A Latina Version of ‘The View’? English-language ¡HOLA L.A.! says Claro Que Yes!

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Hollywood godmother to Latino filmmakers, publisher, actress, mentor. When it comes to Bel Hernandez Castillo, founder and publisher of Latin Heat Media, all of these terms fit the description for the radiant Latina behind Hollywood’s most authoritative trade about Latinos in the entertainment industry. Two weeks ago, Hernandez Castillo received a major surprise when the prestigious NCLR Alma Awards publicly recognize Latin Heat for 20 years of publishing. Tomorrow Hernandez Castillo embarks on a new journey as
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Time Warner Cable Sports honored for its contribution to the Spanish-language television audience and community

Time Warner Cable Sports was honored by the City of Los Angeles today in light of what its new network, Time Warner Cable Deportes, will contribute to the Spanish-speaking television audience and community. Upon its debut on October 1, Time Warner Cable Deportes will be the first full-time Spanish-language regional sports network in the country. It will also be the first to cover the Los Angeles Lakers exclusively with original content created and produced for the Spanish-speaking community. Los Angeles City
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Clorox announces “Sueña sin Limites” scholarship program, encouraging Hispanic moms and teens to dream big for a brighter future

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TV Host Galilea Montijo and Award-Winning Motivational Speaker Pegine Echevarria, Partner with Clorox to Award $120,000 in Scholarships  The Clorox Company, in partnership with the  Hispanic Scholarship Fund (HSF) has launched  “Sueña Sin Límites” (‘Dream Without Limits’), a program with a special mission: to offer scholarships to college-bound Hispanic high schoolers and to Hispanic moms whose plans for their own education were interrupted.  Beginning Sep. 22, 2012 through Dec. 21, 2012, the program
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Why ‘End of Watch’ May Start New Trend for Portrayal of Latinos in Hollywood (via Hispanicize.com)

BY MANNY RUIZ (@MannyRuiz) "End of Watch", the stirring buddy cop film starring Michael Peña and Jake Gyllenhaal as L.A. police officers Mike Zavala and Brian Taylor, enters its second week of release today atop the box office and with tremendous momentum.  Latino moviegoers accounted for more than 30 percent of the film's haul last week and the film is winning rave reviews from both critics and Latinos alike for its double claim to fame: a great film that also happens to portray Latinos positively and
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San Diego State University’s Sha Receives PRSA’s Outstanding Educator of the Year Award

The Public Relations Society of America (PRSA) has selected San Diego State University Associate Professor Bey-Ling Sha, Ph.D., APR, as its Outstanding Educator of the Year for 2012. The award honors a PRSA member who has made a significant contribution to the advancement of public relations education through college or university teaching. Sha will receive her award at the PRSA 2012 International Conference in San Francisco, which runs from October 13 through 16. “PRSA is honored to recognize Bey-Ling’s
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Azteca America, Inc. Signs Long Term TV Measurement Contract With Rentrak

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RENTRAK CORPORATION today announced a TV Essentials contract with Azteca America, Inc. Azteca America broadcasts unique and engaging content in 75 local markets as well as nationally with cable, satellite and telco providers. "Rentrak's granular and stable TV ratings information will allow us to determine the viewing behaviors of our consumers in all 210 media markets in order to better serve our viewers and to prove the true value of our engaged audience," said Martin Breidsprecher, CEO at Azteca. "Rentrak is
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Miami’s GENTV Channel Relaunching in October

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the Miami-based independent channel part of Caracol Television Group, the international television network -- unveils a new programming schedule on Oct. 1 with locally produced newscasts, entertainment shows, telenovelas and other programs developed for South Florida's diverse Latin American viewer. Controversial and highly-regarded Emmy-award winning television newscaster, Maria Elvira Salazar will lead the lineup with Maria Elvira to air Monday - Friday, 8 to 9 p.m. ET. The Harvard-educated journalist will host the
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The United States Hispanic Chamber of Commerce Names the Hispanic Businesswoman and Businessman for 2012

Award recipients recognized during the Hispanic Business Enterprises (HBE) Elite Luncheon at the 33rd USHCC Annual National Convention The United States Hispanic Chamber of Commerce (USHCC) announced that The Alamo Travel Group's Patricia Pliego Stout and Group O's Gregg Ontiveros have been named the 2012 HBE Hispanic Businesswoman and Hispanic Businessman, respectively. The coveted ranking recognizes outstanding entrepreneurs for their contributions and leadership within the Hispanic business
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Hispanic PR Blog, Produ and Hispanic Market Weekly Unite to Create Ambitious Marketing Agenda for Hispanicize 2013

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In an unprecedented bid to bring unity to the Hispanic advertising, PR and social media industries, three of the nation’s top Latino marketing trade media journals - The Hispanic PR Blog, Produ and Hispanic Market Weekly – announced today that they are uniting to help create the marketing industry content of Hispanicize 2013. Now in its fourth year April 9-13 in Miami Beach, Hispanicize 2013 (http://www.HispanicizeEvent.com) (#Hispz13) is the iconic annual event for Latino trendsetters and newsmakers in social
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Hispanic Student Enrollment Hits New Milestones, according to Pew Hispanic Center

In 2009, young Latinos told us that education is a crucial pathway to success (Tr3s Loteria Study) – and now, they are proving their dedication to this sentiment and becoming more educated than ever. Released last month, just before another school year began, a new Pew Hispanic Center study reported that the numbers of Hispanics enrolled in public schools have reached new highs and that Latinos are entering college in record numbers. Here are some key findings from the report: Latinos represent a larger share of
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Arizona Hispanic Chamber of Commerce report highlights surge in Hispanic market’s buying power

As the state’s fastest-growing demographic group, Hispanics also are the fastest-growing market for Arizona businesses. A new report sheds light on how fast that growth may be in coming years. DATOS: Tucson, released last week by the Arizona Hispanic Chamber of Commerce and Tucson Hispanic Chamber of Commerce, forecasts that Hispanics will account for $40 billion of Arizona’s consumer spending during 2012. That figure will rise to $50 billion by 2015, the report said. While focused primarily on Pima County,
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Cynthia Nelson exits Todobebe, creates partnership with Les Garland

Hispanic Marketing veteran Cynthia Nelson is leaving TodoBebe. She recently exited the parenting media company, and formed a partnership with Les Garland, co-founder of both MTV and VH1 in his company AfterPlay Entertainment.  The former COO of TodoBebe tells Portada that “Les is an amazing and disruptive visionary in both the music and entertainment industries.  He knows promotion and how to move consumer behavior across mediums to drive sales."  Our combined skill and top-shelf Rolodex's set us up nicely to work
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