Help Promote Talent and Diversity

mosaic awards

Promoting the value of effective multicultural marketing, the benefits of a diverse workforce and partnering with diverse suppliers is the cornerstone of the American Advertising Federation’s Mosaic Awards and District Two’s Diversity Achievement Awards. This joint program allows AAF and District Two to share with the advertising industry the tangible results achieved by those industry corporations, which have incorporated inclusivity into their strategic plan. The 2012 Diversity Achievement and Mosaic Awards
Read more

Survey Shows Hispanic Consumers Satisfied with and Value Their Cell Phone Service

MYWIRELESS.ORG LOGO

A bipartisan national survey of Hispanic wireless users in the U.S. shows respondents are extremely satisfied with their wireless service, support legislation that would help protect them from paying new multiple or discriminatory taxes on their cell phone bill, are skeptical of government regulation, and widely believe that they get a high level of value out of their cell phone service. Specifically, the survey shows that 92% of Hispanics are satisfied with their wireless service. When asked about the taxes and fees
Read more

impreMedia Launches New Site Covering The Mexican Presidential Election

impremedia

impreMedia has launched México acá (impremedia.mexico-aca.com), a unique web portal dedicated to providing original content and non-partisan analysis of politics and culture in Mexico, focusing on coverage of the presidential election on July 1st, 2012. Content will feature news features, political analysis, opinion/editorials, and original video produced by journalists across the impreMedia network of publications in U.S. cities with a high concentration of Mexicans and Mexican-Americans, including Los Angeles,
Read more

DIÁLOGO Signs Warner Music Latina, Banamex USA and Atel USA

dialogo

DIÁLOGO has added Warner Music Latina, Banamex USA and Atel USA to its roster of clients during the month of May.  In the last two years, the Hispanic public relations, social marketing and research agency has added 19 new employees and 22 clients to its roster and been the recipient of multiple awards, including “2011 PR Service Provider the Year” by United Latino Business Coalition.
Read more

Salazar to Highlight Cultural & Historic Tourism in San Antonio

250px-SA_Montage_Nima

Will speak at US/ICOMOS Symposium; Visit San Antonio Missions ­ Today and tomorrow, Secretary of the Interior Ken  Salazar will visit San Antonio to highlight the advancement of the San  Antonio Franciscan Missions toward nomination to the UNESCO World Heritage List. During his visit, Secretary Salazar will discuss the  importance of preserving the city's iconic cultural and historic sites  to grow domestic and international travel and tourism and create jobs, part of part of Interior's ongoing efforts to
Read more

Business Wire hosting free webinar ‘How the Hispanic Media Will be Covering the National Elections’ June 20

Screen Shot 2012-05-30 at 9.57.36 PM

Business Wire will be hosting a free webinar  'How the Hispanic Media Will be Covering the National Elections' June 20 at 1 p.m. ET. The webinar will feature:
Read more

Google Surveys are Here: Implications for Multicultural Research

google surveys

Google is my favorite tech company these days. It has created and continues to create solutions that are quite outstanding. That brings freedom of research and expression to the world, literally. Recently the company launched Google Surveys. That allows users to: Create a survey online, including graphics Respondents answer questions to get free access to content online, one or two questions at the time, only The content publishers get paid for allowing their viewers to answer questions The survey creator
Read more

A Conversation About Identity

identity report

Editors Note: Read the entire article, including the commentaries, at Pew Hispanic. The Pew Hispanic Center recently published “When Labels Don’t Fit: Hispanics and Their Views of Identity.” The report was based on a new nationwide survey that found most Hispanics don’t embrace the term “Hispanic.” And even fewer prefer the term “Latino.” In the days following the release, hundreds of people offered their observations on social media, and scores of newspapers and websites published articles,
Read more

THE FORGOTTEN CLASS, a New Documentary on Immigration, Enters Final Stages of Production

As the United States and Mexico each hold Presidential elections this year, immigration remains a pivotal topic in both countries.  A new feature length documentary film, THE FORGOTTEN CLASS, from filmmaker Christian Rodriguez, prepares to explore in depth the topic of immigration. With original footage that dates back to May Day 2006, THE FORGOTTEN CLASS promises to be one of the most comprehensive investigative documentaries about immigration policy.  The film, which looks at the issue from both sides of the
Read more

California Milk Advisory Board Finds Nearly Half of Consumers Choose Mexican Cuisine When Cooking at Home

In a recent survey conducted by the California Milk Advisory Board (CMAB), nearly half of the consumers surveyed (48 percent) said they cook Mexican food at home and it’s predicted that the Mexican/Hispanic food segment will continue to grow moderately (2 percent annually) through 2016. (Mintel, 2010). Grocery stores are reflecting this trend.  Consumers now have so many choices of authentic ingredients to choose from when planning their meals.  With cheese and dairy products playing such an integral part of
Read more

Announcing the Niche Mommy Conference

Veteran mom blogger, attorney, and founder of  Blogalicious Weekend, Nadia Jones known as “Justice Jonesie” by her social media friends, launches The Niche Mommy, a new and unique network and social media conference targeting diverse and multicultural moms.  The network and conference is for the social media maven that embraces diversity and multiculturalism in the unique backgrounds, voices, and perspectives of all moms, regardless of color.   Through the Niche Mommy Network, brands will partner with a select
Read more

Latino Celebrity Marketing: Does Digital Make a Difference?

Jenny from the block tops most lists. Photo source: Wikipedia

A recent blog post in Forbes might help marketers grasp one of the most enduring principles of digital and technology: while some things never change, what changes around the edges is what's most interesting. The blog post, "The World's Most Powerful Latino Celebrities," has a catchy but somewhat misleading headline: it's a look at the emerging power of Latino celebrities, but the list (at the end of the article) is no more than a list of the eight Latino celebrities who appear in the recent Forbes Celebrity 100
Read more