Anatomy of a PR crisis: Dove forced to defend allegedly ‘racist’ ad

PR crises can happen in a flash. One day you’re thinking about your long-weekend plans, the next you’re responding to claims of racism.

Such is the case this week for Unilever-owned Dove brand.

On Monday, the blog Copyranter shared the ad (shown above) from Dove under the headline: “Dove body wash turns Black women into Latino women into White women.” The blog called the ad “stupid” and suggested it was a fake. It wasn’t.

Read the entire article at PR Daily.