República will lead the development of a national advocacy movement to generate awareness for family literacy. República, one of America’s fastest-growing agencies, announced today that it has been selected agency of record by the Barbara Bush Foundation for Family Literacy. República will develop a national bilingual campaign focused on creating an advocacy movement that raises awareness for family literacy. The campaign will tap into various disciplines of the agency including advertising, media, branding,
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Polly Beale named creative director; Joe Hyde is director of technology Sensis, a cross-cultural advertising agency with digital at its core, added two new directors to its executive team. Polly Beale joins the agency as creative director while Joe Hyde is the new director of technology. "Polly and Joe bring decades of experience and talent to Sensis, adding a new level of skill to the agency," President José Villa said. "Polly’s leadership will be invaluable to our core creative team and Joe's knowledge of
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Grupo Gallegos,  has been named the Latin American advertising agency of record for Toshiba America Information Systems, Inc., marketer of advanced electronic and electrical products and systems. Grupo Gallegos will work with Toshiba to develop a unified brand identity for each of its products, including Toshiba Notebooks: Satellite, Portege, Tecra, and Qosimo, along with new Tablets, TVs, and Hard Drives. "We are tremendously excited about the opportunity to help a world-leading brand like Toshiba with its
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