Anomaly wins Telemundo’s 2018 FIFA World Cup RussiaTM assignment

Telemundo, the official Spanish-language home of the 2018 FIFA World Cup RussiaTM, has selected Anomaly to lead the strategy and creative for the broadcast of the event.  The agency’s New York office will run the business, with the assignment beginning immediately as the network prepares to broadcast the FIFA Confederations Cup Russia 2017TM this summer.

As the leading producer of Spanish-language primetime content in the U.S., Telemundo’s selection of Anomaly confirms the agency’s Last Silo approach of weaving Latino cultural insights into everything Anomaly does. These efforts had immediate results with work for Buchanan’s and Johnnie Walker, and played an important role in Anomaly winning 2017 Agency of the Year.

“This is continued evidence, of our mission to make Anomaly a company that can credibly and relevantly communicate with everyone in America. Equally.” said Giovanni Villamar, Managing Director at Anomaly.  “Our progressive view of the Latino audience is aligned with Telemundo’s mission of representing an authentically Latino-American experience. We were set up because the traditional solutions are all becoming less and less effective and the old approach to Hispanic Marketing needs fresh thinking. We are incredibly proud of this appointment”.

Bill Bergofin, Senior Vice President of Brand and Content Development for Telemundo Deportes, who recently joined Telemundo from NBC Sports in Stamford to lead marketing and content development for sports, confirmed the appointment by saying: “The FIFA World Cup is the largest single sports tournament globally attracting an incredibly diverse and engaged audience.  Our goal is to position Telemundo as the destination for the most authentic and exciting coverage of the World Cup in America, in any language and on any platform. Anomaly has a deep understanding of the impact and cultural relevance of fútbol to our fans, and we are very fortunate to have them as our partner to celebrate the passion the Latino audience has for the beautiful game in an unprecedented way.”

After being on Univision for over 40 years, the FIFA World Cup found a new Spanish-language home in Telemundo. The network’s sports division, Telemundo Deportes, is one of the leading providers of sports content in Spanish in the United States. It is the Spanish-language home to two of the world’s most popular sporting events: the FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032, and broadcasts other important sports events including the FIFA World Cup™ CONCACAF qualifying matches, the Premier League, and Liga MX (Pachuca home games). Telemundo Deportes is also home to “Boxeo Telemundo Ford,” the #1 boxing program in Spanish, and “Titulares y Más,” the #1 sports news, entertainment and commentary show in Spanish, among other recognized sports properties.