Acento Adds Multicultural Communications Veteran

Acento Advertising has bolstered its executive leadership group with the addition of communications veteran and channel alignment specialist Donnie Broxson. He joins Acento as Vice President of Client Services.

Mr. Broxson’s role will leverage his extensive background in multicultural communications and corporate positioning across Acento’s entire client roster. Through his oversight, clients will be able to optimize all of Acento’s service offerings in strategically aligned campaigns to garner the greatest influence with consumers, thought leaders and other key stakeholders in the Hispanic market and beyond.

Before joining Acento, Mr. Broxson led Edison International’s corporate positioning initiative and advertising efforts, providing communications oversight for all of the company’s multicultural advertising efforts and leading corporate communications strategy. Prior to that, Broxson was President of MADOBRO Associates, where he led operations and development while overseeing all aspects of client advertising including brand positioning, market strategy, and client service for multi-channel campaigns in both Spanish and English.