PR Newswire Introduces ARC Latino Multimedia Platform

PR Newswire today introduced ARC Latino, the ARC Engagement platform tailored for Hispanic audiences and designed to provide communications professionals a tool for engaging and interacting with customers through any on-line location.

“ARC™ Latino is a sophisticated, dynamic product that houses multimedia content and offers clients a way to reach and engage with their target market like never before,” said Cristy Clavijo-Kish, senior vice president, Multicultural Markets, PR Newswire. “They will be able to access, reach and connect with key Latino media, bloggers and consumers faster, more efficiently and more effectively in today’s digital communications landscape.”