Al Roker’s Production Company to Premiere Live Reality Show on Facebook starring Camila Alves

Today’s co-host Al Roker’s 21-year-old production company “Al Roker Entertainment” will use Facebook’s new live-streaming technology to premiere a live show on the social network. The show will star has opened a live-programming division, RokerLive, that will debut its first show on Facebook on Wednesday. The show will feature Matthew McConaughey’s wife Camila Alves. In each 15- to 20-minute weekly episode of “Camila’s Code,” the mother of three will teach viewers how to prepare certain recipes and offer tips on various do-it-yourself projects. The episodes will stream live from Ms. Alves’ Facebook page and also be available on-demand indefinitely after they air.   From Camilia’s Facebook page:I am so happy to announce “Camila’s Code,” my new cooking and lifestyle show that will air LIVE, right here on my Facebook page, on your mobile device and desktop computer, and teach viewers how to do quick short cuts and DIYs with food, cooking, and crafts. Being a busy wife and on-the-go mom of three, I’ve learned how to “break the code” on simplifying recipes and homemade crafts. Each week, I demonstrate some of the best secrets

I have learned to keep things entertaining and organized. This is going to be fun. I am excited that I can now share this with you through Facebook Live every Wednesday!” Al Roker Entertainment’s entry into live online programming stems from Mr. Roker’s appearance at this year’s South by Southwest festival in Austin, Texas, where he took the stage alongside someone from the festival’s breakout app Meerkat, which lets people live stream from their phones. “And all the lightbulbs started going off in our heads,” said Ron Pruett, chief adviser at RokerLabs. Continue reading…