The Year in Media: Latin Empire

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  By Sarah Mimms and Christopher Peleo-Lazar of NationalJournal "The growing electoral power of the country's Hispanic population made itself known in the media world this year. ABC made a big leap in announcing a partnership with Univision to create a 24 hour news network. The planned network could rival cable mainstays and would give ABC its first solid footing in cable news. Univision's Sunday show Al Punto saw a big ratings boost this year and now rivals the other Sunday shows on initial broadcast numbers each
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Target selects LatinWorks to lead Hispanic marketing account

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In winning the new business, Austin, Texas-based LatinWorks will face a bit of a conflict: It also provides creative services to Marshalls, a Target competitor. Minneapolis-based Target Corp. (NYSE: TGT) spent $45.6 million on Hispanic media advertising in 2011, AdAge reported. That ranks it No. 29 on the magazine's list of the top 50 list of biggest spenders. Target doesn't name official "agencies of record," but AdAge notes that Grupo Gallegos, based in Texas, previously did much of Target's Hispanic advertising
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Westbound Communications hires Sandra Bernardo to lead multicultural practice

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Westbound Communications Inc. has appointed Sandra Bernardo vice president of the agency’s Orange County office and leader of the firm's multicultural outreach services. “As we continue to expand our offerings as a strategic communications agency, the addition of Sandra adds greater depth to our team for both our multicultural and general audience clients we serve,” said Westbound Communications President and CEO Scott Smith. Prior to joining Westbound, Bernardo worked in the private sector and managed her own
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Broadcasting & Cable names Univision Communications “Multiplatform Broadcaster of the Year”

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Univision Communications has been named “Multiplatform Broadcaster of the Year” by leading trade publication Broadcasting & Cable (B&C). This recognition comes as Univision celebrates its 50th anniversary and in a year of rapid expansion for the leading media company serving Hispanic America. It is the latest honor received by Univision from leading industry publications to wrap up 2012 joining others including Company President, Distribution Sales & Marketing Tonia O’Connor being included on The
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Dr. Luz Amarilis Lugo honored as aLatino Trendsetter at LatinTRENDS’ 11th Annual Trendsetter Award Ceremony

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LatinTrends recently honored Assistant Professor of Medicine Dr. Luz Amarilis Lugo, with a Latino Trendsetter Award at the ceremony in New York City's Chelsea District. The distinguished award honors accomplished influencers and leaders who make a positive impact on the Latino community.   Among the honorees recognized at the 11th Annual Latino Trendsetter Awards Ceremony were renowned and acclaimed individuals such as Dr. Rosa M. Gil, President/CE of Comunilife, and The Hon. Nelson Diaz, the first Hispanic Judge in
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Entravision Communications Corporation Announces New Brand Identity and Logo

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Entravision Communications Corporation, today announced a new brand identity and logo reflecting the company's focus on providing advertisers and markets with a comprehensive multi-media platform to reach Latino audiences and communities.  The initiative provides an overarching identity for the company's multi-media platforms, and reflects the continued growth of Entravision's digital, mobile and marketing services, which complement the company's core television and radio assets. "In addition to operating an
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Grace Lieblein Named GM Vice President Global Purchasing

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General Motors has named Grace Lieblein vice president, Global Purchasing and Supply Chain, effective immediately. In her new role, Lieblein will be responsible for GM’s purchasing activities and supply chain and logistics operations worldwide. She succeeds Bob Socia, who was appointed president, GM China, and Chief Country Operations Officer, China, India and ASEAN in September. In her new role, Lieblein will report to GM Vice Chairman Stephen Girsky. “Grace’s track record is a diverse and very successful
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Veronica Villalpando joins Profero as group account director

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 Profero, has hired Veronica Villalpando as Group Account Director for Profero New York. Veronica will work on TRESemmé, Vonage, and Macy's. Prior to joining Profero, she was the Global Account Director at Ogilvy & Mather working on Dove, and on L’Oreal Skin Care at McCann Erickson. Before working at those networks, she worked at The Vidal Partnership managing Spring's multicultural initiatives, ATL and digital. "Veronica brings to the team a sharp eye for business, the intellectual curiosity of a strategic
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Sensis advertising agency adds new key members to DC team

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Sensis, a cross-cultural advertising agency with digital at its core, added a key member to its team in Washington, DC. Marketing and advertising veteran Maggie Bergin now leads the agency’s multimillion dollar FDA anti-tobacco campaign. "She brings a wealth of experience from both large and small agencies, traditional and digital marketing, as well as at regional, national and international levels," VP Specialized Services Danny Allen said. "Maggie is the right person to bring another level of seasoned experience
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Digital advertising company Exponential grows Latin American base, opens new office in Mexico City

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Exponential, announced the opening of a new Latin American office in Mexico – its third since launching in the region in early 2012.Operating in 26 countries worldwide, Exponential plans to expand its product suite in Latin America to include audience insights, audience targeting and high-impact engagement products. Led by Federico Carrera, managing director of Latin America, Exponential, the Mexico City office will offer solutions from the company’s global display advertising division Tribal
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Smithsonian Latino Center Announces New Members to National Board

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                  The Smithsonian Latino Center announces three new members to its national board of directors. They are Aida Levitan, Ph.D., of The Levitan Group, Christine Ortega of Southwest Airlines and Philip Fuentes of PMAMCD Inc. The Smithsonian National Latino Board is the Latino Center’s volunteer advisory arm. Its members are philanthropists, corporate leaders and accomplished individuals who bring experience, geographical balance,
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Children’s Hospital Los Angeles And Toyota Expand National Buckle Up For Life Program To Orange County

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Responding to disproportionate risks that African American and Hispanic children face in motor vehicle-related crashes, Children's Hospital Los Angeles, Toyota and Cincinnati Children's Hospital Medical Center today announced the expansion of the safety education program Buckle Up for Life to Orange County. Buckle Up for Life – or Abrochate a la Vida in Spanish – is the only national program of its kind. This is the first time the program will be available in Orange County, joining seven other Buckle Up for Life
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