Rentrak Signs TV Ratings Agreement With Hispanic Public Television Network ‘Vme’

Rentrak (NASDAQ: RENT), focused on precisely measuring movies and TV everywhere, today announced a TV Essentials contract with Vme, the  Hispanic network.

Vme will utilize Rentrak’s industry-leading TV ratings currency, including its automotive segmentation, to gain insights about audience viewing patterns. Rentrak information will allow the network to give advertisers specific performance metrics tied to advertiser targets.

“Rentrak’s advanced TV measurement tools will provide precise and consistent insights into our consumer viewing behavior,” said Vme’s Vice President of Programming and Operations Doris Vogelmann. “Their detailed audience tracking helps us provide our clients with the most comprehensive, effective marketing plans possible.”

“Rentrak is pleased that a leading Hispanic network is adopting our Advanced Demographics ratings,” said Chris Wilson, president of national television at Rentrak. “We look forward to being a strong partner as they look to advance television selling and buying norms.”

Rentrak’s television ratings service is a fully-integrated system of detailed satellite, telco and nationwide cable TV viewing information from more than 25 million TVs and Video on Demand from more than 111 million TVs, including granular information for TV stations in all 210 markets projected to the US population.

About Vme
Vme TV (pronounced veh-meh), is the first national Spanish-language television network in association with public television stations. Reaching more than 70 million households in the United States, Vme TV is broadcast in 43 markets by PBS stations and is available on DIRECTV, DISH Network, AT&T U-verse, as well as major cable companies including Comcast. The 24-hour digital broadcast service is dedicated to entertain, educate and inspire families in Spanish with a contemporary mix of original productions, exclusive premieres, acquisitions, and popular public television programs specially adapted for Hispanics.

About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries’ premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. .

Study: Latino kids use computers more than non-Hispanic peers

Hispanic children under age 9 whose families own mobile devices or computers use them more than their cohorts in other ethnic groups, according to a study published by the National Institute for Latino Policy Inc.

The report entitled “Media, Technology and Reading in Hispanic Families” was prepared by Northwestern University and the National Center for Families Learning.

Download the entire study here.


Cleveland’s radio station 87.7 FM will declare “Feliz Año Nuevo!” January 1st

Shortly after the stroke of midnight January 1, listeners who tune into 87.7 FM will hear something remarkable for Northeast Ohio, as Auld Lang Syne becomes “Por los Días Pasados.”

The transition to Spanish midway through the New Year’s Eve ballad will herald a new day for Cleveland radio and for the Hispanic community of Northeast Ohio. It will introduce La Mega, “the Big One,” the first Spanish radio station broadcasting 24/7 across the region.

News of the new format is running electric through a Latino community unaccustomed to hearing its music and voices on local airwaves. It’s also drawing keen interest from advertisers who would like to reach that growing market.

Read the rest of the story here.


Latin Heat Digital Magazine Explores the Business of Latinos in Entertainment

Latin Heat, the trade publication which has covered Latinos in Hollywood since 1992, recently announced the release of the first of four digital magazines scheduled for 2014, which will focus on “The Business of Latinos in Entertainment”. The publication will be distributed digitally on January 9, 2014 to its online subscriber base of 5,000 and through Latin Heat’s social media partner Hispanicize, the Hispanic PR Blog and the Hispanicize event (

“We are excited to continue our unique and important coverage of the Latino entertainment professional and the issues that affect them”

The Latin Heat digital magazine will feature the brightest voices in entertainment journalism as they take a look back at the Latino talent, issues and projects that impacted Hollywood in 2013; covering the personalities, projects, events and media moves, with a look forward to what’s in store for 2014. In spite of the $1.2 trillion dollar buying power of U.S. Latinos, and being the number one film going audience, representation of Latinos on the screen and in the executive suites is still slow in coming.

Topics to be covered include:

– Is Eugenio Derbez’s 2013 film Instructions Not Included a game changer with it’s $10 million opening weekend box office take (to date $44 million domestically and $85.5 million internationally)?

– The LatPak© Reveal

– TOP 10 List of Actors, Films, Writers, Director, Executives, and the Up & Coming Talents.

– Impactful Events of 2013 and the one to Look Forward to in 2014

– New TV Networks, New Mid-Season TV shows, and The New Talent

– Sundance 2014 Spotlight on Films & Filmmakers

The digital magazine will be a full color, interactive and information packed look at the landscape of Latinos in entertainment, with original content not readily found all in one publication.

“We are excited to continue our unique and important coverage of the Latino entertainment professional and the issues that affect them, some of which are ignored in other trades,” said Publisher Bel Hernandez. “We have been there to provide coverage and give voice to them since 1992.”

For this first of four digital magazines Latin Heat will publish in 2014, Latin Heat has brought on board new writers to add their knowledge and editorial voice to the conversation. Joining us for this issue are Vanessa Erazo who currently also writes for Remezcla and LatinoBuzz; Humberto Guida who has written for various publications including The Miami Herald, Ocean Drive Magazine, Us weekly and the Village Voice. They join our respected Contributing Editors Julio Martinez who has written for the WGA’sWritten By, L.A Times Magazine, Variety and Stage Insider; Judi Jordan, who has written for Hollywood Reporter, Venice, Entertainment Today, Latin Style, Latino Future, among others; and Luis Reyes, entertainment writer and publisher of Hispanics in Hollywood and Hawai’I Movie and Television Book.

To Submit for coverage: Deadline: 12/23/13
To Advertise: Deadline: 12/30/13

Q&A: Calixto Chinchilla To Head Hispanicize 2014 U.S. Latino Film Showcase

Q&A With Hispanicize Founder Manny Ruiz and Calixto Chinchilla on the Exciting Vision for This year Event

Hispanicize 2014 (, the nation’s largest gathering of Latino influencers in blogging, journalism, film, marketing, music and tech is now right around the corner April 1-4, 2014.  The 5th anniversary edition is expected to bring more than 1,700 attendees and for the third year in a row will feature a Latino Film Showcase directed by Calixto Chinchilla, founder and emeritus executive director of the New York International Latino Film Festival.

We recently sat down with Hispanicize event founder Manny Ruiz and Calixto to learn what’s in store for Latino filmmakers at Hispanicize 2014.

What is Calixto’s role in this edition of Hispanicize?

Manny: Having Calixto lead our U.S. Latino Film Showcase is a great privilege because he is the biggest advocate I know for Latino filmmakers and he’s got an incredible track record of pioneering the space of film festivals and Hispanic entertainment in general.  We couldn’t be more pleased to work with him because he’s laying down a strong foundation for the evolution of U.S. Latino film at Hispanicize.

Calixto: I want everyone to know that this coming year will be special.  The Hispanicize team and I are working at breakneck speed to build a stronger, more effective and memorable Hispanicize event in 2014.

 Read the rest of this story on

Vme TV and the NHMA partner for Hispanic Health

Vme TV, has partnered with the National Hispanic Medical Association (NHMA), a non-profit association in Washington, D.C. whose mission is to empower Hispanic physicians to lead efforts that improve the health of Hispanics. This partnership will focus on raising consciousness of Hispanic health-related matters.

Under this partnership, NHMA and Vme will work together to identify Latino educational and health-related needs and engage viewers nationwide through programming that will encourage Latinos to lead a healthier lifestyle. Topics of focus include nutrition, health plans and insurance coverage, management of chronic disease, and more importantly, preventive care.


“This partnership with NMHA is a natural fit for Vme TV as it amplifies our goal of strengthening the Hispanic community through resources that will enrich their daily lives,” said Eligio Cedeño, CEO of Vme Media Inc. “By continuing to strengthen the community we make having a prosperous and healthy future an attainable goal.”

The partnership with NHMA forms part of the channel’s ongoing effort to offer the U.S. Hispanic community resources that promote upward mobility and a higher standard of living. In addition to this, Vme TV also works with other forerunning organizations with similar goals, including ASPIRA, the United States Hispanic Chamber of Commerce (USHCC), the Congressional Hispanic Caucus Institute and local chambers of commerce.

Entravision Raises $1.4 Million for Children’s Miracle Network Hospitals

Children’s Miracle Network Hospitals®, a charity that raises funds for 170 children’s hospitals, and Entravision Communications Corporation (NYSE: EVC) today announced that approximately $1.4 million was raised for 24 member hospitals during the sixth annual network-wide Radiothon. There were 69 cities countrywide that benefited from the radiothon, from Honolulu to New York City, due to the increased reach of Entravision’s online and mobile platforms.

Three of Entravision’s leading radio network formats kicked off the event Friday, December 13th broadcasting live from the lobby of Children’s Hospital Los Angeles, with the event concluding on Sunday, December 15th.

In addition, the popular show of Erazno y La Chokolata aired on numerous Entravision formats as well as on their own syndicated stations.  With a syndication audience in more than 33 markets nationwide, the talented Alex “El Genio” Lucas rallied his listeners to support the Radiothon on Friday and Saturday.

The theme for this year’s Radiothon, “Un Million Para Los Ninos” (One Million for the Children), was far exceeded by Entravision’s leading Spanish-language radio stations, including the Jose, Super Estrella, El Gato, La Tricolor, La Nueva, and Maria formats.  With more than $1.4 million raised this year, the event is the most successful Spanish-language Radiothon to benefit Children’s Miracle Network Hospitals in 2013.

“Now in our sixth year of collaborating with Children’s Miracle Network Hospitals, we are thrilled to have broadcast the 36-hour Radiothon and be able to benefit more hospitals and children than ever before,” said Jeffery Liberman, Chief Operating Officer of Entravision. “The overwhelming success of this year’s Radiothon is a testament to the vast reach of Entravision’s national radio platform and our on-air talent and staff who rallied the great force of our Spanish-language listeners.”

“We are once again extremely proud of the great partnership we enjoy with the entire Entravision team nationwide on behalf of the children served by our member hospitals,” stated Joe Trevino, VP Hispanic Programs, Children’s Miracle Network Hospitals. “This year’s Radiothon succeeded because of the personal dedication, creativity and commitment by everyone involved; it was truly a team effort by Entravision,” added Trevino.

The Radiothon program has been an integral part of Children’s Miracle Network Hospitals’ fundraising efforts since 1997. Today more than 300 stations participate in Radiothons annually, raising about $50 million each year for Children’s Miracle Network Hospitals.

About Children’s Miracle Network Hospitals
Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $4.7 billion, most of it $1 at a time through the charity’s Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible.

About Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is an affiliate group of both the top-ranked Univision television network and Univision’s TeleFutura network, with television stations in 20 of the nation’s top 50 Hispanic markets. The company also operates one of the nation’s largest groups of primarily Spanish-language radio stations, consisting of 48 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company’s leadership position within the Hispanic broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.

BREAKING: HPRA Elects 2014 National Board of Directors, Broadening its Reach in Key U.S. Hispanic Markets

  The Hispanic Public Relations Association (HPRA) voted last week to elect Stephen Chavez, principal of Chavez Marketing & Communications and publisher of the LatinoFoodie blog, president of the 2014 national Board of Directors.

 Quickly expanding across the country with local chapters in Los Angeles and New York and affiliates in Washington, D.C., Miami and Chicago, HPRA also selected the HPRA Officers and Board of Directors for two-year and one-year terms beginning January, 2014. Chavez said, “Our goals for HPRA in 2014 are to offer a full, well-rounded year of programming and professional development; to improve our communication and engagement with the industry, and to grow our national membership.

“Besides being the only national professional association solely dedicated to Latino PR practitioners, the true value of HPRA member comes from the culturally relevant thought leadership and quality of content being shared and generated by top leaders in their respective fields of entertainment, consumer, sports, fashion, food, and non-profit,” said Chavez. “I am pleased to be at the helm of a national board that has the dedication and caliber as this one.”

The HPRA 2014 National officers serving a one-year term in this position include:

  • President, Stephen Chavez of CMC PR in Los Angeles
  • Vice President/President-Elect, Andy Checo of MundoFox in New York
  • Treasurer, Lourdes Rodriguez of VPE PR in South Pasadena
  • Vice President of Programs, Antonio Hernandez of Globovoz in Chicago
  • Vice President of Membership, Melissa Smith, PR consultant in New York


 The 2014 Board of Directors include:

  • Mario Flores of SportivoPR in Los Angeles
  • Marco Antonio Gonzalez of Herbalife in Los Angeles
  • Daisy Cabrera, Communications Consultant and Media Trainer in Miami
  • Victoria Wales of GSA in Washington, D.C.
  • Lucia Matthews of Diálogo Public Relations in San Diego
  • Delia Lopez, Communications Consultant in Los Angeles
  • Veronica Potes of Univision Communications in New York
  • Claudia Mejia-Heffner of the JeffreyGroup in New York
  • Natalie Boden of Boden PR in Miami

 David Henry of NextWorks in New York will serve as immediate past President.

HPRA continues to be the leading resource for communication professionals and those seeking expertise in the Hispanic market. Members have access to first-rate programming, such as:

  • Professional development webinars covering key industry topics
  • Discounted membership rates for national industry conferences
  • Exclusive networking opportunities with top journalists and industry thought leaders

The organization also raises scholarships for full-time college students pursuing a career in communications. Over a quarter million dollars in scholarships has been awarded to college and university students of Latino descent pursuing careers in communications.




GLOBOVOZ’s Antonio Hernandez Named PRSA Chicago Chair of Diversity Initiatives

GLOBOVOZ Managing Partner Antonio Hernandez was appointed the first-ever Chair of Diversity Initiatives with the Public Relations Society of America (PRSA), Chicago market. He will lead efforts to integrate a diversity and inclusion strategy in membership programs and leadership development in 2014.

“I am delighted to serve in this new diversity leadership role with PRSA Chicago,” said Hernandez. “My focus will be to build strategic partnerships on several fronts in one of the most diverse marketplaces in the nation.”

Hernandez has managed diversity and inclusion communications for several leading brands, including McDonald’s, Exelon and Abbott. He is a past executive board member of PRSA Los Angeles and currently serves on the national board of the U.S. Hispanic Public Relations Association.

Top Latino Digital Network Partners with Hispanic Media Company

MiTú (, a multi-channel network exclusively dedicated to Latino content, announced today that it has closed a short-form content syndication deal with Univision Communications Inc., the media company serving Hispanic America, to provide original and partner-produced content to Univision’s digital platforms in Spanish. Charlie Echeverry, MiTú’s Chief Revenue Officer negotiated the deal on behalf of MiTú with Univision’s digital team.

“MiTú has created an expertise in producing and curating culturally-relevant Latino lifestyle content for today’s younger generation of Hispanics”

“We’re proud to be able to expose our amazing network of Latino content creators to the kind of audience that a venerable brand like Univision can provide – they are an institution in Hispanic America and this relationship only helps to further that position while adding new Latino voices for the Univision viewer to experience,” said Roy Burstin, CEO of MiTú.

“MiTú has created an expertise in producing and curating culturally-relevant Latino lifestyle content for today’s younger generation of Hispanics,” said Kevin Conroy, president, Digital and Enterprise Development, Univision Communications Inc. “We are looking forward to including a broad sampling of MiTú’s short-form content on UVideos and our other digital platforms to continue to serve our audience with the content they desire.”

MiTú Network is leading the way in providing culturally-relevant digital content to the fastest growing powerhouse market: U.S. Hispanics. Led by Latino TV industry veterans Doug Greiff, Beatriz Acevedo, and Roy Burstin, MiTú Network launched in the spring of 2012 and is the largest and fastest growing Latino focused multi-channel network. In less than 18 months, it has grown to more than 45 million global unique viewers consuming over 185 million monthly video views and driving nearly 9M hours of engagement per month (YouTube Analytics, November 2013).

MiTú partners with talented Latino content creators to launch and grow their English, Spanish and Portuguese-language digital video channels, expand their audiences, scale their production, and connect them with the global marketplace. MiTú currently produces and distributes programming for a young and growing global Latino audience, in the lifestyle verticals of Beauty, Food, DIY, Home and Health and recently launched its male pop culture vertical Macho by MiTú, anchored by the sketch comedy show El Show with Chuey Martinez.

MiTú is backed by The Chernin Group LLC (TCG) along with other investors including: Allen DeBevoise, Chairman, CEO and co-founder of Machinima; Advancit Capital, a venture capital firm founded by Shari Redstone and Jason Ostheimer; Quincy Smith of the internet and media-focused merchant bank Code Advisors; and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.



3rd Annual Hispanic VIP Gala to Honor Leaders

Andres W. Lopez, Co-Founder of the Futuro Fund that helped President Obama engage Hispanics at anunprecedented level in his 2012 reelection, will headline the 3rd Annual Hispanic VIP Gala on December 16, 2013 at 6:30 pm at the GALA Theatre, following a Red Carpet and Celebration Reception hosted at the Former Residence of the Ambassador of Spain. Mr. Lopez will be awarded the 2013 Person of the Year Award for his ongoing work as a dedicated Leader and Advocate for equal justice whose contributions have made a local and national impact.

In addition to recognizing Mr. Lopez, Eventos VIP Pass will present the 2013 Excellence Awards to honor Hispanic leaders for their contributions in important areas of public life including civic engagement, business, philanthropy, diplomatic, culture and more. The awards will recognized Hispanic business leaders like Angela Franco, who leads the Greater Washington Hispanic Chamber of Commerce, non-profit advocacy leaders like Hector Sanchez, Chairman of the National Hispanic Leadership Agenda, and social entrepreneurs like Sonia Gutierrez, President and Founder of the Carlos Rosario International Public Charter School, and leaders in the arts, government and community service for their efforts and contributions in their respective fields, and the positive impact they have had in the development & furtherance of the Hispanic community.

We are incredibly proud that this year’s 3rd Annual Hispanic VIP Gala will include such a diverse and talented group of leaders who have gone out of their way in service to their community, and working to ensure that the American Dream remains within reach for everyone in America,” said Andy Ramirez, CEO of Eventos VIP Pass. “This year’s awards will be the largest yet, and really highlight how the Hispanic community is increasingly gaining in prominence and influence at the national level.” Commented Mauricio E. Cuevas, Founder and President of Eventos VIP Pass.

Mr. Lopez’s work engaging Latino voters extends to his service as an At-Large Member of the Democratic National Committee, a position to which he was appointed by then-Chairman and Virginia Governor Tim Kaine. A native of Puerto Rico, is co-founder of the Harvard Latino Law Review and chairs the Harvard Law School Latino Alumni Committee. An early supporter of a fellow Harvard Law School graduate, Barack Obama, he co-chaired the President’s campaign in Puerto Rico in 2008 and served as a delegate from Puerto Rico at that year’s Democratic National Convention. President Obama appointed López to serve as a member of the Commission to Study the Potential Creation of The National Museum of The American Latino in 2009.

The 2013 Excellence Award Honorees are:

Jose Antonio Tijerino, President & CEO of the Hispanic Heritage Foundation
Angela Franco, President & CEO of the Greater Washington Hispanic Chamber of Commerce
Sonia Gutiérrez, President & Founder of the Carlos Rosario International Public Charter School
Ivan Duque, IDB/BID Creative & Solidary Affairs Division Chief
Ingrid Duran & Catherine Pino, Co-Founders & Principles of D&P Creative Strategies
Hector Sanchez, Chairman for the National Hispanic Leadership Agenda
Alejandra Y. Castillo, National Deputy Director, Minority Business Development Agency, U.S. Department of Commerce
Gustavo Torres, Executive Director of CASA de Maryland
Luis Alberto Ambroggio Argentine-American Poet, member of NAASL and SRA
Karol Escalante, President, Association of Ibero-American Cultural Attachés

Esther Aguilera President and CEO of CHCI (Congressional Hispanic Caucus Institute)

Following The 3rd Annual Hispanic VIP Gala, the Ambassador of Spain has invited Ambassadors from the 22 Latin American countries in partnership with Eventos VIP Pass to a reception at the former residence of the Ambassador of Spain.

impreMedia Rolls Out Comprehensive Multiplatform Coverage of 2014 FIFA World Cup


impreMedia, the Hispanic news and information company in the U.S., announced the roll out of its most ambitious World Cup coverage to date, as well as a robust suite of multiplatform sponsorship opportunities for advertisers looking to connect with highly engaged U.S. Hispanic soccer enthusiasts.

In-depth coverage of the 2014 FIFA World Cup kicked off Friday, December 6 with special coverage of the 2014 FIFA World Cup Draw and the launch of a dedicated World Cup channel on impreMedia’s Quiero+Futbol soccer site. The channel will feature a social hub where fans can follow all of the social chatter, connect to their favorite teams and players, and get live play-by-play commentary and up-to-the-minute statistics throughout the tournament.

In the months leading up to the tournament impreMedia’s coverage across all platforms will offer the latest information starting with pre-tournament news, reports on the participating countries with an emphasis on the Mexican delegation, showcases and posters of the biggest soccer stars, predictions, plus in-depth analysis of the ups and downs of the event. Recognizing that fans want more than news and analysis, impreMedia will spotlight what’s trending and provide behind-the-scenes videos. Fans will also be able to get in on the action with a national sweepstakes for a chance to win a once-in-a-lifetime trip for two to Brazil, as well as daily and weekly prizes.

On the grassroots level, impreMedia is taking the excitement of the World Cup straight into the heart of the Hispanic community with a team of brand ambassadors who will make special appearances at events throughout Los Angeles, New York, Chicago, San Francisco, Houston and Orlando.

“impreMedia’s comprehensive coverage of the 2014 FIFA World Cup will engage fans more than ever,” said Hernando Ruiz-Jímenez, executive vice president. “For advertisers we have developed custom opportunities spanning all platforms that will put their brands front and center on the world’s biggest soccer stage.”

About impreMedia

impreMedia is a Hispanic news and information company in the U.S. in online and print. impreMedia’s multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including IMPOWER, its Digital Publisher Group. 25.5% of U.S. Hispanic adults use an impreMedia network product. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York.