Anatomy of a PR crisis: Dove forced to defend allegedly ‘racist’ ad
PR crises can happen in a flash. One day you’re thinking about your long-weekend plans, the next you’re responding to claims of racism.
Such is the case this week for Unilever-owned Dove brand.
On Monday, the blog Copyranter shared the ad (shown above) from Dove under the headline: “Dove body wash turns Black women into Latino women into White women.” The blog called the ad “stupid” and suggested it was a fake. It wasn’t.
Read the entire article at PR Daily.