Atlanta’s ‘untraditional’ PR marketing shop Lanza Group creates ‘Day of the Dead’ festival
ATLANTA, GA – Atlanta-based Hispanic PR/marketing agency Lanza Group is launching its newest event, Atlanta Day of the Dead. The Day of the Dead is usually celebrated in Mexico on November 2 but the event will take place Sunday November 7th at the Atlantic Station from 11 a.m. to 5 p.m.
Atlanta Day of the Dead will educate, be interactive and will be a day long celebration of Mexican history, culture, music, and food. The event will feature continuous live performances by musical artists, vendor booths offering free product samples, arts and crafts, and authentic Latino foods, a highlight will also be the unique and colorful altars that local artists will create. The event will be produced by Lanza Group, LLC Atlanta’s Hispanic marketing, public relations, and events leader.
Atlantic Station Vice President, Marketing, Liz Gillespie stated; “We are pleased to be working with the Lanza Group, they have a strong understanding of the Hispanic market and a wonderful track record with Latino focused events that work. We are confident that this event will work well in Atlantic Station and will be of interest to all of our patrons.”
“Dia de los muertos” or Day of the Dead is a traditional Mexican celebration that brings together family and friends. Lanza Group President Ralph E. Herrera added “Atlanta Day of the Dead was created with the goal of producing something new and exciting that the community at large can enjoy and learn from and that has not been done in the Atlanta market. As the Hispanic market continues to grow in Georgia, we felt the need to reach out and create a cross-cultural community event at one of the premier locations in Atlanta…beautiful Atlantic Station!”
Additional information on Atlanta Day of the Dead and/or other Lanza Group events can be obtained by contacting Daniela Guevara at 404-350-0200 or DGuevara@LanzaGroup.com.