A Blended Approach to Comms & Marketing

The recent Cannes Lions International Festival of Creativity was an important reminder to me that the marketing and communications lines are blurring. Even the Festival organizers changed the name of this year’s Festival to “Creativity” from “Advertising,” which was its moniker for its first 57 years.

With a record-breaking 28,800 competition entries from 90 countries, the festival attracted more than 9,000 delegates this year, and client-side attendance was up some 20 percent over 2010. The key themes that seemed to prevail and resonate across the marketing spectrum were engagement and conversation as well as “doing good.”

From an executional point of view, social media and in particular story telling, mobile channels and applications were highly popular topics, too.

Read the entire article at PRSAY.