AT&T launches ’28 Days’ campaign and web site during Black History Month to inspire and empower African Americans
DALLAS, TX – AT&T is launch a “28 Days of inspiration” campaign and a Web site www.att.com/28days to celebrate the history, contributions and culture of African Americans this February. The 28 Days campaign is a program AT&T created to highlight February as more than a reflection of the rich past, but “an unimaginable footprint to what the future holds beyond Black History Month in the African American community.”
“The essence of the 28 Days campaign and new interactive Web site is to encourage us all to re-think what we do during Black History Month,” said Jennifer Jones, vice president of Diverse Markets, AT&T Mobility and Consumer Markets. “AT&T is unleashing 28 Days to demonstrate our commitment and dedication to enriching the lives of African Americans, and to keep pressing toward future progress where we live and work. Our products and services empower African Americans by meeting their technology needs in their homes, schools and offices.”
28 Days features an exclusive speaker series showcasing health fitness champion Laila Ali at the Marriott Oakland City Center on Tuesday, February 9 in Oakland, Ca.; Hip-Hop media mogul and philanthropist Russell Simmons at Howard University’s Cramton Auditorium on Wednesday, February 10 in Washington, D.C.; branding and marketing expert Erin Patton at the DuSable Museum of African American History on Tuesday, February 16 in Chicago, Ill.; and social activist and political commentator Jeff Johnson at Clark Atlanta University on Wednesday, February 24 in Atlanta, Ga.
“The four individuals who are part of our speaker series are making significant contributions in the African American community and to our country,” said Jones. “These individuals offer unique perspectives for our audiences. We think these events are a big part of celebrating Black History Month and they will provide an inspirational and memorable experience for all who attend.”
The 28 Days campaign and Web site are designed to encourage consumers to not let a day go by without completing an activity that helps them move closer to achieving some of their life goals. The interactive Web site acts as an online community for consumers to make their own history, download personal calendars, sign up to receive daily inspirational text alerts from 28 People in Motion, and connect with other goal-oriented members, among other features.
The Spirit of UNCF, the 28 Days campaign, and the sponsorship of An Evening of Stars®, are just a few of the ways AT&T supports education, business and technology within the African American community. For more information about 28 Days visit www.att.com/28days.
Through its philanthropic arm, the AT&T Foundation, AT&T has a strong legacy of supporting organizations and has provided more than $2.8 million over the past ten years to organizations focused on the empowerment of the African American community, including the UNCF, the National Urban League, NAACP, National Black Chamber of Commerce, the National Coalition on Black Civic Participation, National Council of Negro Women, Congressional Black Caucus Foundation, 100 Black Men and the Black Leadership Forum.