Bud Light Donates $100,000 to Hispanic Scholarship Fund to Commemorate Men’s Mexican National Team Tour

Bud Light is donating $100,000 to the Hispanic Scholarship Fund (HSF) to commemorate the team’s five-city American tour and make the dream of a college education a reality for Hispanics across this country. The donation, to be divided equally in the five states where the MNT will play the friendlies, is part of Bud Light’s long partnership with HSF. The initiative kicked off last night at the Mexico vs. Denmark game in Phoenix, Arizona, where the first $20,000 check was presented to HSF by Bud Light representatives as part of the pre-game activities.

“Bud Light is committed to supporting organizations like the Hispanic Scholarship Fund that touch the lives of so many Latinos in the U.S.,” said Bernardo Meza, Director of Multicultural Marketing for Bud Light. “We are happy to commemorate our MNT sponsorship in a way that also benefits the community at large.”

“The Hispanic Scholarship Fund is dedicated to providing Latino families with the financial and educational resources they need to achieve a college education and with Bud Light’s help, we are able to live up to our commitment,” said Fidel Vargas, President and CEO of the Hispanic Scholarship Fund.

America CV Network Announces New Hire & Two Promotions

Nelson Montes will be the new Senior Director of Promotions and Creative Services, Gina Garcia has been promoted to Infomercial Sales Manager for the network and Isidro Gonzalez has been re-appointed as Local Sales Manager and he will lead the sales team of TEVEO (America CV Network’s new station in Miami).

 America CV Network is excited to welcome Nelson Montes as their new Senior Director of Promotions and Creative Services. Additionally, America CV Network is proud to announce two major promotions in the sales department. Isidro Gonzalez has been named Local Sales Manager for TEVEO (the network’s new television station in South Florida) and Gina Garcia has been named Infomercial Sales Manager.

Gina Garcia, a Peruvian-American and a former account executive with America CV Network has been promoted to Infomercial Sales Manager. Garcia, a graduate of the Marketing and Tourism Administration program of CENFOTUR in Peru, started her career in the promotions department of the commercial division of Faucett Peruvian Airlines. She later became Account Executive and Promotions Director at Radio Aeropuerto 990AM in Miami. She created the Destino Awards, honoring excellence in the tourism industry. She continued at Radio La Poderosa 670am as Director of Sales and Promotions. In 2004, she was hired by America CV Network as Senior Account Executive and Director of Promotional Sales and Events for America TeVe Miami. Last year was a great one for Gina as she was named America TeVe’s Account Executive of the Year and one of her successful creatives campaigns for a direct client resulted in an Suncoast Emmy nomination. “Gina is a very industrious and creative person and she is very passionate about her work. Last year, after having experienced a cancellation of an order that was worth millions of dollars, she was able to recoup that same amount by bringing in new business. She was also the creator of our live infomercials and our sales representative of the year,” said Herb Espino, Senior Vice President of Sales.

Formerly Promotions Manager with Telemundo Network, Nelson Montes brings 17 years of television experience in production, promotions, public relations, copywriting, on-air planning, live events, mentoring and management. Montes has been recognized with one of the 2003 PROMAX Brand Builder Award in recognition of top media professionals in the broadcasting industry and he has led award-winning teams in the United States and Puerto Rico. While at Telemundo Networks, he created effective promotions for programs like: Premios Tu Mundo, Caso Cerrado, Un Nuevo Dia, Premios Billboard and many others. Montes’ campaigns have been proven successful at many other stations including Telemundo de Puerto Rico, WAPA TV Canal 4 (Televicentro de Puerto Rico) and Telenet Canal 24. Nelson is a graduate of the Communications program of Middle Tennessee State University and he holds certificates from Notre Dame University and New York University. “It is an honor to become part of the great family of America CV Network. This company has a great presence within the community. It has great growth potential. I look forward to continue the creation of successful promotional campaigns for this company,” said Nelson Montes.

Isidro Gonzalez has been re-appointed to lead the new Local Sales Team for America CV Network’s new television station “TEVEO”. Gonzalez has been a Local Sales Manager for America TeVe Miami since March of 2012. He started his career as a product integration producer for Univision Networks’ “Sabado Gigante”. After his years at Univision, Mr. Gonzalez went to work for CBS Television in South Florida (WFOR/WBFS) where after a successful track record as local account executive in the general market he was promoted to local sales manager. After an 8 year tenure at CBS, Isidro was recruited by Landmark Communications to form part of the initial launch team for The Weather Channel Latin America. Following a successful launch, Isidro became Director of Ad Sales for Sony Pictures Entertainment Television. Additionally, Mr. Gonzalez co-engineered a reverse merger of a small cap public company, called Connected Media Technologies (OTC) where he remained until 2008 and was then recruited as Director of Interactive Media for Spanish Broadcasting Systems

Entravision Communications Corporation changes name to Entravision Solutions

Change reflects Strengthened Sales and Marketing Offering Reaching the Latino Market

Entravision Communications Corporation today announced that it has changed the name of Lotus Entravision Reps (LER) to Entravision Solutions.

Entravision Solutions is a national sales and marketing organization specializing in Spanish-language media platforms, including radio, online and mobile, and is a wholly-owned subsidiary of Entravision.  The new identity reflects the organization’s ongoing investment in its marketing solutions, including expanded sales and marketing resources and a focus on maximizing opportunities by leveraging the Entravision brand.  The name change is in line with Entravision’s new brand identity and logo, launched in December of 2012, reflecting the company’s focus on providing advertisers and marketers with a comprehensive multi-media platform to reach Latino audiences and communities.

“This name change reflects the growth of Entravision Solutions’ expanded services offering, media portfolio and growing national radio network,” stated Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision.  “Across our company we continue to strengthen our ability to connect advertisers with the growing Latino markets we serve, through a comprehensive offering of media platforms and solutions.  As we capitalize on the Entravision brand and our expanded capability set, we are committed to further investing in Entravision Solutions and working with all of our partners to promote their broadcasting and interactive platforms, engage their Latino audiences and drive measureable results for our advertisers.”

Being Latino launches DigiBunch, nation’s first Latino viral video production and distribution platform

In addition to producing and distributing videos, the company’s own web site, DigiBunch.com will be a portal for all trending Latino viral videos and memes

 The partners of Being Latino, the U.S. Hispanic culture web site whose massive Facebook Latino community is one of the nation’s largest and most engaged, today announced it has launched the first and only Hispanic Market viral video production and distribution service, DigiBunch.


“DigiBunch’s value proposition is almost entirely focused on helping brands make and distribute videos and memes that really do go viral, the most authentic and powerful way to engage online audiences,” said Lance Rios, CEO of DigiBunch and Being Latino.   “It has taken us more than a year of beta testing this service to achieve the results we’re showcasing on the website. We know digital marketers will be impressed by what we can do.”


DigiBunch is able to guarantee clients viral video results based on its proprietary platform called ViraliReach® that harnesses the comprehensive social media platforms of Being Latino, Hispanicize digital, the Latina Mom Bloggers network as well as the audiences of many Hispanic YouTube sensations such as “Los Pichy Boys” and “Pete the Anguila” that also work with DigiBunch.


Being Latino and its 175 sister Facebook fan pages alone represent more than 200,000 fans combined on Facebook.  The community platform also counts on a growing following through the Being Latino Online Magazine as well as through other social media platforms including YouTube and Twitter.  It’s Latino cultural hashtag, #BeLatino, is also one of the nation’s top hashtags.


Latino Viral Video Portal


In addition to producing and distributing viral videos, DigiBunch.com itself will be a leading online portal for Latinos to discover the most culturally relevant, trending videos by and/or for Hispanics, regardless of who produced the web videos.  All videos and memes hosted on DigiBunch.com will get additional distribution on Being Latino’s Facebook community pages.


The idea behind the DigiBunch website is that many Hispanics now heavily rely on the digital world to know what is going on, but they usually have to browse through many different websites to find what they really what to see or read. “DigiBunch delivers a bunch of information in one digital site,” said Rios. “We want people to go to DigiBunch and with one click find the latest trending videos Latinos are watching.”




Founded in 2013 and based in New York City, DigiBunch is the first and only Hispanic Market viral video production and distribution service.  DigiBunch’s value proposition is almost entirely focused on helping brands make and distribute videos and memes that really do go viral, the most authentic and powerful way to engage online audiences.


DigiBunch is able to guarantee clients viral video results based on its proprietary platform called ViraliReach® that harnesses the comprehensive social media platforms of Being Latino, Hispanicize digital, the Latina Mom Bloggers network as well as the audiences of many Hispanic YouTube sensations.


Other services provided by DigiBunch include, video script co-development, talent recruitment, pre and post video production, social media strategy, and distribution and promotion, as well as monitoring and measurement.  The company’s hashtag for the latest music, movie trailers and cultural videos is #DigiLatino.




Founded in 2009 by Lance Rios and partly owned by Hispanicize digital, Being Latino and its 175 sister Facebook fan pages represent more than 200,000 fans combined on Facebook alone.  The community platform also counts on a growing following through the Being Latino Online Magazine as well as through other social media platforms including YouTube and Twitter.  It’s Latino cultural hashtag, #BeLatino, is one of the nation’s top hashtags.



Ana L. Ruedaquintero

DigiBunch Coordinator

Tel: (201) 927-1815

Email: ana@beinglatino.us


JOB ALERT: Bilingual Communications Specialist

THIS JOB WAS POSTED ON: January 30, 2013

The American Institutes for Research (AIR) Health Program in Atlanta works closely with the Centers for Disease Control and Prevention’s National Center for HIV/AIDS, Viral Hepatitis, STD and TB Prevention (NCHHSTP). We are seeking a Bilingual Communications Specialist to work full-time (30-32 hours/week including benefits) in the area of hispanic media relations.

The Communications Specialist serves in a strategic communication and account manager role on a public health campaign targeting US Latinos ages 18-44. Position requires a highly detail-oriented candidate with exceptional account management skills for this complex, integrated-marketing campaign. Must demonstrate experience in developing English and Spanish language consumer products and/or health promotion products (digital/print/broadcast); cultural competence in reaching Hispanic consumers; and a strong understanding of utilizing a mix of media channels and strategies to raising awareness of a health product or issue among Hispanic consumers. Experience working with federal or state public health agencies and knowledge of HIV, STD, sexual health issues is a plus. Four to seven years PR/marketing/advertising agency experience is required.

• Develop communication strategies in a collaborative environment
• Interact with government officials, potential clients and partner organizations
• Manage client relationships
• Develop strategic communication plans and training programs
• Write reports, articles, and presentations
• Handle multiple tasks independently and simultaneously
• Demonstrate leadership by prioritizing, providing clear direction and feedback, and demonstrating good judgment.
• Work cooperatively in a team environment.
• Plan and manage work time, including multiple priorities ensuring that work assignments are completed efficiently and effectively. Solve conflicting priority situations.
• Work proactively with supervisor and other managers to maintain billability.
• Write sections of proposals.
• Provide high quality work and client relations to enhance the company’s reputation.
• Bachelor’s degree required – in communication, and/or behavioral sciences field; Master’s preferred.
• Candidate must be bilingual (English and Spanish) with excellent oral and written communication skills and the ability to effectively develop and communicate information to clients and staff. Ability to analyze, interpret, and synthesize scientific, professional, and behavioral science research material into a variety of formats.
• 5+ years of experience in communication, including social marketing, health communication, and partnership development required.
• Experience in project coordination and consumer or communication research is required.
• Ability to work cooperatively and collaboratively in a team-oriented environment.
• Interpersonal effectiveness, professionalism, and courtesy in dealings with co-workers, clients, and other company associates required.
• Experience in proposal development is preferred


 AIR offers an excellent compensation and benefits package, including a fully funded retirement plan, generous paid time off, subsidized garage parking, and tuition assistance. For more information, please visit our website at www.air.org.  To apply, please go to https://jobs-airdc.icims.com/jobs/intro and conduct a job title search.  EOE.

Hispanic Executive and USHCC Sync Up for Media Partnership

Hispanic Executive (HE) magazine is proud to announce a dynamic new media partnership with the United States Hispanic Chamber of Commerce (USHCC) aimed at the advancement of today’s Hispanic business owners, corporate leaders, and entrepreneurs.

“This strategic media partnership will maximize the impact that Hispanic Executive and the United States Hispanic Chamber of Commerce bring as we both work towards ensuring Hispanic innovators are at the forefront of an ever-changing business landscape within the United States and abroad,” says Pedro A. Guerrero, president of Guerrero Howe Custom Media, which publishes Hispanic Executive.

Hispanic Executive will also serve as a Platinum Sponsor for the USHCC’s 34th Annual National Convention this September in Chicago, the magazine’s hometown, and has become an official member magazine of the USHCC.

“The USHCC is proud to partner with Hispanic Executive and the Guerrero Howe team during what promises to be a banner year for both our organization and theirs. The entrepreneurs behind Hispanic Executive understand the importance of highlighting the successes and contributions made by our Hispanic business community to the well-being of the American economy. As the largest Hispanic business organization in the nation, we are delighted by what this partnership means for our constituents,” says Javier Palomarez, president and CEO of the USHCC.

Simply Fresh Fruit partners with Latino Green Project to launch healthy eating campaign

Aligning with Michelle Obama’s Healthy Eating initiative, a grassroots effort by middle school teachers has evolved to an innovative pilot program integrating standards-based curriculum and activity-based participation to encourage healthy eating within the Los Angeles Unified School District.

The pilot program, a collaboration between Simply Fresh Fruit and the Latino Green Project, is being tested at Walnut Park Middle School STEM Academy, where the program integrates community involvement, science projects and healthy eating curriculum to battle the escalating epidemic of diabetes and high blood pressure and other ailments that affect the Latino and African American communities within the Los Angeles Unified School District.

The “Eat Right, Be Bright” program incorporates innovative education components that align with nationally established initiatives to improve awareness on healthy eating and augments classroom opportunities with the introduction of environmental-based studies to increase awareness of environmental concepts within the school’s geography.

According to Bill Sander, President of Simply Fresh Fruit, participating in this groundbreaking program is a natural collaboration for the company.

“We fully support a program designed to help young students learn the values of healthy eating habits and sustainability. Applying academic subjects such as Science, Technology, Engineering and Mathematics to everyday concepts will contribute to students’ academic success, as well as give them options for furthering their education and expanding their career goals,” said Sander.

The Latino Green Project, who is partnering with Simply Fresh Fruit, promotes community-based sustainability projects, college readiness and green economy career development.

According to Rob Harris of the Latino Green Project, programs like this are more important than ever because of decreased funding for school programs and education. The “Eat Right, Be Bright” program provides unique opportunities to engage students in environmentalism and technology while benefiting their communities and their health.

Hispanic Media Pitching Spotlight: Vista Magazine

The Hispanic Media Spotlight Series is a unique weekly feature of the Hispanic PR Blog made possible by the Hispanic PR practice team of South Florida-based Tilson PR.


Vista Magazine, a bi-monthly, bilingual publication nationally distributed to newspapers with a combined circulation of approximately 900,000 has been publishing for 26 years.

Owned by ImpreMedia, the publication serves established and emerging Hispanic communities throughout the United States and is designed to represent cultural heritage in an upbeat and compelling editorial format.  Vista’s unique editorial approach delivers content focused on issues central to Latinas’ contemporary lives in health, family, finances, parenting, education, style and celebrations.

Marissa Rodriguez, Editorial Director of Vista Magazine, gives her take on how to effectively reach Hispanic audiences and gives us some insights about her personal tastes.

What advice would you give PR people when pitching you?

RODRIGUEZ: My advice would be to get to know our brand and who we are today. Vista Magazinehas been in print for 27 years! It was one of the first national magazines for Latinos, and today we focus on supporting and inspiring Latinas to live an organized, balanced and fulfilled life. Also, know our sections and the topics we cover. They focus on the areas central to our lives like family, health, style, food, home and spirit, among others!

Executive Director Marissa Rodriguez of Vista Magazine.

How do you like to be pitched and what do you think of people pitching you via Twitter or Facebook?

RODRIGUEZ: Being pitched through Facebook is just fine; in fact you can like us and reach us via www.facebook.com/vistamagazine. I prefer the longer-form descriptions that I can get through e-mail or Facebook messages, rather than a short-form Tweet.

What is your biggest pet peeve when being pitched?

RODRIGUEZ: I would have to say getting pitches that have are inappropriate for our brand and mission, and then being hounded about why the pitch hasn’t been featured in print or online, would be considered by biggest pet peeve.

What stories are you currently working on that you are seeking products, experts, or content for?

RODRIGUEZ: I am always looking for innovative products, experts or ideas that can provide solutions to everyday challenges; especially those faced by contemporary Latinas.

Do you prefer being pitched in English or in Spanish?

RODRIGUEZ: As we publish in both languages, I am open to news and information in either language.

Are there certain day and/or times when you are most available to connect?  

RODRIGUEZ: Not necessarily, so initial communication by e-mail is usually best.

What is the most fundamental editorial change that has happened at Vista in the past three to five years?

RODRIGUEZ: In the past few years, the most fundamental change has definitely been our redesign and rebranding initiative. In 2011, we launched the new look and refreshed identity for Vista Magazine as an essential resource to help contemporary Latinas to live well. Our focus naturally evolved from “news you can use” approach, into a modern lifestyle guide with accessible and practical tips and advice for daily life from Latina experts and contributors who can give great insights into our values, needs and experiences.

In the last few months, the most fundamental editorial change has occurred online. VistaMagazine.com recently went live with an updated look and feel, more editorial content and a responsive design, which optimizes viewing on personal computers, tablets or mobile devices. Plus, there are more opportunities for interactivity, social media discussion and sharing, and commenting.

Is there a canción that INSTANTLY makes you want to get up and dance?

RODRIGUEZ: This is the toughest of all the questions, but it would have to be “Eres para mi” by Julieta Venegas. It’s a few years old, but never ceases to get me in a good mood. If you haven’t heard it, check it out here.

What is your favorite Hispanic dish?

RODRIGUEZ: Without a doubt, it’s Mexican-style coctel de camarones. I love the mix of fresh shrimp, big chunks of avocado, spicy broth and lime. Living in Miami with great seafood and warm weather, I could eat this any time of year.

Have a product or story you’d like to share with Marissa?

To get the full contact information for Marissa free and in one simple click, visit http://www.tilsonpr.com/blogs-sp.  Have a favorite media outlet you want to see profile?  Let us know at info@hispanicprblog.com.

What a catch: JeffreyGroup nets Miami Marlins PR account

The public relations scarred Miami Marlins will start their new season with a new PR agency.  Out is Coral Gables-based RBB, who has represented the team since it won its last World Series in 2003.  On the mound will go Miami Beach-based the JeffreyGroup.

JeffreyGroup president Mike Valdes-Fauli told The Miami Herald that “the Marlins are cognizant of how important it is moving forward that they communicate better with fans and stakeholders across the community.  I think it will be important for the Miami Marlins to communicate their point of view on a whole host of issues, including on the upcoming season, some of the challenges they’ve faced in the past, and even the current comparisons with the Miami Dolphins.”

No word yet on whether PR duties include both mainstream and Hispanic media but the team has a lot of PR work to do with its Cuban fan base.  The team’s outgoing manager had severely alienated Cuban fans with a statement that he admired Fidel Castro, a move that forced him to be suspended by the team.


BREAKING NEWS: NAHP mourns passing of its venerable association president Zeke Montes

National Association of Hispanic Publications (NAHP) President and Teleguia Publisher Zeke Montes passed away earlier today, according to Montes’ best friend Kirk Whisler, founder of the NAHP and president of the Latino Print Network.  A cause of death has not been revealed at this time.

Montes, or “Zeke” as he was affectionately known, was a six-time president of the NAHP and led it through some of the association’s most storied years.  He was on the second year of his final two year term when he passed away. (more…)

PADRES Contra El Cáncer named non-profit subject of ‘El Buen Pitch’, the Hispanic marketing agency competition of Hispanicize 2013

PADRES Contra El Cáncer (PADRES), one of the fastest rising organizations serving Latino families nationwide, has been selected as the non-profit entity that will be the focus of the “El Buen Pitch” national competition of Hispanicize 2013 (www.HispanicizeEvent.com), the annual Latino trends event taking place April 9-13 in Miami Beach.

Co-created by Hispanicize event organizers and Hispanic market trade journal PRODU, “El Buen Pitch” is open to all agencies with Hispanic market expertise and that submit their entry forms by March 4.   More information is available at http://www.hispanicizeevent.com/el-buen-pitch.html.

El Buen Pitch will provide a major public service to PADRES Contra El Cáncer, which is on the cusp of expanding to serve more Latino families while also spotlighting the incredible talents and creativity of the agencies that work in the Hispanic market,” said Manny Ruiz (@MannyRuiz), founder and creative director of Hispanicize 2013.

PADRES Contra El Cáncer began its mission more than 27 years ago to support the needs of the Latino pediatric cancer community who have a higher risk of medical problems due to a series of complex factors, including language barriers, socio-economic challenges and limited access to community programs. PADRES has been able to bridge these gaps and provide educational, economic and quality of life programs and services not only to the Latino community but to all families who have a child battling cancer. With the support of its National Spokesperson, Eva Longoria, PADRES has been able to create awareness about the organization and the importance to provide support to families who are in need today.

“We are extremely grateful and excited to be part of Hispanicize 2013 and El Buen Pitch,” said Elvia Barboa, PADRES CEO. “Hispanicize has given non-profit organizations an opportunity to participate in this great event and has created a platform to create awareness about their cause.”


Qualifying agencies must submit a marketing plan that addresses the creative brief provided by PADRES Contra el Cáncer.

A committee made up of Hispanic marketing professionals and representatives from PADRES Contra el Cáncer will select three finalists that will be chosen to present their campaign recommendations live at Hispanicize 2013 in front of a panel of judges including three senior Hispanic brand marketing executives from Fortune 500 companies, the chief executive of PADRES Contra el Cáncer and an audience of peers that also will cast their vote for the winning agency.  In addition to PRODU, the competition is being produced in partnership with Hispanic Market Weekly, The Hispanic PR Blog and the Public Relations Society of America.

As the official non-profit organization of “El Buen Pitch,” PADRES will receive national attention including media coverage from participating partner media outlets and corporate recognition from the hundreds of companies, agencies and sponsors that will be present at Hispanicize 2013.

The winning agency will be recognized with the prestigious “El Buen Pitch” Award, a unique work of art that will come to symbolize the highest standard of pro-bono Hispanic marketing and will be recognized by peers and media alike.

Yvette Donado Selected as One of Top Five Latina Executives of the Year by LATINA Style Magazine

Yvette Donado, Chief Administrative Officer and Senior Vice President, People, Process & Communications at Educational Testing Service (ETS), has been named one of the nation’s top five Latina executives of the year by LATINA Style magazine. The program honors influential Latinas as true leaders and examples for the Hispanic community and for the professional women in the U.S.

“These Latinas demonstrate excellence in leadership, commitment to the community, impact the company’s bottom line and create an environment where associates are encouraged to always look for the next big opportunity,” says magazine officials. This year LATINA Style had a record number of submissions making the selection process particularly challenging.

Yamilet Torres, Senior Director, Customer Support Services Life Sciences, Healthcare and Insurance Industry at Oracle, was selected as LATINA Style Executive for 2012. Besides Donado, other top Latina executives selected include: Nellie Borrero, Managing Director, Global Inclusion & Diversity, Accenture; Carmen R. Bauza, Vice President Beauty and Personal Care, Walmart; and Louise Nelson, Senior Vice President & Assistant General Counsel Governance & Compliance, Hilton Worldwide.

In 2012, Hispanic Business named Donado as one of the 50 most influential Hispanics. The Dallas-based Parents Step Ahead organization also honored Donado for her sustained support. An expert on leadership and self-actualization, Donado enjoys speaking on education and assessments and their role in successful careers and productive citizenship. She has addressed conferences at Princeton and Rutgers universities, the United States Hispanic Leadership Institute, the American Association of Hispanics in Higher Education, the Hispanic Association of Colleges and Universities, the National Hispana Leadership Institute and the International Association of Professional Administrators, among others. She is fluent in Spanish.

“Yvette brings great distinction to ETS,” says President and CEO Kurt Landgraf. “In addition to her attributes as a senior executive, she illustrates how community engagement helps people and supports ETS’s mission of advancing quality and equity in education worldwide.”

“I owe much to my experiences at ETS in receiving this honor,” says Donado. “Our mission and culture foster civic engagement, volunteerism and enabling success in learning. I am truly honored to be in the distinguished company of my fellow honorees.”