Walmart’s Tony Rogers: 100% of Growth Is Multicultural -Adage

Ad Age LookBook” href=”″>Walmart plans to double its multicultural ad spending as part of a sweeping initiative to move the company from a silo-like approach to making sure  “One hundred percent of the growth [in sales] is going to come from multicultural customers,” Tony Rogers, Walmart’s senior VP-brand marketing and advertising, told the audience at the ANA’s Multicultural Marketing and Diversity conference on Tuesday in Miami. “Our spending against multicultural customers will grow by at least 100%.” At last year’s ANA conference, Mr. Rogers created a stir by saying Walmart was going to “blow up the multicultural budget” and move it out of silos and into the business units to signal how serious the company is about improving its multicultural efforts. He was invited again this year, along with Greg Warren, Walmart’s VP-creative marketing, to report back on how it’s going.everyone takes responsibility for multicultural marketing.


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Telemundo Media Announces Extensive Election Day Coverage with “Decision 2012”

Telemundo Media announced its plans for the presidential elections under its signature political banner “Decision 2012,” a one-of-a-kind informational platform produced in collaboration with the #1 news organization in the country, NBC News. In addition to non-stop news coverage starting early on Election Day, Telemundo will present its prime time news special “Decision 2012, Election Night” on Tuesday, November 6 starting at 7pm ET, 6pm CT, 4pm PT live from “Democracy Plaza,” an innovative visual experience that will transform New York City’s Rockefeller Center into the epicenter of the electoral process and encourage active public participation. Led by anchor José Díaz-Balart, the electoral coverage will include Noticias Telemundo’s award-winning team of journalists and political analysts, who will report from key locations across the country and enjoy exclusive access to the only national exit polls on Spanish-language television in the United States.

“Noticias Telemundo will offer its viewers complete, professional and impartial news coverage by the journalists they trust,” said Sylvia Rosabal, Senior Vice President of Network News at Telemundo. “We will cover the news and offer our viewers in-depth analysis of the impact these elections could have on their finances, their families, their future and the issues that matter to them.”

“Noticiero Telemundo” has been the fastest growing Spanish-language network newscast among total viewers for two consecutive broadcast seasons, according to Nielsen. The national nightly newscast grew 9% compared to the previous season, delivering its highest viewership among total viewers since it was included in Nielsen’s National People Meter’s total sample.*

Telemundo will make history in Spanish-language television with its participation in “Democracy Plaza,” an innovative concept created by NBC News that will integrate cutting-edge visual technology which will turn New York City’s Rockefeller Center into a gigantic studio. Thousands of people will gather around an interactive electoral map superimposed on the landmark’s iconic ice-skating rink and will follow the candidates’ progress in the Electoral College on two projections on the facades of the surrounding buildings.

Telemundo’s electoral coverage will begin on the network’s morning show, “Un Nuevo Día” (7am ET/PT, 6am CT). Noticias Telemundo will offer hourly news updates throughout the day, continuing through “Al Rojo Vivo con Maria Celeste” (5pm ET/PT, 4pm CT). “Noticiero Telemundo con José Díaz-Balart” (6:30pm ET, 5:30pm CT) will broadcast live from New York City’s Rockefeller Center and starting at 7pm ET, 6pm CT and 4pm PT, Telemundo will turn over completely to “Decision 2012, Election Night,” its live special prime time coverage from “Democracy Plaza.”

Anchor José Díaz-Balart will lead the Noticias Telemundo team alongside respected political analysts Jorge Castañeda, Victoria DeFrancesco Soto, María Echaveste and Adolfo Franco, who will provide updates on voting trends and their consequences for the Hispanic community.

Anchor Vanessa Hauc will review the results of the only national exit polls on Spanish-language television, capturing trends and motivations among Hispanic voters. Reporter Rogelio Mora-Tagle and political analyst Carlos Rajo will follow developments across the nation’s most hotly contested states, the balance of power between the two parties, and the progress of Hispanic candidates in Congressional races around the country. Presenter Carmen Dominicci also will be at “Democracy Plaza,” where she will interact with the public and use NBC’s advanced visual technology to complement her reports.

In addition, Telemundo’s DC correspondent Lori Montenegro and reporter Angie Sandoval will be on site at President Obama’s and Governor Romney’s campaign headquarters, respectively, covering the reactions from the candidates and their supporters. Cristina Londoño will report from Los Angeles and Francisco Cuevas will be in Houston, where he will report on the presidential race, as well as Hispanic candidates running for Congressional seats in the state of Texas. Sofía Lachapelle and Carlos Botifol will cover the voting in Florida and Nevada, both hotly contested states with large Hispanic populations, while Isolda Peguero will be on hand in Washington, D.C., to cover any potential irregularities in the voting process.

Telemundo will work with its affiliate network of reporters to cover the whole country, especially states with significant Hispanic populations, such as Arizona, Colorado and New Mexico. At the international level, Raúl Torres will cover reactions abroad from Telemundo’s news bureau in Mexico City.

In addition to following the voting process, “Decision 2012, Election Night” will capture “The Pulse of the People” with “Al Rojo Vivo” anchor María Celeste Arrarás. She will incorporate content generated on social networks, including multiple live video conferences on Google Hangout, follow opinion trends and report on how the candidates will be trending on Twitter. Telemundo’s Twitter account, @TelemundoNews, will centralize Noticias Telemundo’s communications efforts, including Twitter polls and hash tags #yovote, displaying photos of Twitter users and celebrities who cast their votes, and #Decisión 2012, featuring information and conversations about the elections. The network’s Facebook activity will be centralized at All “Decision 2012” programming will be streamed online and on mobile platforms starting at 7pm ET, 6pm CT, 4pm PT. Noticias Telemundo also will send text alerts with important election news to cell phone users who text the word “Alerta” to the number 68636.

Peter Fasano to lead Social@Ogilvy Atlanta

Social@Ogilvy, a recently launched Ogilvy & Mather practice connecting the agency’s social media experts globally to deliver solutions across all areas of business, has appointed Peter Fasano as senior vice president and head of Social@Ogilvy Atlanta. Reporting to Ogilvy Public Relations (Ogilvy PR) Atlanta Managing Director Mickey Nall, Fasano leads a growing team dedicated to developing and implementing cutting-edge social business strategies and solutions for clients.

A digital marketing leader with over 15 years of experience working across agencies and Fortune 500 corporations, Fasano has crafted and executed social media marketing, product development and team-integrated solutions for some of the world’s most well known consumer, corporate, government and media brands. Most recently, he managed numerous consulting teams at Dachis Group, serving as Client Partner and Senior Social Media Strategist for Target, Fidelity Investments, Allstate Corp. and DeVry University.

“With more and more clients seeking socially integrated solutions, Fasano’s digital marketing and social business background with some of the world’s most valued consumer brands along with his proven leadership experience make him the perfect choice to lead our expanding Social@Ogilvy Atlanta team and meet our clients’ needs with fresh and innovative strategic campaigns,” said Mickey Nall, MD, Ogilvy PR/Atlanta.

Previously, Fasano served as Social Media Marketing Manager for The Coca-Cola Company, where he co-created and launched the global social media practice. He was responsible for co-creating Coca-Cola’s consumer engagement and social media response strategy as well as establishing the brand’s global social presence on key social media channels including Facebook, Twitter and YouTube. Fasano also managed Coca-Cola’s social campaigns for national and global sporting events including the 2010 Super Bowl XLIV, 2008 Vancouver Winter Olympics and 2010 FIFA World Cup South Africa.

“Joining Social@Ogilvy provides me the opportunity to apply my social media experience across all marketing disciplines, providing exciting new opportunities to leverage social to create integrated solutions that drive business value. I’m excited to lead a team of social strategists around the corner to what’s next in digital technologies in order to provide forward-thinking, innovative programs to some of the nation’s and world’s largest brands,” said Fasano.

Miami Herald Executive Editor Aminda Marqués elected to Pulitzer board

Miami Herald Executive Editor Aminda Marqués Gonzalez has been elected to the Pulitzer Prize Board, Columbia University announced Tuesday.

Marqués, a graduate of Hialeah High and the University of Florida, began her journalism career 25 years ago at The Miami Herald and now oversees The Herald’s newsroom for print and online.

“When I served as a journalism juror, reading the entries from across the country by organizations of all sizes was a total affirmation of the importance of what we do,” Marqués said.

In addition to journalism, the Pulitzer board also judges the top works of literature and the arts.

“It has been described as being part of the best book club in the world,” Marqués said. “I’m privileged to be in such great company.”

Read more here at Miami Herald


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Pampers Partners with Thalia to Launch “Mi Música, Mi Herencia”

Pampers has partnered with international superstar and mother of two, Thalia, to announce the launch of “Mi Música, Mi Herencia,” an online initiative that pays tribute to the unique role music plays in celebrating and preserving Latino babies’ cultural identity. Pampers understands that beyond the typical responsibilities of learning to care for baby, Latino parents are also challenged with the unique responsibility of preserving and infusing their Hispanic culture while striking a balance to selectively incorporate and embrace American values. The “Mi Música, Mi Herencia” program celebrates the rich, culturally-diverse Hispanic heritage of little miracles’ and the unique role music plays in their happy, healthy development, and includes a call for entries for a baby video contest exclusively on the Pampers Latino Facebook page.

“Music has always been a huge part of my life from a very young age, and today it remains a very powerful and natural way for me to connect with people, as well as my children”

“The passage of cultural passion points is a powerful way to establish loving connections between parent and child,” said Fama Francisco, Pampers General Manager. “For Latino parents and babies we know that their cultural duality is their distinct identity and a source of pride. That’s why we are thrilled to pay tribute to the influential role music plays in preserving culture among Latino families by teaming up with international superstar, Thalia, to debut “Mi Música, Mi Herencia” as a hub that offers parents a place where they can celebrate their babies and culture through music.”

To kick-off the launch of “Mi Música, Mi Herencia” on Pampers Latino Facebook and highlight the influence that music has on baby’s happy, healthy development, the brand hosted a special musical experience last night at the New World Center in Miami. The event, a “Mi Música, Mi Herencia” concert, was hosted by Pampers ambassador and mom, Thalia, and attended by hundreds of expectant moms, who were surprised with Pampers “belly phones” for their “belly bumps” upon arrival. The expecting moms were treated to a performance by the Henry Mancini Institute Orchestra at the Frost School of Music of beloved Latino musical favorites, becoming the first concert for babies before they are born – and their first gift of Latino heritage while in moms’ bellies!

“Music has always been a huge part of my life from a very young age, and today it remains a very powerful and natural way for me to connect with people, as well as my children,” said Thalia. “I’ve always tried to instill the best in them, as I am sure all parents do, and for me, one priority is to have them always maintain a strong tie to their Hispanic heritage to ensure the best of both worlds.”

Cricket Partners with R&B Artist Tamia to Support Susan G. Komen for the Cure®

Susan G. Komen for the Cure, San Diego announces a partnership with Cricket to amplify national and local support for Breast Cancer Awareness month. To kick off the partnership, Tamia (Plus One Music Group/EMI Label Services), a six-time Grammy nominee with international success as an R&B star, has joined forces with Cricket to stimulate conversations about Breast Cancer Awareness Month through downloads of her album, Beautiful Surprise, and downloads of an exclusive Muve Music® playlist called Tamia’s Songs of Courage.


Cricket will donate $0.05 to Susan G. Komen for the Cure, San Diego for every download of Tamia’s album or playlist between now and the end of the year, up to a maximum of $5,000. Over the next two weeks, Cricket and Tamia will be inviting their followers to help raise awareness of the San Diego Susan G. Komen Race for the Cure on November 4 through social media blasts on Twitter using #Muve4theCure.

“Cricket and Muve Music are proud to support Breast Cancer Awareness Month,” said Richard Marks, Sales Director and Interim General Manager for Cricket in California and Nevada. “Cricket is excited to power a dedicated playlist by Tamia and to help raise awareness, along with Susan G. Komen for the Cure, about understanding and mitigating the risks of breast cancer.”

“This partnership is happening because both our organizations believe in the power of music to make a difference in the lives of the women listening,” said Laura Farmer Sherman, Executive Director of Susan G. Komen for the Cure in San Diego County. “We are always inspired by corporations like Cricket who step forward to make a difference. The funds raised through this promotion will save lives and support us in helping uninsured women in our County get access to free treatments and services.”

Southwest Airlines’ introduces new option to book travel in Spanish,







Southwest Airlines today introduced, a translated, Spanish version of was specifically designed to provide Southwest’s Spanish-speaking Customers the best online experience in the language of their choice.

“At Southwest Airlines, we tailor our products to be relevant to our Customers.  With our new international service provided by AirTran Airways, and the imminent growth of our airline, we knew translating into Spanish was the smartest way to enhance our website,” said Kevin Krone, Vice President of Marketing, Sales, and Distribution for Southwest Airlines.  “This enhancement will provide Customers who prefer Spanish the same level of Customer Service provided by our regular website.” is not just a landing page; it’s a translated option for Customers who prefer to make all their travel bookings in Spanish., the most visited airline website in the world, partnered with MotionPoint to manage the Spanish version of the site.  MotionPoint, a South Florida-based company supports the business goals of many Fortune 500 Companies by translating, localizing and optimizing their websites for new markets.  Additionally, Southwest also provides live bilingual Customer Service assistance through the 1-800-Vamonos number, available 365 days a year.

“At MotionPoint, we pride ourselves on our ability to deliver meaningful business results for the best companies on the planet and Southwest Airlines is certainly on that list,” said Chuck Whiteman, Senior Vice President of Client Services for MotionPoint.  To read more about this new service, visit:

Spanish Broadcasting System, Chicago station WLEY-FM “La Ley 107.9FM” debuts new shows

Morning show “El Vacilon del Mandril” 5 a.m. – 10 a.m. (CT) and new afternoon show with Raul Bernal “La Bola”


Spanish Broadcasting System, today announced that its Chicago station WLEY-FM “La Ley 107.9FM” launched a new morning show hosted by internationally recognized and #1 top rated radio personality Ricardo Sanchez “El Mandril”. The new morning show will be hosted by the charismatic Ricardo Sanchez, and his incredible team “Tatiano”, Sylvia Yesenia Gonzalez “La Toluca”, Javier Cisneros “Burbuja”, Primo, Ezequiel Santibanez”Cumborindio”, Jose Cervantes “Lite” with local Chicago field reporter Frumencio “Shaggy” Acevedo who will be keeping the listeners informed of the latest news, gossip, traffic, weather and special events happening in the Windy City. Airing Monday to Friday from 5 a.m. to 10 a.m. (CT) beginning today Thursday, October 25th, 2012. This exciting and entertaining new show will be hosted by the pleasant and cheerful team of “El Mandril,” (The Baboon) with strong local ties to the Chicago community.

With the arrival of Ricardo Sanchez “El Mandril,” (The Baboon) to WLEY-FM “La Ley 107.9FM” in the mornings, La Ley 107.9FM initiates the new afternoon show with Raul Bernal “La Bola de la Tarde” airing Monday to Friday from 3 p.m. to 7 p.m. (CT) beginning today Thursday, October 25th, 2012. This high energy and engaging show will be hosted by the amusing and cheerful trio that captivates the Hispanic community in Chicago.

“La Bola de la Tarde” premise will remain the same with well-known on-air talent providing a great variety of music, entertainment news, sports and interviews. Each week, Raul Bernal “La Bola” will play chart-topping songs, debut new music and take requests as he welcome listeners to his on-air party. Broadcasting live from Chicago, Illinois, he’ll also discuss music and entertainment as well as feature candid conversations with music artists and celebrities. Raul Bernal “La Bola” will be joined by his famous characters “Dona Mela”, “El Sinaloa”, “El Celayo”, “El Choconostle” and radio personalities Mary Moreira, Liz Liz “La Dama del Deporte” and Julio “Lobo” Hernandez every afternoon on his new time slot.

“This is such a unique opportunity,” commented Raul Bernal. “Together with the team at SBS, we are going to build an incredibly entertaining and compelling afternoon show that is 100% live and local in Chicago. I can’t wait to get started!”

Raul Bernal “La Bola” is a dynamic radio personality with more than 16 years of experience in radio. His charismatic characters have captivated millions of listeners in the United States throughout his career.

“El Vacilon del Mandril” with popular Mexican radio host Ricardo Sanchez, also known as “El Mandril,” (The Baboon) has been a hit show since its launch on KLAX 97.9 FM La Raza in Los Angeles, California. With his unique style and personality, “El Mandril,” (The Baboon) has entertained listeners and his popularity has grown as a result of his interaction with popular guests and friends on “El Vacilon del Mandril.” One such guest, the ever loveable “Tatiano,” has helped the show’s popularity skyrocket.

“This country has given me the opportunity to make my mark on KLAX-FM La Raza 97.FM and in other 26 stations across the country where I’ve strengthened my career in the States. I want to give my listeners the best radio entertainment available now inChicago,” said “El Mandril.”

“Ricardo has developed a great listener base in Los Angeles. We’re thrilled to introduce him to the Chicago market,” said Jeff Delgado, Local Sales Manager of WLEY-FM “La Ley 107.9FM” for SBS. “We’re certain that Chicago’s Spanish-language listeners will appreciate his humor that will keep them entertained every morning.”

Ricardo Sanchez “El Mandril,” (The Baboon) has crafted a radio format all his own. Every Monday through Friday, millions of listeners from all walks of life phone in to share their problems. Known for his jokes and funny improvisations, mixed with matter-of-fact advice, callers seek “El Mandril’s” insightful words of support and guidance to continue with life’s everyday demands. His “laugh medicine” has provided daily doses of remedies for those who are ill and seek hope. He is a devoted humanitarian who has raised millions for communities worldwide. His radio show has become an outlet for many Hispanic immigrants who do not have a forum to voice their opinions and express their thoughts.

Ricardo’s popularity is unmatched in the U.S. Hispanic community. As he continues to top the Arbitron ratings, he is not only a trusted idol with enormous popularity, but a huge force in the entertainment arena. Ricardo is sure to prove once again that that not only does he have star power, he has the unquestionable loyalty of a powerful minority group in the United States.

“El Mandril’s show fits perfectly with our vision and strategy and is what listeners have been asking for in Chicago,” said Jesus Salas, EVP of Programming for SBS. “‘El Vacilon del Mandril’ show will reflect Chicago’s local flavor where Mandril’s popularity will connect one-on-one with its listeners.”

Albert Rodriguez COO of SBS commented, “As ‘El Vacilon de El Mandril’ attracts new listeners in Chicago, we are confident that audiences will choose this morning program over long-time favorites, as he’s a loved personality for the Hispanic community. The Hispanic community is growing rapidly and SBS Chicago will continue to provide quality, compelling entertainment to satisfy its listeners.”

“As the leading Spanish-language radio network in the country, SBS has served Hispanic audiences by bringing them best-in-class programming,” said Donny Hudson, VP of Consolidated Sales for SBS. “WLEY-FM ‘La Ley 107.9FM’ reinforces our commitment to continue empowering the Hispanic community by offering listeners unparalleled access to great entertainment.”

Please tune in to “El Vacilon del Mandril” from 5 a.m. to 10 a.m. (CT), Monday through Friday on SBS Radio station WLEY-FM “La Ley 107.9FM”. Currently, El Mandril’s show is simulcast in Los Angeles, and in 24 stations across the country, including Uni Radio inSan Diego, and Entravision Communications stations. Don’t miss “La Bola de la Tarde” with Raul Bernal, Mary Moreira, Liz Liz “La Dama del Deporte” and Julio “Lobo” Hernandez, Monday to Friday from 3 p.m. to 7 p.m. (CT) on WLEY-FM “La Ley 107.9FM.”

The Hispanic Scholarship Fund (HSF) raised $125k in one night for Latino college students

Melanie L. Healey, P&G with Frank Alvarez at HSF Gala, which raised $125K. (PRNewsFoto/Hispanic Scholarship Fund)

At these times when the costs of attending college are outpacing financial support from public and private sectors, The Hispanic Scholarship Fund (HSF), the nation’s largest Hispanic college scholarship awarding organization, raised a record $125,000 and awarded students during its annual Alumni Hall of Fame gala.

“The nature of fundraising through social media allowed us to more than double the pledges over prior years,” said Frank D. Alvarez, HSF’s President & CEO, “and awarded–in real time–more than one hundred additional Latino college scholarships to deserving students across the nation.”

“The best part of the evening was that our donors could sense the impact of their gift.  The room was electric,” said Alvarez.

Thanks to corporate donors, Wells Fargo, Google, Anheuser Busch and the Meruelo Group,   sponsors like Macys, Fox Deportes, and La Raza Pizza, and the more than 400 individuals attending the dinner or watching via video streaming pledged.  “This demonstrates the power of connecting donors to deserving students and together supporting the placement of a college degree in every Latino household in America.”

HSF provided college scholarships to over 4,000 students for the current 2012-2013 academic year, but for each one who received a scholarship, four did not for lack of funds. Attendees at HSF’s Alumni Hall of Fame rose to the challenge and pledged$125,000 in new scholarship dollars using Text-to-Pledge technology, funding an additional 100 college scholarship applicants watching the event live via online streaming.

Joselyn Espinoza, one of the scholarship recipients, texted “Thank you for this scholarship! …This year has been hard for my family, and without this, it would have been very difficult to pay for college.”

“You encourage me to stay in school and attempt to improve not only the chance to be recognized by you but to better myself,” texted Mario Sanchez, another recipient.

Goya Foods Donates Over $28,000 To The American Cancer Society

Goya Foods along with individual employees of the company donated over $28,000 to the American Cancer Society and joined thousands at the organization’s annual walk at Liberty State Park in Jersey City on Sunday, October 21, 2012.

Goya has been a continued supporter of the American Cancer Society since 2006, donating close to a total of $100,000.  “Each year we’ve donated to the American Cancer Society and will continue to support the organization’s efforts in helping to eliminate cancer as a major health issue in the United States,” says Bob Unanue, President of Goya Foods.

The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to creating a world with less cancer and more birthdays by helping people stay well, helping people get well and finding cures to fight back.  Headquartered in Atlanta, Georgia, the A.C.S has millions of supporters across the nation, 12 chartered Divisions, more than 900 local offices nationwide, and a presence in more than 5,100 communities.

For more information about Goya Foods, please visit

SOi TV Receives Five Suncoast Emmy Nominations in Four Categories Network chosen as contender for best news promos and outstanding news coverage in politics and community affairs

SOi TV, the first and only 100% social Spanish-language TV network for U.S. Hispanics, has received five nominations in the Suncoast Emmy Awards. Included are two nominations for SOi TV’s news promotional campaign SOi Unico; an Interactivity nomination for “La Batalla de los Tweets”; a Political news coverage nomination for “Sleeping with the Enemy”; and a Community Affairs news coverage nomination for “Rage that Kills”. These are the first Suncoast Emmy nominations for SOi TV. “The thrill and excitement is palpable in the halls of SOi TV today,” said CEO, Julian Isaac. “For a station that is less than a year old to have its talent recognized at this level is an extraordinary accomplishment and we are quite humbled by the recognition. I really couldn’t be prouder of the team we have built.” SOi Unico, a unique series of news promos designed to introduce the viewers to SOi TV’s talent, received nominations for their pieces on Opiniario anchors, Sergio Urquidi and Yoandy Castañeda. The promos give viewers an inside look into each of the anchor’s journeys into their life in front of the camera. “La Batalla de los Tweets”, a behind the scenes footage piece filmed during an interview with ex-President of Colombia, Alvaro Uribe, captures a live social media battle which unfolds between the former leader and the country’s current President, Juan Manuel Santos, on Twitter. Among the outstanding news coverage nominees, SOi TV was recognized in two different categories, Politics and Community Affairs. Their political piece, “Sleeping with the Enemy”, takes a look at the growing number of Castro supporters who live in the United States despite being fundamentally opposed to the norms of a capitalistic society, while “Rage That Kills” focuses on the silent, but deadly epidemic of domestic violence in our communities. In November 2011, SOi TV launched in 15 U.S. markets with a focus on integrating social media into the traditional television medium format to create what is popularly known as “social TV”. It is the only Spanish-language channel that fully integrates both mediums into their programming. The final award winners for the Suncoast Emmy Awards will be announced during the on December 1, 2012 at the Westin Beach Resort & Spa in Ft. Lauderdale.


The Alzheimer’s Association®, Greater Illinois Chapter is seeking to reach the Latino community of Chicagoland with Spanish-speaking education programs.
The program Alzheimer’s Disease in the Latino Community will take place from 2 to 3:30 p.m. Tuesday, Nov. 13 at the Cicero Public Library, 5225 W. Cermak Road, Cicero. The program will include a short film as well as an overview of Alzheimer’s disease and its impact on Latinos.

Today, 5.4 million Americans are living with Alzheimer’s disease and another American develops Alzheimer’s every 68 seconds.

The Alzheimer’s Association Special Report on Race, Ethnicity and Alzheimer’s, which was released in conjunction with the organization’s 2010 Alzheimer’s Disease Facts and Figures, cited research indicating that in the United States, older Latinos are probably about one and a half times times more likely than older non-Latino whites to have Alzheimer’s and other dementias. The report goes on to state that no known genetic factors can account for the differences in the prevalence of Alzheimer’s disease and other dementias among different racial groups, but that conditions such as high blood pressure and diabetes, both of which are known risk factors for Alzheimer’s disease and dementia, are more common in older Latinos than older non-Latino whites and likely account for some of the disparity.

“As the number of Latinos living with Alzheimer’s disease continues to grow, it is imperative that we increase awareness about memory loss and dementia among our Spanish-speaking community,” said Yadira Montoya, Manager of Education and Outreach with the Alzheimer’s Association, Greater Illinois Chapter. “The Alzheimer’s Disease in the Latino Community education program is designed to help Latinos understand more about this disease and the resources available to help and support those affected.”