Multicultural PR veterans Angela Sustaita-Ruiz and Manny Ruiz are the co-founders of The Hispanic PR Blog, a division of Hispanic Media Trainers, LLC. Below are their biographies.
Angela Sustaita-Ruiz
Co-Publisher, Hispanic PR Blog
Angela is co-publisher of The Hispanic PR Blog and president of Hispanic Media Trainers, LLC, the parent company of Hispanicize 2012, the Third Annual Hispanic PR & Social Media Conference andPapiBlogger.com, the nation’s first bilingual website dedicated to showcasing creative parenting tricks for fathers and mothers of all cultures.
A longtime Hispanic public relations and marketing consultant, Angela has provided senior counsel to clients such as Unilever, Burger King, Washington Mutual, Shell, AstraZeneca, Schering-Plough, and the Texas Beef Council, among others wanting to reach diverse audiences.
Prior to consulting, Angela worked in Edelman Multicultural’s New York and Austin offices, where she continuously delivered success for clients such as Kraft Foods, Hershey’s, Unilever, Starbuck’s, the New York International Latino Film Festival, Pfizer, Ortho-McNeil-Janssen, Schering-Plough, and McKesson. Angela played a leading role with award-winning Hispanic and general market PR campaigns including the 2004 Mercury Silver Award for Client Product Launch: Hershey’s Kisses filled with Caramel, and the 2003 Silver Anvil Award for Marketing Consumer Services – Healthcare: Together Rx.
Prior to joining Edelman, Angela served as International Operations Supervisor for Cinemark, an international motion picture exhibitioner based in Dallas. While at Cinemark, she worked closely with Latin American satellite offices to formulate strategic marketing plans for Mexico, Argentina and Chile.
Angela, a native Texan of Mexican descent, holds a B.A. in Latin American Studies from Baylor University.
Manny Ruiz
Co-Founder, Hispanic PR Blog
Manny Ruiz is the co-founder of the Hispanic PR Blog, the leading marketing trade journal focused on Hispanic public relations and social media, the daddy-in-chief of the bilingual daddy parenting web site PapiBlogger.com and the founder/organizer of the Hispanic PR & Social Media Conference. The three organizations are business units of Hispanic Media Trainers, LLC.
Prior to launching the blog and national tradeshow, Manny was President of Multicultural Markets and Hispanic PR Wire for PR Newswire. Prior to PR Newswire’s acquisition of Hispanic PR Wire, Hispanic Digital Network and LatinClips in 2008, companies he founded, Ruiz was Chairman and CEO of HispaniMark, the parent company of these three businesses.
A media trailblazer, former journalist, award-winning PR professional and dynamic keynote speaker on media trends, Ruiz is often sought after for his expertise on media, PR and public affairs. A longtime member of the Public Relations Society of America (PRSA), Ruiz is the immediate past co-chair of PRSA’s national diversity committee and the host/co-founder of the organization’s national monthly podcast “PRSA Diversity Today.” He has also served as a board member of the PRSA Miami Chapter.
Prior to launching Hispanic PR Wire in 2000, Ruiz was a founder and media relations director of the National Hispanic Market Practice of Porter Novelli. While at Porter Novelli, Ruiz played a central role in the success of the Florida anti-teen smoking campaign “truth.” Ruiz spearheaded Florida media relations for the “truth” campaign which for two consecutive years swept all of the PR industry’s most coveted awards including the PRSA Silver Anvil Award of Excellence and the PR Week Health Campaign of the Year.
Before entering the PR profession, Ruiz was a police beat reporter for The Miami Herald. He was part of the editorial team that in 1992 was awarded the Pulitzer Prize for Community Service for their coverage of Hurricane Andrew. While he was a reporter, Ruiz also shot photographic documentaries in Cuba. His black and white photography from Cuba has earned him three exhibits, two solos and a national award.
Ruiz, a Miamian of Cuban American descent, has a bachelors of arts degree in history from Florida International University.









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