Lucia Matthews Nominated for San Diego Business Journal’s 2012 Marketing Professionals of the Year Awards






Lucia Matthews, CEO of DIÁLOGO, San Diego’s largest social marketing agency, has been chosen by the San Diego Business Journal as a nominee finalist for the 2012 Marketing Professionals of the Year Awards. The award recognizes, promotes and honors excellence, professionalism and outstanding achievement in marketing. The reception and awards ceremony to honor the winners, finalists and guests will take place on Thursday, June 26 at Paradise Point.

DIÁLOGO CEO Lucia Matthews was chosen based on her excellence, professionalism and outstanding achievement in marketing. “I am honored to be selected by the San Diego Business Journal for our excellence in marketing,” said Lucia Matthews. My team and I look forward to attending the award ceremony.”

Nominees reside within San Diego County and were selected by an independent panel of judges. For more information about the 2012 Marketing Professionals of the Year Awards, visit

Newly Released Survey Shows 3 in 4 Americans would back a balanced US Immigration Solution

As the country reacts to an executive decision on immigration and a Supreme Court decision on the same issue, a newly released Knights of Columbus-Marist Poll finds that many American people would back a long-term immigration solution that allowed undocumented immigrants to remain in the United States, as long as certain conditions were met.

The survey finds that nearly three-quarters of Americans (74 percent) would allow undocumented immigrants to remain in the United States provided they paid a fine, learned English and had a job that paid taxes. A full 8 in 10 Americans also believe that laws can both protect the country’s borders while respecting immigrants as well.

“There is a consensus among the American people on the issue of immigration,” said Supreme Knight Carl Anderson. “The common sense of the American people shows that there is a real, viable, long-term solution to this problem that would transcend partisanship, have the support of the American people, and actually resolve this issue. This survey has potential to recast our national debate if this non-partisan solution is embraced.”

The poll also finds that most Americans have a generally positive view of immigrants. 83 percent of Americans say most immigrants are average people who come to the United States to seek a better life for themselves and their families. Fewer than 2 in 10 (17 percent) believe immigrants immigrate for “easy money” or to pursue a life of crime. Americans also think immigrants have strong family values (80 percent) and work just as hard as Americans (79 percent), but worry that immigrants may strain the healthcare system (76 percent), place a burden on public schools (66 percent) or be discriminated against (63 percent).

The poll results are available here.

‘GOT MILK?’ Partners with Taekwondo World Champion Steven Lopez

“Arranca Con Energía” summer program includes breakfast events at local YMCA clubs and a summer-long promotion with daily giveaways on

This summer, the Hispanic Milk Mustache ‘got milk?’ campaign will be partnering with world class athlete, Steven Lopez, to launch the “Arranca Con Energía” program at YMCA summer camps across the country. The program is designed to remind Hispanic families about the importance of starting mornings with a nutritious breakfast , and will also provide nearly 1,000 camp goers with a healthy breakfast that includes milk. In addition to the events, ‘got milk?’ will be hosting daily promotions on, where three daily winners will take home summer items to help their families have a fun and active summer and a lucky grand prize winner will win an all expense-paid trip to the Cayman Islands for an ultimate summer adventure.

“I am thrilled and honored to be a part of the ‘got milk?’ campaign. As an athlete, I have benefited from eating the right foods and nourishing my body with the nutrients it needs to perform at its best,” said Lopez. He added, “To be able to share my experience with future generation of athletes, especially Hispanic athletes, is a great honor for me.”

The Hispanic Milk Mustache ‘got milk?’ campaign will also award $15,000 to cover the cost of summer camp sessions for Hispanic families at these participating YMCA affiliate clubs – North Pointe YMCA Family Center in Miami, Langham Creek Family YMCA in Houston and the West Side Y/Grosvenor Neighborhood House in New York City.

For more information on “Arranca Con Energía,” please go to or

PRSA Miami seeks nominations for the 2012 Royal Palm Award

The Royal Palm Award recognizes a member of the community (not necessarily a public relations professional) who embodies and demonstrates key values of the public relations profession. The nominee should meet the following pre-established criteria for the award:

  • Maintains a high standard of ethics and social responsibility
  • Positively affects attitudes, beliefs, and behavior for the common good
  • Respects the nature of public opinion while accomplishing set goals
  • Makes a significant political, economic or social impact on the community
  • Positively influences policy decisions, courses of action and communications
  • Establishes sound relationships with various publics to gain consensus

The award will be presented at the PRSA Miami Endowment/Awards Luncheon on Friday, October 5, 2012.

To make a nomination, please complete this form and submit by Friday, June 29.

Recording Academy® And Univision Announce New Six-Year Agreement For The Latin Grammy Awards®

The Latin Recording Academy® and Univision announced today a new six-year deal that will keep the annual Latin GRAMMY Awards® telecast on Univision through 2018. Univision has been the home of the Latin GRAMMY®s since 2005. This year’s XIII Annual Latin GRAMMY Awards will take place live on Thursday, Nov. 15, 2012, at the Mandalay Bay Events Center in Las Vegas.

“We are very pleased to continue our longstanding partnership with our friends at Univision,” said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy.

In addition to the annual awards telecast, the six-year agreement also includes the development of new Latin GRAMMY specials, details of which will be announced in the future.


Tr3s: MTV, Música y Más has received a creative nomination from the Imagen Awards for its 2011 brand campaign, Coolturistas, in honor of the 25th Anniversary of Hispanic Heritage Month. The 27th annual Imagen Awards recognize and reward positive portrayals of Latinos in all forms of media, as well as encourage and recognize the achievements of Latinos in the entertainment and communications industries. This is network’s third nomination following multiple wins in the Best Reality Series category for its culturally-relevant “Quiero Mi” franchise.

The campaign recognized Latino influencers in the US who are making waves in fashion, music, art and food. In honor of the 25th anniversary of Hispanic Heritage month, Tr3s selected a group of inspiring Latinos who thread Hispanic influences into the fabric of American culture. The list included music genius Fernando Garibay, Arizona’s immigration movement artistErnesto Yerena, innovative sibling-designers PAVON, Afro-Mexican fashion designer Zoe Damacela, Post-Modern Cartoon Expressionist LEBO & the Food Network’s Mexican chef Marcela Valladolid. The nominated campaign revealed their journey to success through a series of on-air profiles that debuted never-before-seen footage, photography and exclusive interviews.

LATV Networks Receives Three Imagen Award Nominations

LATV Networks, the first national bi-cultural entertainment network, announces a total of three nominations for The Imagen Awards.
The Imagen Foundation announced the nominees for the 27th Annual Imagen Awards, honoring positive portrayals of Latinos and Latino cultures in entertainment.

The three LATV Networks productions are:

Vive Tu Musica, nominated for Best Reality Series. Vive Tu Musica is LATV’s first original reality show, where viewers follow music bands from across the country as they vie for their big break in the ultimate battle of the bands.
American Latino TV, nominated for Best Informational Show. American Latino TV is a weekly, half-hour show that celebrates American Latino Pride and sets the standard for culturally relevant television for young, U.S. born Latinos in the United States.
LatiNation, nominated for Best Informational Show. LatiNation is a weekly magazine show that takes an entertaining look at the impact of Latino culture in the U.S. through the eyes of extra-ordinary artists, entertainers, and athletes.
“American Latino” and “LatiNation,” are broadcast on general market stations in over 100 cities nationwide.

“It is an honor to be nominated, not once but three times for programs that pushed the envelope both in English and in Spanish,” commented Luca Bentivoglio, LATV’s COO and Head of Programming. “The nominations are a reflection of all the hard work and creativity LATV’s team has put into these unique and dynamic programs.”

ELWIRI Mobile App Launches Download Campaign to Help Feed Orphan Children in Mexico [VIDEO]

Elwiri, the first lifestyle mobile application for the Hispanic community, has launched a new download campaign initiative with the goal of feeding children in need. For every download of their application during the month of July, Elwiri will feed a child for a day through the Casa Hogar network of orphanages in Northern Mexico.

In addition, the Elwiri team will be tracking the downloads publicly on their Facebook page and in the application itself. The app is free and can be found in the App Store and Google Play marketplace. Once the app has been downloaded, participants are able to watch a one-minute video explaining the initiative, and can share the link of the video with their family and friends using email, Facebook and Twitter.

You can support Elwiri’s campaign by downloading Elwiri’s free app, and sharing the video below with family and friends.

You may download the app by pressing these links on your phone: 


McDONALD’S®, Latinos in College and LULAC National Educational Service Centers Invite Students and Parents to Join Live Webinar “LATINOS RUMBO AL COLLEGE”

First episode of the free bilingual series launches on June 29th
Latinos Rumbo al College is a free webinar series developed in conjunction with non-profit organizations Latinos in College (LIC) and LULAC National Education Service Centers (LNESC) to help make the college process simple and attainable for Hispanic students and their parents.
The first of the bilingual webinars, titled “On the Track to College” will broadcast live from the LULAC National Convention in Orlando, Fla., on Friday, June 29, 2012 at 10:30 a.m. EDT. To register for the free webinar, students and parents can visit the website
Webinar guest speakers include:
-  Mariela Dabbah, award winning-author, and expert on education and career issues
-    Luis Duran,$100,000 RMHC®/HACER® National Scholarship recipient, son of Salvadoran immigrants who just finished his junior year at Arizona State University where he is studying to become an architect.
The Latinos Rumbo al College series will continue in the fall with the following bilingual webinars:
-           “Acing Scholarship Applications”– Wednesday, September 5th
-          “Finding Mentors and Building a Support System”– Wednesday, October 3rd
-          “Mastering the College Application Process” – Wednesday, November 7th

NAHP Disappointed in Supreme Court Decision on Arizona SB 1070, Remains Hopeful

Washington, DC – The Supreme Court of the United States today struck down 3 of 4 major provisions of the Arizona SB 1070 law that criminalized immigrants. Unfortunately, one major provision was upheld requiring police to check the immigration status of anyone stopped, detained or arrested. Of most concern with the mixed ruling is the potential for abuse of American citizens and immigrants through racial profiling. Questions remain regarding the definition of will constitute reasonable suspicion and how law enforcement officials in Arizona will react.

Of the provisions struck down were, Section 3 that made it a misdemeanor for undocumented immigrants to be in Arizona; Section 5c that made it a misdemeanor for undocumented immigrants to obtain employment in Arizona; and Section 6 that allowed police officers to arrest an individual if they have probable cause to believe the person is an undocumented immigrant.

NAHP President, Zeke Montes said, “The goal was to give reliefto hard working immigrants and rightful citizens who live in fear of being criminalized in Arizona and today’s Supreme Court decision stops short of that.” He continued, “Having three of four provisions struck down is no small victory, but we clearly have more work to do and one thing is for certain: the national Hispanic community will be watching to see how Arizona law enforcement administers this law moving forward.”

Iconic Miami Restaurant VERSAILLES and REPÚBLICA Recognized with Silver Anvil Award of Excellence

Versailles Restaurant and República, announced today that they have been awarded a PRSA Silver Anvil Award of Excellence presented by the Public Relations Society of America. The campaign, “Celebrando 40 Years of True Miami Sabor y Cultura,” celebrated the legendary restaurant’s 40th anniversary. The award was bestowed at a ceremony held in New York City on June 7.

República executed a bilingual 360-campaign that tapped each of the agency’s myriad of disciplines including advertising, public relations and social media. The effort involved a daylong block party where the entire South Florida community was invited to enjoy menu items priced at original 1971 prices. The event also served as the perfect occasion to unveil renderings of Versailles’ upcoming renovations. The campaign also launched the restaurant’s new web portal and social media efforts.

For 40 years, Versailles has been a landmark in the Miami community, and its flagship location in the heart of Little Havana has become Miami’s unofficial town center and one of the most popular tourist attractions in the city. The restaurant is famous not only for its Cuban food, but also for the important clientele that visits while in the area from U.S. Presidents Ronald Reagan, George H.W. Bush, Bill Clinton and George W. Bush to major celebrities and movie stars, the famous have always made Versailles a must-stop in Miami.

“We are proud to share this prestigious award with our agency, República, as they executed the vision we had for this special milestone and brought to life in a very special way,” said Nicole Valls, vice president of Valls Group. “It’s humbling for our family to witness what started as a small restaurant, gain global praise and a solid reputation as “The World’s Most Famous Cuban Restaurant.™”

“At República, we have set a high standard for delivering world-class campaigns that drive results for our clients every day,” said Luis Casamayor, president and chief creative officer. “Versailles is truly one-of-a-kind and we are thrilled to be the agency of record for this iconic Miami brand; not too many restaurants could generate over 300 million media impressions for an anniversary celebration.”

The Silver Anvil Awards, considered the Oscars® of the public relations industry, are given annually to organizations and agencies that address an issue of contemporary relevance not only with professionalism but also with skill, creativity, and resourcefulness. Winners are judged on four essential criteria — research, planning, execution and evaluation. This year, PRSA selected 143 finalists from more than 900 entries.

Alma Guajardo Crossley Named a “Latina Trailblazer” by Latino Justice

Alma Guajardo Crossley, Director for Diversity Initiatives at General Motors, was among an elite group of Hispanic women that were recognized yesterday for their demonstrated leadership and work to forge a new professional path for Latinas nationwide. Latino Justice PRLDEF, long known by its former name the Puerto Rican Legal Defense and Education Fund, recognized five exceptional Latina women during the 2012 Annual Latina Trailblazer Breakfast.

“This recognition reflects the support I’ve received from General Motors as I follow my passion of making a difference and acting as a catalyst to help generate opportunities for the Hispanic community, and for Latinas in particular,” said GuajardoCrossley. “My accomplishments are part of General Motors commitment to Latinos and their families.”

Guajardo Crossley was pleased to share this recognition with the other 2012 Latina Trailblazer Award honorees: Sara Elena Rios, President, Ruth Mott Foundation; Margarita Rosa,Executive Director, Grand Street Settlement House; Sonia Manzano, Emmy-Award Winning Actor, Sesame Street; Magda Jimenez Train, Partner, Boies, Schiller& Flexner.