Affluency: Being ‘Technology-Infused’ Proves Taxing for Affluent
Adoption of New Toys Such as E-readers, Tablets Has Been Rapid by Well-off, but Study Finds It’s Made Their Lives More Complicated
As people of means acquire more technological devices to simplify their lives, their lives have actually become more complicated.
It’s a finding arrived at in January of this year — the dawn of a new decade (of sorts) — when Ipsos Mendelsohn, which surveys monthly households earning more than $100,000, decided to divine how the world, and the lives of this “Affluent” demographic, had changed in the previous 10 years.
Read the entire article at Ad Age.