Habla Self-Storage? Industry Operators and Vendors Go Bilingual

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By Teri Lanza Over the past several weeks, I've noticed several self-storage companies—some facility operators and some vendors—have launched Spanish versions of their U.S.-based websites. It's not surprising. Spanish speakers represent significant buying power, and self-storage operators want to tap this burgeoning consumer segment. Here are some facts you should know: The Hispanic population of the United States was 50.5 million as of April 1, 2010, making people of Hispanic origin the nation's largest
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CVS/pharmacy’s “Project Health” Bringing Free Health Screenings to Multicultural Communities in 10 Cities

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Throughout the month of August, which is National Immunization Awareness Month, CVS/pharmacy's Project Health ("Proyecto Salud" in Spanish) is offering free health screening events focusing on vaccination reviews, vision acuity, glucose, blood pressure and BMI (Body Mass Index) for individuals in multicultural communities who have difficulty accessing preventive care. Along with these free health screening events, CVS/pharmacy designated Project Health store locations are also holding "Flu Voucher Fridays" each week
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Dominican American National Roundtable Inductee, Actress Isabella Wall on the list of Influential Dominicans in the United States

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Isabella Martinez Wall, Actress, Author, Producer and Philanthropist, born and raised in the Dominican Republic, and credited as an emerging key figure among the young generation of Latinas in the US, has made the official list of the "100 most influential Dominicans in the United States for the past 50 years" published by the Dominican American National Roundtable (DANR) and the Nacional Dominican American Council (NDAC) in Washington, DC.  Wall was recognized for her contributions in television and radio to promote
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PRSA Announces Nominees for 2013 Leadership Positions

The Public Relations Society of America (PRSA) has nominated nine PRSA members for officer and board of directors positions that will become open in January, 2013. Candidates for the officer positions are: Chair-Elect: Joseph E. Cohen, APR, senior vice president, MWW Group, New York; Treasurer: Blake D. Lewis, III, APR, Fellow PRSA, principal and senior consultant, Lewis Public Relations, Dallas; and Secretary: Kathy Barbour, APR, public affairs manager, Mayo Clinic, Jacksonville, Fla. Nominees for the board
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Bud Light Renews Partnership With International Superstar Pitbull


Bud Light today announced it has renewed its partnership with worldwide hit-maker Pitbull. As part of the partnership, Bud Light plans to highlight Pitbull on bilingual print, TV, radio, outdoor, digital and point-of-sale materials. Bud Light will also sponsor Pitbull's new music video "Get It Started" with international superstar Shakira, which is the first single from his upcoming fall album, Global Warming. The music video will exclusively premiere across VEVO, the world's leading all-premium music video and
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Comcast Cable To Be Honored With The 2012 Award for Leadership in Hispanic Television

Two leading television industry publications, Broadcasting & Cable and Multichannel News have announced that Comcast Cable will be the first-ever recipient of their new award for Leadership in Hispanic Television. This recognition will be presented to leading executives of Comcast Cable during the Awards Luncheon at the Tenth Annual Hispanic Television Summit, to be held at the Marriott Marquis Hotel in Times Square of New York City on Wednesday, October 3, 2012. Louis Hillelson, the Group Publisher for the two
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Op-ed: Paying Homage to ‘El Diario,’ the Oldest Spanish-Language Daily in the U.S.

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Written by Angelo Falcon When earlier this year the Argentinian newspaper, La Nación, bought ImpreMedia, the publisher of El Diario-La Prensa, La Opinión and other US-based Spanish-language newspapers, they made assurances, like most buyers initially do, that not much would change. However, recent changes they have announced for their new properties seem to point to the real possibility that El Diario-La Prensa' s days may be numbered. The city's Latino community may have to speak up now if they want to see this
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Hispanic National Bar Association Names Interim Executive Director

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District of Columbia attorney Antonio "Tony" Arocho has been named the interim executive director for the Hispanic National Bar Association (HNBA). Arocho had served as the executive director of the HNBA from 2006 to 2008. He will be based in Washington, D.C. and direct operations for the HNBA. Arocho's experience includes working with many nonprofit organizations as counsel, board member, and part of the management team. He has successfully raised funds for diverse causes from private sources, private foundations,
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Cristina Saralegui to receive Ultimate Latina award at USHCC’s Los Angeles Convention

The United States Hispanic Chamber of Commerce (USHCC) is proud to announce talk show host, author, actor and entrepreneur Cristina Saralegui as the recipient of the 2012 Ultimate Latina Award. Saralegui will accept the award at the Ultimate Latina Luncheon on Monday, September 17th at the USHCC 33rd Annual National Convention in Los Angeles, CA. "We are always eager to honor the work and contributions to society of remarkable Latina entrepreneurs," says USHCC Chairman, Nina Vaca. "As the 2012 Ultimate Latina,
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Pete Cento appointed SW Florida Lead for PR Daily of South Florida Public Relations Network

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The South Florida Public Relations Network (SFPRN) continues to grow from 200 members in 2006 when it was founded to over 1,700 recipients of the PR Daily Digest in July 2012. Pete Cento, an experienced, multilingual PR, Marketing, Social Media & Disaster Preparedness consultant based in Naples, FL, was designated as the west coast chapter co-moderator of the PR Daily Digest in January 2011. Cento has invited PR, Communications, Marketing, Public Affairs & Disaster Preparedness practitioners in Southwest Florida
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Alison Brod PR launches multicultural division; appoints Maria Ramirez multicultural PR accounts supervisor

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New York-based Alison Brod Public Relations has launched a multicultural division that the firm says stems from the rapidly growing interest in culturally relevant communications from a diverse portfolio of its clients. As part of its multicultural PR expansion, the agency has hired Maria J. Ramirez as Supervisor to lead the division for key beauty, lifestyle and fashion clients. With a background in developing and implementing integrated communications programs, Maria has extensive knowledge of the multicultural
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Multicultural Webinar: PR Tactics for Tapping Into the Buying Power of the U.S. Hispanic Market

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Two years ago Hispanics comprised 16% of the U.S. population and represented $1 trillion in purchasing power. The buying power of this growing, social media-savvy population is projected to hit $1.5 trillion sometime this year. At this forward-looking PR News Webinar, you’ll learn how to use your communications skills to build authentic, trusted connections with this powerful, important audience. At this Webinar, our expert panel will discuss: An overview of the Latino market and trends for the coming
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