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Maria Montero, Executive Director of Governor Corbett’s Latino Commission, named one of Delaware Valley’s Most Influential Latinos

11/30/2012 By Leave a Comment
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The Delaware Valley's Most Influential Latinos Foundation honored the 2012 Delaware Valley's 50 Most Influential Latinos on Thursday, November 29th, at the Hyatt Regency Philadelphia at Penn's Landing. Maria Montero, the Executive Director Governor Corbett's Advisory Commission on Latino Affairs (GACLA) was recognized with an award. "I am honored to be selected and I am enthusiastic about our outreach to the Latino community throughout the commonwealth," Montero said. "As Governor Corbett's liaison
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Filed Under: Hispanic/Multicultural PR Briefs

NGL Media partners with Orci and Capitol Latin for Joey Montana Music Video featuring Acura ILX

11/29/2012 By Leave a Comment
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 NGL Media has partnered with Orci and Capitol Latin on behalf of the 2013 Acura ILX, to produce a music video and related content in support of the release of Joey Montana’s, new single ‘Unico.’ NGL Media claims that its ability to produce and mass distribute in-culture video content, dually leverages Joey Montana’s popularity amongst the Acura ILX core Latino target audience.  In addition to organic integration within the ‘Unico' music video storyline, the campaign also touts an original two-part
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Filed Under: Hispanic/Multicultural PR Briefs Tagged With: , , , ,

Hispanicize 2013 Film Festival Announces Expanded Program for Latino Filmmakers and Issues National Call for Film Entries and Session Topics

11/29/2012 By Leave a Comment
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                    The Hispanicize 2013 Film Festival issued a national call for feature length and short film submissions today as part of a robust program expansion for 2013 that will spotlight more filmmakers and celebrities, and will include collaboration with other film festivals.  Hispanicize 2013 (http://www.hispanicizeevent.com), the fourth annual Latino trends event for filmmakers, bloggers, journalists, marketers and music
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Filed Under: Hispanic Organizations News, Hispanicize 2013, Upcoming Industry Events Tagged With: , , , , , , , , ,

Outbrain Powers Content Discovery Across Univision’s Online And Mobile Web Properties

11/29/2012 By Leave a Comment
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Outbrain, the leading content discovery solution, officially launched today for the U.S. Hispanic market. Univision Interactive, the digital division of Univision Communications Inc., the leading media company serving Hispanic America, is among the first to deploy Outbrain’s platform. After a highly successful test of Outbrain’s platform to increase reader engagement across Univision’s online and mobile sites, the company has now engaged Outbrain to further monetize their site by powering links to high-quality
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Filed Under: Hispanic/Multicultural PR Case Studies

DISCOVERY EN ESPAÑOL PARTNERS WITH “SAVE THE CHILDREN” TO HELP VICTIMS OF HURRICANE SANDY

11/28/2012 By Leave a Comment

The network will launch an on air call to action on behalf of the non-profit organization during the airing of its special “Sandy, tormenta apocalíptica”   Hurricane Sandy is one of the most treacherous weather events to hit the United States – affecting millions by floods, fires, blackouts and mass evacuations.  During the one hour airing of “Sandy, tormenta apocalíptica”, Discovery en Español will launch its on air call to action on behalf of “Save the
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Filed Under: Uncategorized

Leaders From Latin America Gather At Greater Washingto Hispanic Chamber of Commerce (GWHCC) Fourth Annual Embassy Celebration Dinner Series

11/27/2012 By Leave a Comment
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On November 16th ambassadors from Latin America gathered at the Carnegie Library at Mount Vernon Square for the fourth annual Embassy Celebration Dinner Series where Ambassador Roberto Saladin-Selin, Permanent Representative of the Dominican Republicto the OAS, was honored with the GWHCC Public Service Award. Ambassador Saladin, was awarded for his leadership in the Western Hemisphere on democracy and human rights, education, and economic development especially among Hispanics in the U.S. and Latin America.
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Filed Under: Hispanic Organizations News

REPORT: AARP Public Policy Institute Study Shows Hispanic Boomer Workforce Hit Hard During the Recession

11/27/2012 By Leave a Comment
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Boomers and the Great Recession: Struggling to Recover looks at how boomers fared during and shortly after the recent recession. It is based on the findings from online surveys of nearly 4,000 boomers aged 50 to 64 who were in the labor force—either working or looking for work—at some point since the start of the Great Recession up to the survey date in October 2010. A brief follow-up survey was conducted in August 2011. The surveys show the substantial impact of the recession on Hispanic boomers. • Hispanics
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Filed Under: Diversity News, Hispanic Market Facts/Research

Pepsi Sponsors Global Latin Music-Star Concert

11/27/2012 By Leave a Comment
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As part of its renewed Hispanic marketing efforts under its new “Viva Hoy” platform, Pepsi is one key sponsor of an Alejandro Sanz concert to be live-streamed internationally on Dec. 6 by Terra Live Music. The event will mark the first time that Pepsi’s U.S. Hispanic and Latin American marketing teams have worked together on a cross-border initiative, Javier Farfan, senior director of cultural branding for Pepsi, tells Marketing Daily. It also marks the first time that Pepsi as a whole has sponsored a live
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Filed Under: Hispanic/Multicultural PR Briefs

Simply Healthcare Plan named 2012 Company of the Year by South Fl Hispanic Chamber of Commerce

11/20/2012 By Leave a Comment
So Fl Hisp Chamber of Commerce 2012 Sunshine Award

 Simply Healthcare Plans has been named the Company of the Year by the South Florida Hispanic Chamber of Commerce as part of its 2012 Sunshine Awards. “In just two and a half years, Simply Healthcare has become the fastest growing minority-owned company in Florida,” said Lourdes Rivas, Chief Operating Officer, Simply Healthcare Plans, who accepted the award for on behalf of Simply Healthcare’s Chairman and visionary Miguel B. ‘Mike’ Fernandez. “This award is a testament to the hard work and dedication of
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Filed Under: Hispanic Excellence, Hispanic/Multicultural PR Briefs

Clorox Company spokesperson and Diversity Expert Pegine Says Latinas Can Become Leaders

11/20/2012 By Leave a Comment
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 Hispanic women can become leaders if they follow the path to education, says Pegine, a motivational speaker, author and businesswoman. She is the spokesperson for The Clorox Company and the Hispanic Scholarship Fund (HSF) who have created a $120,000 scholarship fund for Hispanic youth and Latina mothers. Appearing live on Univision's "Despierta America," the most-widely viewed show in America, Pegine said recently, "It is important for Hispanics to feel there is opportunity through education." Pegine, a former
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Filed Under: Hispanic CSR PR

NALEO Educational Fund Elects New Chair And Board Members

11/19/2012 By Leave a Comment
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The National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund announced the election of its new chair, Dallas Mayor Pro TemPauline Medrano along with new board members. The chair and board leadership were elected at the organization's board of directors meeting on November 16 in Washington DC during the organization's 9th Biennial NALEO National Institute for Newly Elected Officials. Medrano assumes the leadership position from Fla., Representative Juan Carlos
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Filed Under: Hispanic Organizations News

AP debuts Spanish-language Stylebook

11/19/2012 By 1 Comment
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AP marks launch with panel discussion at Columbia University journalism school A new Spanish-language Stylebook from The Associated Press goes on sale today. The web-based book is for universal use by publishers, broadcasters and readers from all Spanish-speaking countries, with an emphasis on Latin America and the United States. To mark the release of Manual de Estilo Online de la AP, a panel discussion about Spanish writing style will take place tonight at Columbia University’s Graduate School of Journalism,
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Filed Under: Multicultural Media News, Upcoming Industry Events