AT&T Latino targets social media-savvy Hispanics with launch of Spanish-language pages on Facebook, MySpace and YouTube
DALLAS, TX – AT&T announced the launch of three AT&T Latino channels on Facebook, MySpace and YouTube, as part of a social media push targeting Spanish-speaking customers. The new AT&T Latino social media platforms were designed to keep consumers up-to-speed on AT&T’s entertainment sponsorships, exclusive content, promotions and special offers, along with the latest in technology trends and tips for AT&T products and services.
“Studies show that Hispanics as a group are significantly younger than the general population; this is why it’s crucial to engage young Latinos through social media and do so in a culturally-relevant way,” said Roberto Garcia, executive director, Hispanic Marketing, AT&T. “We have unquestioned leadership in the Hispanic market because we’re committed to meeting the needs of Hispanic consumers of all ages.”
The AT&T Latino page on Facebook was developed to connect with AT&T’s Spanish-speaking customers and complements already-existing English AT&T Facebook pages for AT&T news, entertainment and college recruiting. The page will offer the latest AT&T devices and service news, sponsorships and special events, as well as consumer-related information such as technology education.
The MySpace page has a strong music focus to connect with the younger MySpace user base and to align with AT&T’s Latino artist features on other AT&T sites, such as the Yahoo!-powered Spanish-language web portal, El Portal. The page serves as a hub for music fans to find out the latest on AT&T’s Latin artist collaborations, exclusive ringtones and behind-the-scenes content from the hottest artists. The YouTube channel features exclusive entertainment footage along with videos about AT&T’s philanthropic efforts throughout AT&T’s service regions.
AT&T has been an industry leader in serving the needs of Hispanics and will continue to deliver innovative products to Hispanic consumers. Earlier this year, AT&T launched an online multimedia gallery and reintroduced its consumer education column, La Casa Conectada, on its Spanish-language site, espanol.att.com. The site launched in 2004 and it continues to grow into an online space where consumers can find in-language information about AT&T’s products and services, as well as helpful consumer information such as tips and recommendations tailored to their bicultural needs. Spanish online content is a key part of AT&T’s commitment to deliver the latest in communications and entertainment to Hispanic consumers.