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Bud Light Donates $100,000 to Hispanic Scholarship Fund to Commemorate Men’s Mexican National Team Tour

01/31/2013 By 1 Comment
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Bud Light is donating $100,000 to the Hispanic Scholarship Fund (HSF) to commemorate the team's five-city American tour and make the dream of a college education a reality for Hispanics across this country. The donation, to be divided equally in the five states where the MNT will play the friendlies, is part of Bud Light's long partnership with HSF. The initiative kicked off last night at the Mexico vs. Denmark game in Phoenix, Arizona, where the first $20,000 check was presented to HSF by Bud Light representatives as
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Filed Under: Hispanic CSR PR

America CV Network Announces New Hire & Two Promotions

01/31/2013 By Leave a Comment
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Nelson Montes will be the new Senior Director of Promotions and Creative Services, Gina Garcia has been promoted to Infomercial Sales Manager for the network and Isidro Gonzalez has been re-appointed as Local Sales Manager and he will lead the sales team of TEVEO (America CV Network's new station in Miami).  America CV Network is excited to welcome Nelson Montes as their new Senior Director of Promotions and Creative Services. Additionally, America CV Network is proud to announce two major promotions in the sales
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Filed Under: Multicultural Media News

Entravision Communications Corporation changes name to Entravision Solutions

01/31/2013 By Leave a Comment
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Change reflects Strengthened Sales and Marketing Offering Reaching the Latino Market Entravision Communications Corporation today announced that it has changed the name of Lotus Entravision Reps (LER) to Entravision Solutions. Entravision Solutions is a national sales and marketing organization specializing in Spanish-language media platforms, including radio, online and mobile, and is a wholly-owned subsidiary of Entravision.  The new identity reflects the organization's ongoing investment in its marketing
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Filed Under: Hispanic/Multicultural PR Briefs, Multicultural Media News

Being Latino launches DigiBunch, nation’s first Latino viral video production and distribution platform

01/31/2013 By Leave a Comment
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In addition to producing and distributing videos, the company’s own web site, DigiBunch.com will be a portal for all trending Latino viral videos and memes  The partners of Being Latino, the U.S. Hispanic culture web site whose massive Facebook Latino community is one of the nation’s largest and most engaged, today announced it has launched the first and only Hispanic Market viral video production and distribution service, DigiBunch.   “DigiBunch’s value proposition is almost entirely focused on
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Filed Under: Hispanic/Multicultural PR Briefs, Multicultural Media News

JOB ALERT: Bilingual Communications Specialist

01/30/2013 By Leave a Comment
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THIS JOB WAS POSTED ON: January 30, 2013 Overview: The American Institutes for Research (AIR) Health Program in Atlanta works closely with the Centers for Disease Control and Prevention's National Center for HIV/AIDS, Viral Hepatitis, STD and TB Prevention (NCHHSTP). We are seeking a Bilingual Communications Specialist to work full-time (30-32 hours/week including benefits) in the area of hispanic media relations. The Communications Specialist serves in a strategic communication and account manager role
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Filed Under: Hispanic Market Jobs

Hispanic Executive and USHCC Sync Up for Media Partnership

01/30/2013 By Leave a Comment
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Hispanic Executive (HE) magazine is proud to announce a dynamic new media partnership with the United States Hispanic Chamber of Commerce (USHCC) aimed at the advancement of today's Hispanic business owners, corporate leaders, and entrepreneurs. “This strategic media partnership will maximize the impact that Hispanic Executive and the United States Hispanic Chamber of Commerce bring as we both work towards ensuring Hispanic innovators are at the forefront of an ever-changing business landscape within the United
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Filed Under: Multicultural Media News

Simply Fresh Fruit partners with Latino Green Project to launch healthy eating campaign

01/30/2013 By Leave a Comment
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Aligning with Michelle Obama's Healthy Eating initiative, a grassroots effort by middle school teachers has evolved to an innovative pilot program integrating standards-based curriculum and activity-based participation to encourage healthy eating within the Los Angeles Unified School District. The pilot program, a collaboration between Simply Fresh Fruit and the Latino Green Project, is being tested at Walnut Park Middle School STEM Academy, where the program integrates community involvement, science projects and
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Filed Under: Hispanic CSR PR

Hispanic Media Pitching Spotlight: Vista Magazine

01/30/2013 By Leave a Comment
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The Hispanic Media Spotlight Series is a unique weekly feature of the Hispanic PR Blog made possible by the Hispanic PR practice team of South Florida-based Tilson PR. ------- Vista Magazine, a bi-monthly, bilingual publication nationally distributed to newspapers with a combined circulation of approximately 900,000 has been publishing for 26 years. Owned by ImpreMedia, the publication serves established and emerging Hispanic communities throughout the United States and is designed to represent cultural
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Filed Under: Hispanic Media Profiles Tagged With: , , ,

What a catch: JeffreyGroup nets Miami Marlins PR account

01/29/2013 By Leave a Comment
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The public relations scarred Miami Marlins will start their new season with a new PR agency.  Out is Coral Gables-based RBB, who has represented the team since it won its last World Series in 2003.  On the mound will go Miami Beach-based the JeffreyGroup. JeffreyGroup president Mike Valdes-Fauli told The Miami Herald that “the Marlins are cognizant of how important it is moving forward that they communicate better with fans and stakeholders across the community.  I think it will be important for the Miami
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Filed Under: Hispanic/Multicultural PR Briefs Tagged With: , ,

BREAKING NEWS: NAHP mourns passing of its venerable association president Zeke Montes

01/29/2013 By 1 Comment
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National Association of Hispanic Publications (NAHP) President and Teleguia Publisher Zeke Montes passed away earlier today, according to Montes' best friend Kirk Whisler, founder of the NAHP and president of the Latino Print Network.  A cause of death has not been revealed at this time. Montes, or "Zeke" as he was affectionately known, was a six-time president of the NAHP and led it through some of the association's most storied years.  He was on the second year of his final two year term when he passed away.
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Filed Under: Hispanic Organizations News Tagged With: , ,

PADRES Contra El Cáncer named non-profit subject of ‘El Buen Pitch’, the Hispanic marketing agency competition of Hispanicize 2013

01/29/2013 By Leave a Comment
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PADRES Contra El Cáncer (PADRES), one of the fastest rising organizations serving Latino families nationwide, has been selected as the non-profit entity that will be the focus of the “El Buen Pitch” national competition of Hispanicize 2013 (www.HispanicizeEvent.com), the annual Latino trends event taking place April 9-13 in Miami Beach. Co-created by Hispanicize event organizers and Hispanic market trade journal PRODU, “El Buen Pitch” is open to all agencies with Hispanic market expertise and that submit
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Filed Under: Uncategorized

Yvette Donado Selected as One of Top Five Latina Executives of the Year by LATINA Style Magazine

01/29/2013 By Leave a Comment
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Yvette Donado, Chief Administrative Officer and Senior Vice President, People, Process & Communications at Educational Testing Service (ETS), has been named one of the nation's top five Latina executives of the year by LATINA Style magazine. The program honors influential Latinas as true leaders and examples for the Hispanic community and for the professional women in the U.S. "These Latinas demonstrate excellence in leadership, commitment to the community, impact the company's bottom line and create an
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Filed Under: Hispanic Excellence, Hispanic Organizations News, Multicultural Media News