ABC-Univision joint venture Fusion revelas new logo

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“The logo is a powerful representation of Fusion’s identity.  Our brand will reflect the attitude of millennials – shaped by a sense of unity with a voice that’s fun, fresh and even irreverent,” said Beau Ferrari, interim President for Fusion and Executive Vice President of Operations for Univision Networks. The Fusion logo was developed by LA-based design firm Buster in collaboration with Lubin Lawrence and the team at Fusion. “This shape is bold, evolving and engaging.  It is an iconic stamp that
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Delta Media launches JUAN radio to reach Spanish speakers in Lafayette

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Delta Media Corp. has launched a Spanish-language radio station in Lafayette in an attempt to carve out a niche of listeners among the area’s growing Hispanic population, general manager Chuck Wood said Tuesday. JUAN Radio, which features Spanish language adult hits at 1530-AM, began broadcasting two weeks ago in Lafayette, three months after Delta launched a similar station in Opelousas. Wood, who took over as Delta Media’s general manager a year ago, said the company wanted to do something that no one else
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Hispanic Upfronts: The Good, the Bad and the Pretty

By: Laura Martínez, MultichannelNews Removing any doubt that Hispanic TV is competitive, upfront week kicked off here May 13 with two networks, Azteca America and Estrella TV, spatting over conflicting presentations. “There is a gentlemen’s agreement, but Estrella TV broke it,” Bob Turner, president of network sales at Azteca America, said in an interview with Multichannel News of Estrella TV’s decision to host an “intimate dinner” with clients and agencies on May 13, the exact same night as
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The Evolving Demographics of Hispanic Americans

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The Evolving Demographics of Hispanic Americans infographic by HSNews.  
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Hispanic category winners of the 5th annual Effie Awards Gala in New York

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The 2013 Effie Award winners were revealed last night at the 45thannual Effie Awards Gala in New York.  Since 1968, Effie Worldwide has honored marketing ideas that work.  The following companies and their agencies won awards in the Hispanic category at the Effie Awards. Details on the winners are as follows: CP+B of Boulder, Colorado won a Gold Effie for Kraft / KRAFT Macaroni & Cheese’s, “Sabemos que te va a encantar (We know you're going to love it)” (with contributing agency Starcom MediaVest
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HispanicPRblog Spotlight: Elizabeth Llorente

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Elizabeth Llorente is the Politics Editor for Fox News Latino. As a George Polk Award recipient and New Jersey Journalist of the Year, Llorente has written for the Bergen Record and has had her worked featured on ABC-TV’s Nightline for “A Tale of Two Cultures,” her series on ethnic relations in a small New Jersey town. Llorente has dedicated herself to raising the standards of race and ethnicity reporting and to teaching future journalists. As a University of Missouri School of Journalism alumnus, Llorente was
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Verizon Wireless introduces Viva Móvil by Jennifer Lopez

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                    Viva Móvil  claims that it will revolutionize the wireless shopping experience for Latino consumers with a unique social shopping experience through its Facebook page. While on the page, consumers can get personalized recommendations, shop with their friends, comment on devices and share what device or accessory they purchased – all while staying connected on Facebook.  Consumers can interact with Viva Móvil on
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MARCA Names Laura Rojo Director of Account Planning

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MARCA has announced the hire of Laura Rojo as its new Director of Account Planning.Originally from Madrid, Rojo has over 15 years of experience managing large consumer brands in the United States, Spain and Latin America. Prior to joining Marca, she managed Strategic Planning at S, C, P, F in Miami. She has also held key account planning positions at Y&R / Bravo Group working with major brands including FedEx, Dell, Nokia, Wendy’s and AT&T in Latin America and the U.S. Hispanic market. A graduate of the
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Cricket announces Social Media engaging marketing campaign aimed at AT&T & Verizon Customers

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Cricket Communications today announced a new advertising campaign that challenges wireless giants Verizon and AT&T. The campaign entitled 'Half is More', urges consumers to ask themselves why they are spending more for the same thing and is aimed at those who are looking for a better deal on wireless. The 'Half Is More' campaign is rolling out now across digital, print, retail, out-of-home and social media, with television advertising beginning June 3, 2013. Online videos, TV, radio & cinema will
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VIDEO EDITORIAL: UpFronts represent a renewed enthusiasm and business case for Hispanic Marketing

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Professional Diversity Network Names Michael R. Hernandez Chief Marketing & Communications Officer

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Professional Diversity Network, Inc today named Michael R. Hernandez, Chief Marketing & Communications Officer. Prior to joining Professional Diversity Network, Hernandez served as Marketing Director B2B and SEO for Norvax, a Chicago based insurance software, SEO and lead generation company. He previously served as Marketing Director at Insuresoft, a University Park, IL developer of automated insurance software solutions for property and casualty insurance companies. Prior to that, he served as Owner/Partner at
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Autism advocacy organization releases ads aimed at Hispanic and African-American parents

An ad in the campaign showing parents observing a child with the early warning signs of autism, a developmental disorder. ( New York Times)

AUTISM Speaks, the autism and science advocacy organization, this week is introducing a new public service advertising campaign aimed at Hispanic and African-American parents. The campaign, developed with the Advertising Council, which has worked with Autism Speaks since 2005, was created by the New York office of BBDO and LatinWorks of Austin, Tex., both part of the Omnicom Group. The campaign describes early signs of autism in detail and encourages parents to take immediate action if their child does not meet
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