Amazon to launch its U.S. Web site in Spanish
In the coming weeks, Amazon’s U.S. site will be available in Spanish as well as in English, its first foray into a new language in 20 years, and quite possibly to the delight of 40 million-plus native Spanish-speaking and 10 million-plus bilingual Spanish-speaking Americans, an Amazon spokesperson told CNET.
The move enables consumers to toggle between English and Spanish product listings and information. It signals an attempt to appeal to Spanish speakers in the U.S. as well as in the increasingly important Mexico market, where Amazon expanded its Prime shipping service earlier this week.
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