration Lawyer
- Herbert Baker, Concerned Citizens of L.A.
- Luis Alvarado, Republican National Hispanic Assembly
- Maria Luisa Arredondo, Huffington Post Columnist
- Nestor Valencia, Honorable Mayor, City of Bell
- Nina Jersey Vargas, Immigration Reform Activist
“While there are divergent opinions on the immigration issue, we brought the community together for a compelling and honest discussion that informs and educates them on issues and topics of interest that impact all of us,” said Otto Padron, COO & President Meruelo Media.
Best Western releases Survey detailing Travel Habits of U.S. Hispanics
A new survey on the travel habits of U.S. Hispanics conducted by Best Western International revealed mobile is a critical tool for Hispanic travelers on the go, with more than a quarter of respondents reporting they have booked travel reservations via mobile phones in the past year.
Survey results also found 62 percent of respondents use their mobile phone to research their travel options, and 28 percent of travelers rely on their mobile phone to discover nearby attractions around their hotel.
Best Western announced its survey findings at the 30th annual National Association of Hispanic Journalists (NAHJ) convention in San Antonio, Texas today.
“We learned that Hispanics are increasingly digitally savvy and comfortable researching and booking travel online and via mobile,” said Felipe Carreras, director of eCommerce for Best Western International. “Our survey found eight out of ten Hispanics complete their travel bookings online.”
With the convenience of search engines, Meta travel search sites, social media, online travel agencies and brand websites, more than 90 percent of travelers research their options online before booking. Other survey findings indicated that 85 percent of Latino travelers are typically traveling primarily for leisure – either for vacation or to visit friends and family.
Carreras presented the survey results at the NAHJ convention as a participant of its “La Plaza Talks” speaker series.
The survey underscores that travel as a family affair is increasingly common with Hispanics. In fact, 70 percent of travelers said in the past year they have traveled with a family member from a younger generation, and 60 percent have traveled with a family member from an older generation. Of those who primarily travel for business, more than half (52 percent) are somewhat to very likely to bring family members along with them on a business trip.
“U.S. Hispanics are a crucial segment in today’s travel landscape, and these survey results reiterate the importance of brands catering to their specific needs and habits,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “For many Hispanics, those needs start with family travel. Best Western is proud to offer family friendly accommodations and a robust online presence for researching and booking travel.”
Additional Survey Highlights:
- Almost 60 percent of U.S. Hispanic travelers are somewhat to very likely to extend a business trip by one or more days to add leisure time to the trip.
- Forty-nine percent of travelers, who indicated the primary reason for the majority of their travel was business, stayed in hotels five or more times in the past year, compared to 18 percent of respondents who indicated the primary reason for the majority of their travel was vacation.
- When traveling for both business and leisure, access to free Wi-Fi is most important, followed by complimentary breakfast and/or happy hour specials.
- Of those who travel with a family member who is part of an older generation, 71 percent do the travel research. Additionally, 44 percent primarily pay for the trip when traveling with a family member of an older generation.
Mayweather Promotions to work with Hispanic marketing firm Pinta
Mayweather Promotions is pleased to announce that they have retained the services of Pinta, a cross-cultural marketing firm, to assist efforts to market the company, its fights and fighters to the Hispanic community. Pinta targets general market consumers in diverse communities, first-generation Hispanics nationwide, and U.S.-born, English-dominant and fully-acculturated Latinos.
Pinta, which means “paint” in Spanish, has offices in Miami, New York, and Los Angeles and will offer a wide array of services to reach this key audience through public relations, digital, social, research, grassroots, and experiential strategies. Their immediate responsibilities will be to assist with media outreach for two upcoming action packed events that are scheduled to take place in the near future. The first event will be headlined by J’Leon Love with Badou Jack in the co-main event on August 30 at The Pearl at The Palms Resort & Casino Las Vegas, subsequently followed by the promotion of “Mayhem: Mayweather vs. Maidana 2 which will take place on September 13 at the MGM Grand in Las Vegas.”
“We are fully aware of the importance of the Hispanic market and we want to go that extra mile and make sure that we pull out all the stops for our events,” said Leonard Ellerbe, CEO of Mayweather Promotions. “We look forward to integrating Pinta’s expertise with our already established and ongoing marketing efforts in order to reach as broad an audience as possible to make our promotions a great success.”