Rentrak Signs TV Ratings Agreement With Hispanic Public Television Network ‘Vme’

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Rentrak (NASDAQ: RENT), focused on precisely measuring movies and TV everywhere, today announced a TV Essentials contract with Vme, the  Hispanic network. Vme will utilize Rentrak's industry-leading TV ratings currency, including its automotive segmentation, to gain insights about audience viewing patterns. Rentrak information will allow the network to give advertisers specific performance metrics tied to advertiser targets. "Rentrak's advanced TV measurement tools will provide precise and consistent insights
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Study: Latino kids use computers more than non-Hispanic peers

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Hispanic children under age 9 whose families own mobile devices or computers use them more than their cohorts in other ethnic groups, according to a study published by the National Institute for Latino Policy Inc. The report entitled "Media, Technology and Reading in Hispanic Families" was prepared by Northwestern University and the National Center for Families Learning. Download the entire study here.  
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Cleveland’s radio station 87.7 FM will declare “Feliz Año Nuevo!” January 1st

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Shortly after the stroke of midnight January 1, listeners who tune into 87.7 FM will hear something remarkable for Northeast Ohio, as Auld Lang Syne becomes "Por los Días Pasados." The transition to Spanish midway through the New Year's Eve ballad will herald a new day for Cleveland radio and for the Hispanic community of Northeast Ohio. It will introduce La Mega, "the Big One," the first Spanish radio station broadcasting 24/7 across the region. News of the new format is running electric through a Latino
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Latin Heat Digital Magazine Explores the Business of Latinos in Entertainment

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Latin Heat, the trade publication which has covered Latinos in Hollywood since 1992, recently announced the release of the first of four digital magazines scheduled for 2014, which will focus on “The Business of Latinos in Entertainment”. The publication will be distributed digitally on January 9, 2014 to its online subscriber base of 5,000 and through Latin Heat’s social media partner Hispanicize, the Hispanic PR Blog and the Hispanicize event (http://www.hispanicizeevent.com). “We are excited to continue our
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Q&A: Calixto Chinchilla To Head Hispanicize 2014 U.S. Latino Film Showcase

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Q&A With Hispanicize Founder Manny Ruiz and Calixto Chinchilla on the Exciting Vision for This year Event Hispanicize 2014 (www.HispanicizeEvent.com), the nation’s largest gathering of Latino influencers in blogging, journalism, film, marketing, music and tech is now right around the corner April 1-4, 2014.  The 5th anniversary edition is expected to bring more than 1,700 attendees and for the third year in a row will feature a Latino Film Showcase directed by Calixto Chinchilla, founder and emeritus executive
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Vme TV and the NHMA partner for Hispanic Health

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Vme TV, has partnered with the National Hispanic Medical Association (NHMA), a non-profit association in Washington, D.C. whose mission is to empower Hispanic physicians to lead efforts that improve the health of Hispanics. This partnership will focus on raising consciousness of Hispanic health-related matters. Under this partnership, NHMA and Vme will work together to identify Latino educational and health-related needs and engage viewers nationwide through programming that will encourage Latinos to lead a healthier
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Entravision Raises $1.4 Million for Children’s Miracle Network Hospitals

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Children's Miracle Network Hospitals®, a charity that raises funds for 170 children's hospitals, and Entravision Communications Corporation (NYSE: EVC) today announced that approximately $1.4 million was raised for 24 member hospitals during the sixth annual network-wide Radiothon. There were 69 cities countrywide that benefited from the radiothon, from Honolulu to New York City, due to the increased reach of Entravision's online and mobile platforms. Three of Entravision's leading radio network formats kicked off
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BREAKING: HPRA Elects 2014 National Board of Directors, Broadening its Reach in Key U.S. Hispanic Markets

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  The Hispanic Public Relations Association (HPRA) voted last week to elect Stephen Chavez, principal of Chavez Marketing & Communications and publisher of the LatinoFoodie blog, president of the 2014 national Board of Directors.  Quickly expanding across the country with local chapters in Los Angeles and New York and affiliates in Washington, D.C., Miami and Chicago, HPRA also selected the HPRA Officers and Board of Directors for two-year and one-year terms beginning January, 2014. Chavez said, “Our goals
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GLOBOVOZ’s Antonio Hernandez Named PRSA Chicago Chair of Diversity Initiatives

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GLOBOVOZ Managing Partner Antonio Hernandez was appointed the first-ever Chair of Diversity Initiatives with the Public Relations Society of America (PRSA), Chicago market. He will lead efforts to integrate a diversity and inclusion strategy in membership programs and leadership development in 2014. “I am delighted to serve in this new diversity leadership role with PRSA Chicago,” said Hernandez. “My focus will be to build strategic partnerships on several fronts in one of the most diverse marketplaces in the
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Top Latino Digital Network Partners with Hispanic Media Company

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MiTú (www.mituinc.com), a multi-channel network exclusively dedicated to Latino content, announced today that it has closed a short-form content syndication deal with Univision Communications Inc., the media company serving Hispanic America, to provide original and partner-produced content to Univision’s digital platforms in Spanish. Charlie Echeverry, MiTú’s Chief Revenue Officer negotiated the deal on behalf of MiTú with Univision’s digital team. “MiTú has created an expertise in producing and curating
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3rd Annual Hispanic VIP Gala to Honor Leaders

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Andres W. Lopez, Co-Founder of the Futuro Fund that helped President Obama engage Hispanics at anunprecedented level in his 2012 reelection, will headline the 3rd Annual Hispanic VIP Gala on December 16, 2013 at 6:30 pm at the GALA Theatre, following a Red Carpet and Celebration Reception hosted at the Former Residence of the Ambassador of Spain. Mr. Lopez will be awarded the 2013 Person of the Year Award for his ongoing work as a dedicated Leader and Advocate for equal justice whose contributions have made a local and
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impreMedia Rolls Out Comprehensive Multiplatform Coverage of 2014 FIFA World Cup

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  impreMedia, the Hispanic news and information company in the U.S., announced the roll out of its most ambitious World Cup coverage to date, as well as a robust suite of multiplatform sponsorship opportunities for advertisers looking to connect with highly engaged U.S. Hispanic soccer enthusiasts. In-depth coverage of the 2014 FIFA World Cup kicked off Friday, December 6 with special coverage of the 2014 FIFA World Cup Draw and the launch of a dedicated World Cup channel on impreMedia’s Quiero+Futbol
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