3 ways to engage with tech-savvy U.S. Latinos
By: Piera Jolly
The evolving U.S. Latino market has emerged as the belle of the ball for brands looking to appeal to and connect with people online. As early adopters of technology and the most rapidly expanding population in America, U.S. Latinos now have $1.4 trillion in purchasing power, making us an integral market that brands need to consider if they hope to reach their full potential.
Even major media properties have acknowledged this evolving market by launching Spanish-language counterparts, such as NBC Latino and Fox News Latino, just to name a couple.
As brands of all kinds race to cultivate this new marketing opportunity, they’ll need to be sensitive to some of the unique characteristics of our complex, diverse and passionate culture, as we are not a cookie-cutter demographic.
By developing a sincere understanding of our preferences, habits, and cultural values, as opposed to just rehashing their same brand messaging in Spanish, brands can develop rewarding relationships with the mobile-savvy Hispanic market.
Here are three considerations that all brands need to be mindful of when trying to connect with the U.S. Latino demographic:
To read the full article at Smart Business, please click here.