Maria Montero, Executive Director of Governor Corbett’s Latino Commission, named one of Delaware Valley’s Most Influential Latinos

The Delaware Valley’s Most Influential Latinos Foundation honored the 2012 Delaware Valley’s 50 Most Influential Latinos on Thursday, November 29th, at the Hyatt Regency Philadelphia at Penn’s Landing. Maria Montero, the Executive Director Governor Corbett’s Advisory Commission on Latino Affairs (GACLA) was recognized with an award.

“I am honored to be selected and I am enthusiastic about our outreach to the Latino community throughout the commonwealth,” Montero said. “As Governor Corbett’s liaison to Pennsylvania’s rapidly growing Latino population, I am passionate about sharing his agenda, which helps to address the needs of the community, and helps Latinos achieve academic and business success.”

GACLA, a 24-member advisory board, has focused its efforts on three of Corbett’s priorities: A job for every Pennsylvanian, an educated and trained workforce, and a stable financial footing for the state. On the education front, GACLA will partner with DeSales University on December 12, 2012, to host an educational symposium highlighting several “best practice” schools that are achieving academic success for their students, especially Latino students.

For the past seven years, the Delaware Valley’s Most Influential Latinos Foundation has recognized individuals who have made great contributions to the Delaware Valley’s Latino community and the community at large.  The Delaware Valley’s Most Influential Latino award was jointly developed by Impacto Latino Newspaper and the Philadelphia Multicultural Affairs Congress, a division of the Philadelphia Convention & Visitors Bureau.

NGL Media partners with Orci and Capitol Latin for Joey Montana Music Video featuring Acura ILX

 NGL Media has partnered with Orci and Capitol Latin on behalf of the 2013 Acura ILX, to produce a music video and related content in support of the release of Joey Montana’s, new single ‘Unico.’

NGL Media claims that its ability to produce and mass distribute in-culture video content, dually leverages Joey Montana’s popularity amongst the Acura ILX core Latino target audience.  In addition to organic integration within the ‘Unico’ music video storyline, the campaign also touts an original two-part webisodic series featuring Joey Montana.  Available across all Digital platforms and onJoey’s official YouTube channel, NGL Media will also be distributing the Web series across relevant channels within its extensive online video network.
 The music video and webisodic content was conceived and directed by NGL Media Creative Director, Ben DeJesus.  DeJesus has also produced over 100 hours of television including this summer’s PBS documentary about NGL Media partner and actor, John Leguizmo, entitled Tales From a Ghetto Klown.  

Hispanicize 2013 Film Festival Announces Expanded Program for Latino Filmmakers and Issues National Call for Film Entries and Session Topics











The Hispanicize 2013 Film Festival issued a national call for feature length and short film submissions today as part of a robust program expansion for 2013 that will spotlight more filmmakers and celebrities, and will include collaboration with other film festivals.  Hispanicize 2013 (, the fourth annual Latino trends event for filmmakers, bloggers, journalists, marketers and music artists, will take place April 9-13, 2013 at the Eden Roc Hotel in Miami Beach.

“Our commitment to film is expanding with a festival that is powerfully sharpened to showcase the works and talent of independent Latino filmmakers like never before,” said Manny Ruiz, founder and creative director of Hispanicize 2013.  “Everything we’re doing for 2013 is meant to empower filmmakers.”

A Bolder, Unprecedented Agenda Adds Hispanicize 2013 Film Festival Curator Roman Morales: “The goal of the Hispanicize 2013 Film Festival is to showcase ‘The Next Generation’ of U.S. Latino filmmakers.  We want to be the launchpad for the future Robert Rodriguezs, Guillermo del Toros or Alejandro González Iñárritus.”

To support these goals, the Hispanicize 2013 Film Festival has several new or enchanced changes for 2013 including:

More feature length films and short films with heavy promotion in traditional and social media, as well as filmmaker profiles: Organizers will work closer with filmmakers to spotlight their bios, photos and film trailers.  New media partnerships will also connect filmmakers directly to entertainment media and bloggers.


Latino Filmmakers Marketplace: Hispanicize 2013 will feature its first Latino Filmmakers Marketplace to help connect independent Latino filmmakers directly to investors and distributors.


An agenda and slate of film built by industry influencers:  The Hispanicize 2013 Film Festival will be directed by Roman Morales, who returns to that role with an influential national film committee comprised of Calixto Chinchilla, Executive Director of the New York International Latino Film Festival; Jaie Laplante, Executive Director of the Miami International Film Festival; Bel Hernandez, CEO of Latin Heat Media and co-founder of the Hispanicize 2013 Film Festival; Ivette Rodriguez, CEO of American Entertainment Marketing; Hugo Perez, award winning producer and Director of Hispanic Marketing for The Zocalo Group; and Monica Taher, Business Development Director Getty Images Hispanic and Getty Images Latin America.


Content focused on the business and marketing of Latino films:  Most film sessions in Hispanicize 2013 will focus on case studies related to the business, financing and marketing of films made by and/or for Latinos.  Additionally, there will be a Filmmaker’s Edition of the “15-minutes of Genius” sessions, which are a Ted-like talks featuring five back to back presentations packed with genius insights about a particular topic.


Latinovators and more stars: Expect a lot more star power in 2013. At least one of the recipients of the prestigious Latinovator award will be a major Latino influencer in film and entertainment. In the past, Hispanicize has highlighted Hollywood greats such as Oscar nominee Edward James Olmos, actors Andy García and Steven Bauer, among others.
Cult Classic Closing Night:  In 2012, Hispanicize featured a mega closing night program with the stars of “Scarface” at a private mansion in Miami Beach.  In 2013, the closing night cult film event will include a surprise movie that merges the themes of film, music and Latino culture in a powerful and fun way.



The Hispanicize 2013 Film Festival will award the following prizes:


Hispanicize Feature Film Jury Prize: $1,000 (This is in addition to a $500 maximum reimbursement for airfare and an additional $500 toward room and board for the winner).


Hispanicize Short Film Jury Prize: $500 (This is in addition to a $500 maximum reimbursement for airfare and an additional $500 toward room and board for the winner).


To submit your film visit Pay special attention to the “Description” fields. This information should be engaging and informative, as it will be used for Hispanicize marketing materials and program books.


The early submission deadline for feature and short films is January 21st. The late submission deadline is February 18th.  Films must be received by these dates; postmarks do not count toward the deadline. Refer to the FAQ with any questions. Films selected to be in the festival will be notified in late February.


Entries may also be mailed to: Hispanicize Film Submissions, 7310 Manchaca Rd #151300 Austin, TX 78715.


All filmmakers whose works are chosen will be heavily publicized before, during and after the Hispanicize 2013 Film Festival. Additionally, each accepted feature length and short filmmaker will be provided with two badges for entrance into all Hispanicize events.  Complete film entry details are available at


Latin Heat Media and Getty Images Hispanic


The Hispanicize 2013 Film Festival will be produced in conjunction with Latin Heat Media, LLC and Getty Images Hispanic, two leading entertainment content platforms.

Latin Heat will play a lead role in the creation of workshops to help filmmakers develop content, network, market and fund their projects.


For its part, Getty Images Latin America will be instrumental in documenting Hispanicize 2013.


Sponsorship and Registration Information


Sponsorship information is available by contacting or calling 203.364.4779.  To reserve a hotel room, visit


About Hispanicize 2013

Now in its fourth year, Hispanicize 2013 ( (#Hispz13) is the iconic annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation.

Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices.  The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.

Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.

Hispanicize 2013
Katherine Johnson (@KatJohn)
Tel: 786.624.1864


Outbrain Powers Content Discovery Across Univision’s Online And Mobile Web Properties

Outbrain, the leading content discovery solution, officially launched today for the U.S. Hispanic market. Univision Interactive, the digital division of Univision Communications Inc., the leading media company serving Hispanic America, is among the first to deploy Outbrain’s platform. After a highly successful test of Outbrain’s platform to increase reader engagement across Univision’s online and mobile sites, the company has now engaged Outbrain to further monetize their site by powering links to high-quality third-party content.

The addition of paid recommendations opens up a new revenue stream for Univision, while adding additional page views that enable them to significantly grow their advertising business. Powered by Outbrain’s proprietary algorithms, the links to recommended reading will be featured alongside Univision’s editorial content. By pursuing a native monetization strategy that complements its overall editorial mission, Univision is able to generate revenue without interrupting readers or sacrificing the user experience.

“We are furthering this partnership given the successes we’ve already experienced using Outbrain’s content recommendation tools. This extension will generate a new revenue stream that benefits our audience, while meeting the rising interest from our advertisers,” said Charlie Echeverry, executive vice president, Interactive Media Sales, Univision Interactive. “Moreover, it will serve one of our fundamental goals of deepening audience engagement and providing the most relevant content.”

Outbrain’s Vice President of Hispanic Markets, Erik Cima (pictured), commented, “With Hispanics rapidly approaching 20 percent of the total U.S. population, we felt that it was incredibly important to create a targeted offering, including Spanish-language capabilities, for the publishers that serve this demographic. Not only are we proud to work with such a forward-thinking publisher, but Univision’s massive penetration among U.S. Hispanics significantly boosts our footprint in this market.” Cima is a veteran sales and marketing executive who was recently brought on to drive Outbrain’s publisher and brand business across the U.S. Hispanic and Latin America markets.


The network will launch an on air call to action on behalf of the non-profit organization during the airing of its special “Sandy, tormenta apocalíptica”


Hurricane Sandy is one of the most treacherous weather events to hit the United States – affecting millions by floods, fires, blackouts and mass evacuations.  During the one hour airing of “Sandy, tormenta apocalíptica”, Discovery en Español will launch its on air call to action on behalf of “Save the Children”,, encouraging viewers to donate and learn more about this organization that is currently assisting children and families affected by the hurricane.

“Sandy, tormenta apocalíptica,”airing Sunday, December 2nd at 9 PM E/P on Discovery en Español,follows the action hour-by-hour from the hurricane’s formation in the Caribbean through its intensification in Cuba to the devastation across the East Coast.  Using on-the-ground expert analysis and CGI and satellite imaging, the documentary explores how four distinct phenomena combined to create the perfect storm and how we can prepare for the next one.


The special also takes viewers inside the storm with footage captured by those on the ground using their own cameras and smartphones.  Survivors share their stories, some narrowly escaping with their lives, and recount what it was like as Sandy engulfed their city.


Leaders From Latin America Gather At Greater Washingto Hispanic Chamber of Commerce (GWHCC) Fourth Annual Embassy Celebration Dinner Series

On November 16th ambassadors from Latin America gathered at the Carnegie Library at Mount Vernon Square for the fourth annual Embassy Celebration Dinner Series where Ambassador Roberto Saladin-Selin, Permanent Representative of the Dominican Republicto the OAS, was honored with the GWHCC Public Service Award.

Ambassador Saladin, was awarded for his leadership in the Western Hemisphere on democracy and human rights, education, and economic development especially among Hispanics in the U.S. and Latin America.  Mr. Saladin spoke about importance of the trade relations between the U.S. and Latin America and the Caribbean. “The relationship between the region and the United States in the commercial sector is extremely important because it generates foreign exchange and employment in the region of Latin America,” stated the Ambassador during an interview with the local Hispanic media.

The audience included representatives from Latin American countries, local business and political leaders, congressmen and distinguished guests such as Congressman Ruben Hinojosa, Congressman Robert Garcia,Carlos Urrutia, Ambassador of Colombia; Joel Hernandez-Garcia, Ambassador Permanent of Mexico to the OAS; and Tatiana Zelaya; Minister Counselor for Economic Affairs in the Embassy of Honduras. The District of Columbia government was represented by Councilmembers Vincent Orange and Kenyan Mc Duffie and DC agency directors Nicholas Majett and Michael Kelly.

Congressman Ruben Hinojosa, who was recently elected as new Chairman of the Congressional Hispanic Caucus, was the keynote speaker for the evening. Mr. Hinojosa stressed the importance of the Latino vote in the past election, and investing in education and healthcare in order to open doors of opportunities for young people. “… I love business, but I can tell that if I came to Washington as a Congressman and I focused on education, that I could make a big difference,” stated Mr. Hinojosa during his speech while highlighting his Hispanic heritage and family’s business background.

Angela Franco, GWHCC President & CEO and Dinner Chair Jane Lee Garcia, President of Garcia & Associates, reaffirmed their commitment to promoting trade between the North and South America, and providing opportunities for trade to our members. The Chamber thanks Events DC for hosting us at their beautiful location.

REPORT: AARP Public Policy Institute Study Shows Hispanic Boomer Workforce Hit Hard During the Recession

Boomers and the Great Recession: Struggling to Recover looks at how boomers fared during and shortly after the recent recession. It is based on the findings from online surveys of nearly 4,000 boomers aged 50 to 64 who were in the labor force—either working or looking for work—at some point since the start of the Great Recession up to the survey date in October 2010. A brief follow-up survey was conducted in August 2011.

The surveys show the substantial impact of the recession on Hispanic boomers.
• Hispanics were overrepresented among the unemployed. They were, for example, 8 percent of all boomers surveyed but 15 percent of the unemployed.
• Unemployed Hispanics cited health problems significantly more often than non-Hispanic whites as a reason for not working.

• All Hispanic boomers who experienced unemployment during the recession reported at least some degree of financial hardship.

• During the recession, about half of the boomers surveyed experienced a period when they had difficulty making ends meet. Non-Hispanic black boomers (70 percent) were much more likely to have difficulty making ends meet than non-Hispanic white boomers (47 percent), with Hispanics occupying the middle ground (61 percent).

The report confirms that boomers have indeed had a rough ride over the past several years. The recession and its aftermath have left many without jobs, having exhausted their savings, and with homes they can neither afford nor sell. Boomers are uncertain about what the future holds for them as they edge toward retirement. Majorities of even the steadily employed are concerned about being able to maintain a reasonable standard of living in retirement, having enough money to pay for adequate health care, or depleting all their savings. Nor do boomers expect to do as well as their parents or people of their parents’ generation in retirement.

To capture the intensity of worry about financial well-being, a boomer financial concern index was constructed. This index was based on boomers’ feelings about current and retirement financial well-being. Hispanics were more concerned than other boomers, as measured by mean or “average” concern score. They were also about 40 percent more likely than non-Hispanic whites to express a high degree of financial concern (34.4 percent vs. 24.3 percent). They were about 40 percent less likely to be among the least concerned (13.2 percent vs. 23.1 percent).

The report ends with a number of policy options that could address the employment and retirement income prospects of America’s boomers.
For a copy of the full report, Boomers and the Great Recession: Struggling to Recover, AARP Public Policy Institute, 2012, go to

Pepsi Sponsors Global Latin Music-Star Concert

As part of its renewed Hispanic marketing efforts under its new “Viva Hoy” platform, Pepsi is one key sponsor of an Alejandro Sanz concert to be live-streamed internationally on Dec. 6 by Terra Live Music.

The event will mark the first time that Pepsi’s U.S. Hispanic and Latin American marketing teams have worked together on a cross-border initiative, Javier Farfan, senior director of cultural branding for Pepsi, tells Marketing Daily. It also marks the first time that Pepsi as a whole has sponsored a live performance across borders.

Although the U.S. Hispanic and Latin American markets are Pepsi’s key targets for the sponsorship, the concert will be broadcast live in the 19 countries reached by the Terra digital media company’s entertainment, lifestyle, sports and news content, including Spain and other European countries, notes Terra’s U.S. CEO, Fernando Rodriguez. (In total, Terra says it reaches a monthly audience of 100 million.)

Like other Terra content, the HD concert will be offered in English, Spanish and/or Portugese, and viewable across multiple screens/devices, including PCs, tablets, smartphones, smart TVs and DOOH screens — and will offer viewers a variety of social and other channels through which to interact and share about the event.

The event, the first time an Alejandro Sanz concert has been live-streamed, is also being sponsored by American Family Insurance, Kia and T-Mobile. Bestselling Latin music artist Sanz is among the most influential Hispanic social media influencers, with some 7.7 million Twitter followers and nearly 2.4 million Facebook fans, currently.

Read more here.

Simply Healthcare Plan named 2012 Company of the Year by South Fl Hispanic Chamber of Commerce

 Simply Healthcare Plans has been named the Company of the Year by the South Florida Hispanic Chamber of Commerce as part of its 2012 Sunshine Awards.

“In just two and a half years, Simply Healthcare has become the fastest growing minority-owned company in Florida,” said Lourdes Rivas, Chief Operating Officer, Simply Healthcare Plans, who accepted the award for on behalf of Simply Healthcare’s Chairman and visionary Miguel B. ‘Mike’ Fernandez. “This award is a testament to the hard work and dedication of our highly knowledgeable staff of more than 400 employees.”

More than 350 people attended the awards event at the Four Seasons Hotel in Miami celebrating the contributions and achievements of Hispanic entrepreneurs, executives and small business owners in South Florida.

Clorox Company spokesperson and Diversity Expert Pegine Says Latinas Can Become Leaders

 Hispanic women can become leaders if they follow the path to education, says Pegine, a motivational speaker, author and businesswoman. She is the spokesperson for The Clorox Company and the Hispanic Scholarship Fund (HSF) who have created a $120,000 scholarship fund for Hispanic youth and Latina mothers.

Appearing live on Univision’s “Despierta America,” the most-widely viewed show in America, Pegine said recently, “It is important for Hispanics to feel there is opportunity through education.”

Pegine, a former gang member in the Bronx, knows firsthand about life’s challenges and rewards. She is now going across the country delivering inspiring keynote speeches that instill hope and pride in Hispanic women – and urging them to apply for these special scholarships.

“I feel a special connection with this scholarship program because it’s founded on the idea that people can transform their lives through education, which is what happened to me. During my teenage years, I was a member of a female gang, until I decided I wanted to become an entrepreneur. I headed to college where I earned bachelor’s and master’s degrees. This educational background plus my determination allowed me to achieve dreams,” said Pegine, who delivers leadership speeches to numerous U.S. military departments. Her message helps motivate leaders in a diverse world.

In those speeches, Pegine shares her story of personal transformation. She offers these tips from her new book, “I’ve Got the Power.”

“We each have the power within to lead our own life if you follow these ideas,” she said.

  • Improve yourself.
  • Know you are valuable.
  • Appreciate what came before you, including your heritage and the sacrifices of your family.
  • Be a leader in your own life.
  • Share your visions of your future.
  • Speak positively.
  • Seek opportunities to grow.
  • Celebrate each success no matter how insignificant it might be.

NALEO Educational Fund Elects New Chair And Board Members

The National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund announced the election of its new chair, Dallas Mayor Pro TemPauline Medrano along with new board members. The chair and board leadership were elected at the organization’s board of directors meeting on November 16 in Washington DC during the organization’s 9th Biennial NALEO National Institute for Newly Elected Officials. Medrano assumes the leadership position from Fla., Representative Juan Carlos Zapata.

“Dallas Mayor Pro Tem Pauline Medrano’s notable accomplishments and distinguished leadership makes her a welcome addition to the Board of Directors,” Zapata stated. “Our entire board knows that she will excel as chair, because of her passion for our mission.  We welcome and congratulate Pauline in her new role.”

Zapata went on to state, “I am excited about continuing to work with Pauline and the NALEO Educational Fund as I continue serving as a member of the board.  I look forward and am privileged to be serving the Hispanic community in an ongoing capacity.”

The NALEO Educational Fund Board of Directors unanimously elected Medrano to serve as chair of the organization. Medrano began her career as a Congressional aide to former U.S. Representative Martin Frost. She has also worked as the District Director for the Texas Department of Agriculture. More recently she served as the District Sales Manager for GTECH Corporation. Medrano has also worked as an ESL instructor for the Dallas Independent School District in the Adult Basic Education Department.  She earned her undergraduate degree from the University of Texas at Arlington and is a graduate of Leadership Dallas.

“Having served as a member of the board for the past three years I am excited to have an opportunity to further our mission to engage Latinos and empower them to be a part of the political process,” said Medrano. “I am inspired by the exceptional work that NALEO Educational Fund does each and every day.  It is an honor to serve as chair of the NALEO Educational Fund Board of Directors.”

Medrano went on to say, “I want to thank Juan for his tireless efforts on behalf of the organization. I look forward to working with him and the rest of our membership in my new role.”

The board also elected two new members during its meeting in Washington DC. Monica Talan, senior vice president of corporate communications and public relations for Univision Communications, Inc. (N.Y.) and Lorraine Cortes-Vasquez, executive vice president for multicultural markets and engagement for AARP (DC).  In addition, NALEO president California State Senator Alex Padilla and Texas State Representative-elect Justin Rodriguez will also serve one year terms on the NALEO Educational Fund Board of Directors as NALEO board representatives.

“We look forward to working with and learning from these respected professionals,” said Arturo Vargas, executive director of NALEO Educational Fund.  “Their commitment to furthering NALEO Educational Fund’s mission is evident in their respective goals and achievements.”

AP debuts Spanish-language Stylebook

AP marks launch with panel discussion at Columbia University journalism school

A new Spanish-language Stylebook from The Associated Press goes on sale today. The web-based book is for universal use by publishers, broadcasters and readers from all Spanish-speaking countries, with an emphasis on Latin America and the United States.

To mark the release of Manual de Estilo Online de la AP, a panel discussion about Spanish writing style will take place tonight at Columbia University’s Graduate School of Journalism, 2950 Broadway (at 116th Street), in Manhattan.

The event features as panelists: Isaac Lee, president of news for Univision Communications Inc.; Edward Schumacher-Matos, ombudsman for NPR and founder of Rumbo Newspapers/Meximerica Media, a chain of four Spanish-language dailies in Texas; Sigal Ratner-Arias, entertainment editor, AP Spanish Service, and Tom Kent, AP’s deputy managing editor for standards and production.

Serving as moderator will be Alejandro Manrique, AP deputy editor for Latin America and director of the AP Spanish Service.

The event will also be streamed live on the journalism school’s website at: