UPDATE: República Names Rosanna Fiske Executive Vice President, Chief Strategy Officer

Hispanic advertising and PR firm República announced that Rosanna Fiske will serve as the agency's executive vice president and chief strategy officer. The newly created position will focus on enhancing client strategy alignment among the agency’s disciplines by integrating advertising, digital and communications initiatives as well as by leveraging cross-market approaches. She will oversee research and planning; account management; communications, content creation and engagement; and digital and media. With
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Rosanna Fiske leaves FIU to join República

Rosanna Fiske, 2011 chair of the Public Relations Society of America (PRSA) and a longtime faculty member of Florida International University, has left the university to join Miami-based advertising and PR firm República. Fiske, previously in Communique, her own firm, and with Ketchum, was director of the Global Strategic Communications Master’s Program in the School of Journalism and Mass Communications at FIU, where she was also an associate professor.
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BuenaVision TV Network Launches in New York

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The recently launched network is now on-air and available on Channel 3, with numerous entertainment options for New York’s Latino community BuenaVision TV launched its Spanish-language TV network last week, kicking off with a unique and local offering for Latinos in the New York Tri-State area. The network offers an array of shows from partner channels in the Caribbean and Latin America as well as shows that will be produced and distributed locally, an innovative blend for the New York Hispanic TV industry. The
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Luminar launches ‘Big Data’ Insights Service to help campaigns capture 2012 Latino Vote

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In anticipation of a Latino vote that could prove decisive in toss up states like Florida and Colorado,  analytics insights provider Luminar  is launching what it deems the first “big data” analytics and modeling service specifically focused on U.S. Latino consumers, offering insights into Latino voters that can help political campaigns develop winning strategies. Luminar executives say that they are able to create precise insights of Latinos’ behavior by leveraging voter files, consumer habits, media
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Castells & Asociados relaunches web site as part of agency rebrand

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Los Angeles-based Castells & Asociados has relaunched its agency web site www.adcastells.com as part of  an effort  agency rebranding effort that showcases its breadth and depth of brand and sales-building work over 15 years. "We were so focused helping our clients develop cutting-edge Hispanic websites, social platforms, and staying ahead of digital", said founder and President, Liz Castells. "You know, the shoemaker cliche. It was time to apply that thinking we refined with our clients, to re-focus on our
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White House Cites Census Bureau as Federal Digital Leader

 “America’s Economy,” the U.S. Census Bureau’s first mobile application, is now available for iPhone and iPad. The America’s Economy mobile app provides updated statistics on the U.S. economy, including monthly economic indicators and economic trends. At a White House event today marking the three-month anniversary of the Federal Digital Strategy, U.S. Chief Information Officer Steven VanRoekel announced the launch of the iPad and iPhone versions and cited the Census Bureau as prime example of a
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FDA hires Sensis for tobacco education campaign

The FDA Center for Tobacco Products (CTP) retained cross-cultural advertising agency Sensis to develop and deliver public health education campaigns about the dangers of tobacco use, targeting at-risk and underserved populations. Sensis is one of three agencies awarded contracts by the FDA for the five-year, $210 million project. "This is arguably the biggest win in Sensis' history," President José Villa said. "This is a national campaign tackling the important issues of tobacco use and public health. We see our
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Batanga Media purchases website developer Crovat

Batanga Media expands its portfolio with the purchase of Crovat, an Uruguay-based venture that has developed 300-plus consumer websites over the last five years. Focused on lifestyle content targeting women, Crovat's sites, blogs and online communities combined, report 12 million unique visits per month. The lineup of websites created by Crovat includes lasmanualidades.com, imujer.com, elgranchef.com, and alfombrarosa.com. Batanga CEO Rafael Urbina notes that the acquisition expands Batanga's footprint when it comes to
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Univision Partner Group Secures IAB Validation

Univision Interactive's Univision Partner Group, a network of 300 Spanish-language publishers covering content in the sports, entertainment, news, and lifestyle categories, has received Interactive Advertising Bureau certification, confirming its compliance with the group's Quality Assurance Guidelines. The guidelines are designed to increase buyer control over the placement and context of advertising, thereby offering agencies and clients alike increased confidence when developing or placing ad buys. Among the
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Comcast Cable To Be Honored With The 2012 Award for Leadership in Hispanic Television

Two leading television industry publications, Broadcasting & Cable andMultichannel News have announced that Comcast Cable will be the first-ever recipient of their new award for Leadership in Hispanic Television.   This recognition will be presented to leading executives of Comcast Cable during the Awards Luncheon at the Tenth Annual Hispanic Television Summit, to be held at the Marriott Marquis Hotel in Times Square of New York City on Wednesday, October 3, 2012.
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Why you should consider adding Pinterest to your marketing bulletin board

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Pinterest is taking the social media community by storm in 2012, growing its membership at a faster rate than any other social network. The rapid growth has made it the third-most-popular social network, behind only Facebook and Twitter. The quick growth has caught many marketers off guard, so let’s take a look at why Pinterest absolutely should be pinned on your marketing board for potential new tactics.
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