Busted: Five myths PR pros have about the media
Where do the unwritten rules of PR that surface again and again, but often have no factual basis, come from?
Here are some of the greatest myths of media relations and the truth behind them.
1. Never say ‘no comment’
This myth might hold true most of the time, but years ago I worked on a major acquisition for a client that proved this myth wrong. It was a hush-hush, cloak-and-dagger ordeal with late-night calls from halfway around the world. The media got wind of it and called the CEO, who turned the call over to me.
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