Walmart’s Tony Rogers: 100% of Growth Is Multicultural -Adage

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Ad Age LookBook" href="http://adage.com/directory/walmart-stores/294">Walmart plans to double its multicultural ad spending as part of a sweeping initiative to move the company from a silo-like approach to making sure  "One hundred percent of the growth [in sales] is going to come from multicultural customers," Tony Rogers, Walmart's senior VP-brand marketing and advertising, told the audience at the ANA's Multicultural Marketing and Diversity conference on Tuesday in Miami. "Our spending against multicultural
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Telemundo Media Announces Extensive Election Day Coverage with “Decision 2012”

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Telemundo Media announced its plans for the presidential elections under its signature political banner “Decision 2012,” a one-of-a-kind informational platform produced in collaboration with the #1 news organization in the country, NBC News. In addition to non-stop news coverage starting early on Election Day, Telemundo will present its prime time news special “Decision 2012, Election Night” on Tuesday, November 6 starting at 7pm ET, 6pm CT, 4pm PT live from “Democracy Plaza,” an innovative visual experience
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Peter Fasano to lead Social@Ogilvy Atlanta

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Social@Ogilvy, a recently launched Ogilvy & Mather practice connecting the agency's social media experts globally to deliver solutions across all areas of business, has appointed Peter Fasano as senior vice president and head of Social@Ogilvy Atlanta. Reporting to Ogilvy Public Relations (Ogilvy PR) Atlanta Managing Director Mickey Nall, Fasano leads a growing team dedicated to developing and implementing cutting-edge social business strategies and solutions for clients. A digital marketing leader with over
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Miami Herald Executive Editor Aminda Marqués elected to Pulitzer board

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Miami Herald Executive Editor Aminda Marqués Gonzalez has been elected to the Pulitzer Prize Board, Columbia University announced Tuesday. Marqués, a graduate of Hialeah High and the University of Florida, began her journalism career 25 years ago at The Miami Herald and now oversees The Herald’s newsroom for print and online. "When I served as a journalism juror, reading the entries from across the country by organizations of all sizes was a total affirmation of the importance of what we do," Marqués
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Pampers Partners with Thalia to Launch “Mi Música, Mi Herencia”

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Pampers has partnered with international superstar and mother of two, Thalia, to announce the launch of "Mi Música, Mi Herencia," an online initiative that pays tribute to the unique role music plays in celebrating and preserving Latino babies' cultural identity. Pampers understands that beyond the typical responsibilities of learning to care for baby, Latino parents are also challenged with the unique responsibility of preserving and infusing their Hispanic culture while striking a balance to selectively incorporate
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Cricket Partners with R&B Artist Tamia to Support Susan G. Komen for the Cure®

Susan G. Komen for the Cure, San Diego announces a partnership with Cricket to amplify national and local support for Breast Cancer Awareness month. To kick off the partnership, Tamia (Plus One Music Group/EMI Label Services), a six-time Grammy nominee with international success as an R&B star, has joined forces with Cricket to stimulate conversations about Breast Cancer Awareness Month through downloads of her album, Beautiful Surprise, and downloads of an exclusive Muve Music® playlist called Tamia's Songs of
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Southwest Airlines’ introduces new option to book travel in Spanish, Southwest.com/vamonos

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            Southwest Airlines today introduced southwest.com/vamonos, a translated, Spanish version of southwest.com. Southwest.com/Vamonos was specifically designed to provide Southwest's Spanish-speaking Customers the best online experience in the language of their choice. "At Southwest Airlines, we tailor our products to be relevant to our Customers.  With our new international service provided by AirTran Airways, and the imminent growth of our airline, we
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Spanish Broadcasting System, Chicago station WLEY-FM “La Ley 107.9FM” debuts new shows

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Morning show "El Vacilon del Mandril" 5 a.m. - 10 a.m. (CT) and new afternoon show with Raul Bernal "La Bola"   Spanish Broadcasting System, today announced that its Chicago station WLEY-FM "La Ley 107.9FM" launched a new morning show hosted by internationally recognized and #1 top rated radio personality Ricardo Sanchez "El Mandril". The new morning show will be hosted by the charismatic Ricardo Sanchez, and his incredible team "Tatiano", Sylvia Yesenia Gonzalez "La Toluca", Javier Cisneros "Burbuja",
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The Hispanic Scholarship Fund (HSF) raised $125k in one night for Latino college students

Melanie L. Healey, P&G with Frank Alvarez at HSF Gala, which raised $125K. (PRNewsFoto/Hispanic Scholarship Fund)

At these times when the costs of attending college are outpacing financial support from public and private sectors, The Hispanic Scholarship Fund (HSF), the nation's largest Hispanic college scholarship awarding organization, raised a record $125,000 and awarded students during its annual Alumni Hall of Fame gala. "The nature of fundraising through social media allowed us to more than double the pledges over prior years," said Frank D. Alvarez, HSF's President & CEO, "and awarded--in real time--more than one
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Goya Foods Donates Over $28,000 To The American Cancer Society

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Goya Foods along with individual employees of the company donated over $28,000 to the American Cancer Society and joined thousands at the organization's annual walk at Liberty State Park in Jersey City on Sunday, October 21, 2012. Goya has been a continued supporter of the American Cancer Society since 2006, donating close to a total of $100,000.  "Each year we've donated to the American Cancer Society and will continue to support the organization's efforts in helping to eliminate cancer as a major health
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SOi TV Receives Five Suncoast Emmy Nominations in Four Categories Network chosen as contender for best news promos and outstanding news coverage in politics and community affairs

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SOi TV, the first and only 100% social Spanish-language TV network for U.S. Hispanics, has received five nominations in the Suncoast Emmy Awards. Included are two nominations for SOi TV’s news promotional campaign SOi Unico; an Interactivity nomination for “La Batalla de los Tweets”; a Political news coverage nomination for “Sleeping with the Enemy”; and a Community Affairs news coverage nomination for “Rage that Kills”. These are the first Suncoast Emmy nominations for SOi TV. “The thrill and excitement
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ALZHEIMER’S ASSOCIATION PRESENTS ALZHEIMER’S DISEASE IN THE LATINO COMMUNITY

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The Alzheimer’s Association®, Greater Illinois Chapter is seeking to reach the Latino community of Chicagoland with Spanish-speaking education programs. The program Alzheimer’s Disease in the Latino Community will take place from 2 to 3:30 p.m. Tuesday, Nov. 13 at the Cicero Public Library, 5225 W. Cermak Road, Cicero. The program will include a short film as well as an overview of Alzheimer’s disease and its impact on Latinos. Today, 5.4 million Americans are living with Alzheimer’s disease and another
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