I Heart Jamba: A Lesson In Customer Loyalty
Pauline France’s obsession pays off, and provides a PR and marketing lesson about customer loyalty. (Pauline, send us some smoothies!)
I love Jamba Juice. I love it so much that I’ve invested serious amounts of money on a daily basis throughout the past two years, indulging in my Original, Five Fruit Frenzy with two scoops of whey protein – yes, I can even say that in my sleep.
The good news is, customer loyalty pays off. Jamba Juice launched its “Jamba Juice Ambassadors of Wow” campaign, a year-long contest to find devoted Jamba Juice fanatics across the country. Guess who one of the winners is? I am!
Read the entire article at Pauline France.