Spanish Broadcasting
(PRNewsfoto/Spanish Broadcasting System)
AIRE Radio Networks and Dr. Cesar Lozano announce long-term partnership extension

AIRE Radio Networks, the largest minority certified Spanish Language radio network and the official radio network of Spanish Broadcasting System, announced today an agreement extending its partnership with renowned syndicated radio personality, medical expert and multi award-winning influencer, Dr. Cesar Lozano.

Dr. Lozano will continue to host his daily syndicated program, which authentically engages over 2 million listeners per week through an eclectic blend of motivational messaging and music.

AIRE Radio Networks and Dr. Lozano have established a brand that is empowering Hispanics across the country. The cornerstone of Dr. Lozano’s radio program has been to help his listeners embrace life’s positive triggers, secure self-love and incorporate daily happy life habits.

The hour-long syndicated radio show airs Monday through Friday exclusively via AIRE Radio Networks. Presently, the program is transmitted across 60 stations, 40 markets and covers 76% of the U.S. Hispanic DMA. In addition, highlights of the program are also available via podcast on iTunes and across Dr. Lozano’s social media platforms which reach over 6 million followers.

“I am extremely proud of Dr. Cesar Lozano’s accomplishments especially with the success of Por El Placer de Vivir, said Elisa Torres, EVP AIRE Radio Networks, “Our continued partnership is a testament of our commitment to work together to deliver quality radio programming, empowering and engaging the Hispanic community in the U.S. as well as providing our clients the unique opportunity to align their brand with one of the most powerful Hispanic influencers.

Por El Placer de Vivir was created with the intention of helping people find happiness in all areas of their life. I am extremely humbled by the success of the program as well as the opportunity to engage with a broader audience through radio, said Dr. Cesar Lozano, “I would like to thank AIRE Radio Networks for having confidence in my vision. Together, we have made a positive impact in the lives of many people and I am certain that we will continue to grow the program for years to come.”