Promoting the value of effective multicultural marketing, the benefits of a diverse workforce and partnering with diverse suppliers is the cornerstone of the American Advertising Federation’s Mosaic Awards and District Two’s Diversity Achievement Awards.
This joint program allows AAF and District Two to share with the advertising industry the tangible results achieved by those industry corporations, which have incorporated inclusivity into their strategic plan.
The 2012 Diversity Achievement and Mosaic Awards & Forum will be held on Tuesday, October 2, 2012, at The Hilton Hotel in New York City. The luncheon, held during Advertising Week, is part of AAF’s programming designed to make the industry more inclusive.
Your support of AAF’s multicultural initiatives enables programs such as the Most Promising Minority Students, Mosaic Career Fairs, Mosaic Alumni and Friends Association and Mosaic Modules to provide the industry with diverse talent, business opportunities and valuable knowledge.
Survey Shows Hispanic Consumers Satisfied with and Value Their Cell Phone Service
A bipartisan national survey of Hispanic wireless users in the U.S. shows respondents are extremely satisfied with their wireless service, support legislation that would help protect them from paying new multiple or discriminatory taxes on their cell phone bill, are skeptical of government regulation, and widely believe that they get a high level of value out of their cell phone service.
Specifically, the survey shows that 92% of Hispanics are satisfied with their wireless service. When asked about the taxes and fees they pay for their monthly service, 85% support a five-year freeze on new wireless taxes and fees, which would prohibit states and municipalities from raising taxes and fees on wireless service as compared to the 80% of those supporting the legislation according to the MyWireless.org Annual Consumer Survey of the general population. When asked how much they think they pay in cell phone taxes and fees on their monthly bill, more than one quarter of respondents did not know. Of those who estimated what they believed to be their monthly tax and fee burden, the average respondent thinks they pay 9.8% or less, when in reality the national average is nearly 17% of their monthly bill. Eighty-eight percent think the tax rate on monthly cell service should be lower or the same as the taxes they pay on general goods and services, which on average is approximately 7%.
When asked about new government regulations on cell phone service, 69% say they believe it would make their service more expensive or make no difference and 55% say new regulation would make their service worse or no different. The survey also shows that considering the price they pay for cell phone service and the benefits it provides, 73% consider the value of their cell phone service to be excellent or good.
Sixty-two percent say they purchase digital downloads such as ringtones, music, video games, books, software or apps to your cell phone or other wireless devices and 50% support federal guidelines to establish one fair and consistent set of taxes to apply to purchases of online digital downloads and 23% were unsure of the best approach.
“As the Hispanic community becomes even more prominent in the American landscape, their feelings about keeping wireless service affordable and accessible is also increasingly more important to recognize,” said Amy McLean, Manager of Advocacy for MyWireless.org “It’s great to see satisfaction and value of cell phone service are rated highly among Hispanics, and even though a large percentage is opposed to excessive wireless taxes and fees, we also need to do more to raise awareness of the amount of money they’re currently handing over to the government each month on their cell phone bills.”
Other findings of note from the survey include:
Besides voice calls, respondents use their phone most for texting (42%) and Internet access (22%).
If they had to choose between a wireless phone, home phone, broadband Internet or cable/satellite TV as the most important service to have, 44% say wireless, 9% say home phone, 34% say broadband Internet and 11% say cable/satellite TV.
When asked if they would give up their landline for a cell phone, 45% say they would and 22% say they already have.
McLaughlin & Associates partnered with Penn Schoen Berland to develop and conduct bipartisan national online surveys among 400 adult Hispanics, who are wireless phone users and likely voters. The surveys were conducted between April 2nd and April 10th, 2012. Interview selection was at random within predetermined geographic units. These units were structured to statistically correlate with actual census data of Hispanic populations. The survey was bilingual and respondents were given a choice to take the survey in English and Spanish. The accuracy of the sample is within +/-4.9% at a 95% confidence interval. The survey results in this summary have been rounded and the wording for each question is verbatim from the questionnaire.
MyWireless.org® is a nonpartisan non-profit national advocacy organization, made up of wireless consumers, businesses and community leaders from around the country, supporting reasonable pro-consumer and pro-taxpayer wireless policies.
impreMedia Launches New Site Covering The Mexican Presidential Election
impreMedia has launched México acá (impremedia.mexico-aca.com), a unique web portal dedicated to providing original content and non-partisan analysis of politics and culture in Mexico, focusing on coverage of the presidential election on July 1st, 2012.
Content will feature news features, political analysis, opinion/editorials, and original video produced by journalists across the impreMedia network of publications in U.S. cities with a high concentration of Mexicans and Mexican-Americans, including Los Angeles, Chicago, Houston, New York and San Francisco. Special reports will also be filed by impreMedia correspondents in Mexico and Washington DC.
“Our goal is for this new site to become a reference for Mexicans here in the United States,” said Hilda Garcia, VP of Multiplatform News and Information for impreMedia. “We want to help address the problems and challenges and give people the opportunity to learn more and increase their understanding of and participation in culture and politics in Mexico.”
México acá is expected to help readers educate themselves on the political and democratic processes in Mexico, and combat stereotypes and clichés about Mexicans in the United States. Among key pieces will be biographical interviews and profiles of presidential candidates, interactive information and graphics about how Mexicans registered to vote can send their ballots by mail, data on the various election issues, and user participation via video interviews, surveys, and ways to share content on social networks.
“This initiative combines high-quality journalism with the voices and data direct from Mexicans in the U.S.,” said María Antonieta Mejía, Editor of El Mensajero. “It’s a critical perspective on the relationship between Mexicans in U.S. institutions and society and that of their country of origin, Mexico.”
“Our new website is devoted to portray and to analyze how the Mexicans and Mexican-Americans in the U.S. are seeing the Mexican presidential election process, and how the Mexican politicians are seeing the Mexicans communities this side of the border. We want to provide this very important but neglected point of view to better serve our audiences,” said Jesús Del Toro, Editor of Rumbo and La Raza.
According to Census 2010, the United States has more than 11.5 million people born in Mexico and the total U.S. population of Mexican and Mexican-Americans is more than 32 million. While the number of Mexicans registered to vote in presidential elections in Mexico in 2012 is very small, only slightly more than 50,000 people, interest and concern by Mexicans in the United States about events at home is high, with a large number of the 11.5 million people born in Mexico living in the United States having an interest in political, social, economic, cultural and sporting Mexico.
DIÁLOGO Signs Warner Music Latina, Banamex USA and Atel USA
DIÁLOGO has added Warner Music Latina, Banamex USA and Atel USA to its roster of clients during the month of May. In the last two years, the Hispanic public relations, social marketing and research agency has added 19 new employees and 22 clients to its roster and been the recipient of multiple awards, including “2011 PR Service Provider the Year” by United Latino Business Coalition.
Salazar to Highlight Cultural & Historic Tourism in San Antonio
Will speak at US/ICOMOS Symposium; Visit San Antonio Missions
Today and tomorrow, Secretary of the Interior Ken Salazar will visit San Antonio to highlight the advancement of the San Antonio Franciscan Missions toward nomination to the UNESCO World Heritage List. During his visit, Secretary Salazar will discuss the importance of preserving the city’s iconic cultural and historic sites to grow domestic and international travel and tourism and create jobs, part of part of Interior’s ongoing efforts to capture and tell a more inclusive story of American history.
On Thursday, May 31, Secretary Salazar will deliver remarks to the 15th annual international symposium of the U.S. National Committee for ICOMOS (International Council on Monuments and Sites), celebrating the 40th anniversary of the World Heritage Convention.
On Friday, June 1, Secretary Salazar will hold a press conference at Mission Concepción to discuss the San Antonio Franciscan Missions and the progress underway toward nomination to the UNESCO (United Nations Educational, Scientific and Cultural Organization) World Heritage List.
Under the Convention, the Secretary of the Interior is charged with identifying and nominating worthy U.S. sites that display superlative cultural and/or natural attributes for designation. The San Antonio Franciscan Missions, currently on the Tentative List of Potential Future Nominations, includes four missions (San Antonio Missions National Historical Park) and the Alamo (Mission San Antonio de Valero).
The visit is part of President Obama¹s America¹s Great Outdoors initiative to establish a conservation ethic for the 21st Century and to reconnect Americans to our nation¹s natural, cultural, and historic heritage. The Obama administration is committed to recognizing and preserving important chapters in the nation¹s story that have not yet been fully told, such as the contributions of Latinos to the building of America.
The visit also builds on the Obama administration¹s recently-announced National Tourism and Travel Strategy, which delivered on President Obama’s call in January for a national strategy to promote domestic and international travel opportunities throughout the United States.
THURSDAY: ICOMOS OPENING NIGHT DINNER
WHO: Ken Salazar, Secretary of the Interior
WHAT: Remarks to the U.S. National Committee for ICOMOS
WHEN: Thursday, May 31, 2012 @ 7:30 p.m. CDT
WHERE: Mission San Jose – 1601 San Jose Drive – San Antonio, TX 78214
MEDIA: Credentialed members of the media are invited to attend. Please RSVP to Eric Foultz at (210) 325-1025 or firstname.lastname@example.org.
FRIDAY: PRESS CONFERENCE
WHO: Ken Salazar, Secretary of the Interior; Henry Muñoz, Board Member, National Park Foundation; Rachel Jacobson, DOI Acting Assistant Secretary for Fish and Wildlife and Parks; John Lujan, Superintendent, San Antonio Missions National Historical Park
WHAT: Press Conference
WHEN: Friday, June 1, 2012 @ 10 a.m. CDT
WHERE: Mission Concepción – 807 Mission Road – San Antonio, TX 78210
MEDIA: Credentialed members of the media are invited to attend.
Please RSVP to Al Remley at (210) 304-0431 or email@example.com
Business Wire hosting free webinar ‘How the Hispanic Media Will be Covering the National Elections’ June 20
Business Wire will be hosting a free webinar ‘How the Hispanic Media Will be Covering the National Elections’ June 20 at 1 p.m. ET.
Google Surveys are Here: Implications for Multicultural Research
Google is my favorite tech company these days. It has created and continues to create solutions that are quite outstanding. That brings freedom of research and expression to the world, literally.
Recently the company launched Google Surveys. That allows users to:
Create a survey online, including graphics
Respondents answer questions to get free access to content online, one or two questions at the time, only
The content publishers get paid for allowing their viewers to answer questions
The survey creator finally gets the data tabulated and graphically displayed, and the data is updated continuously as more people answer
The system of Google Surveys is still being developed and eventually it will become a killer app, I think. Right now the survey creator or researcher pays 10 cents per response, or 50 cents per response if the responses are from specific targets. So, if you ask 50 questions from 500 Hispanics it costs you $2,500. Not that bad although not that inexpensive either compared with companies like Research Now that can do similar work via River methodology at very competitive prices depending on the specifics of the project and include many more questions in one survey. There are several issues that Google Surveys needs to address before their platform is really useful for multicultural research.
In the days following the release, hundreds of people offered their observations on social media, and scores of newspapers and websites published articles, commentaries and editorials. Some of our readers emailed us with their own opinions and stories.
It’s a fascinating topic, and we’d like to continue the conversation. So we invited journalists, scholars and civic leaders to share their views. Each day for the next two weeks, we will publish one of these commentaries here. We also invite you to join the discussion. Share your thoughts, views and personal stories about your own identity on our Pew Hispanic Center Facebook page.
THE FORGOTTEN CLASS, a New Documentary on Immigration, Enters Final Stages of Production
As the United States and Mexico each hold Presidential elections this year, immigration remains a pivotal topic in both countries. A new feature length documentary film, THE FORGOTTEN CLASS, from filmmaker Christian Rodriguez, prepares to explore in depth the topic of immigration.
With original footage that dates back to May Day 2006, THE FORGOTTEN CLASS promises to be one of the most comprehensive investigative documentaries about immigration policy. The film, which looks at the issue from both sides of the border, is now entering its final stages of production.
In order to finance completion of this important film, Rodriguez will be launching a fund raising campaign through Indiegogo in early June 2012. Indiegogo’s unique approach is similar to a PBS fund drive. The public can donate whatever amount they’d like and in return receive incentives. In the case of THE FORGOTTEN CLASS, these range from DVD’s of the completed film to tours of the shooting locations along the border with personalities featured in the film. In order to gain any of the funds requested in this campaign, Indiegogo requires that at least the entire requested amount of $25,000 be donated by the deadline or a larger percentage of the funds will be taken by Indiegogo, instead of going into the production.
The struggle for Comprehensive Immigration Reform is the Civil Rights issue of the 21st century. At a time of increasing debate about immigration from Mexico, THE FORGOTTEN CLASS explores the roots of the issue, its current state, and where it is headed. This documentary chronicles what is happening during this transitional period in our history. By adding archival footage, congressional testimonies, newsreels, and conversations with immigration policy experts, THE FORGOTTEN CLASS explores the reality of being an immigrant in a new land when the act of being an immigrant itself is at the center of a contentious national debate. This is a documentary about the struggle of trying to be an American in the 21st century.
“I am producing this documentary for many reasons,” says Rodriguez. “The most compelling of them is that I believe the United States of America is the greatest country in the world. However, the treatment of the undocumented immigrant community at this point in our history is not what I consider to be an example of greatness. Information is being manipulated to push political agendas. I understand that I, alone, am unable to change certain things, but THE FORGOTTEN CLASS can make a difference, standing as a document of how things are and how they can be changed for the better. ”
To participate in the Indiegogo campaign for THE FORGOTTEN CLASS, visit:
California Milk Advisory Board Finds Nearly Half of Consumers Choose Mexican Cuisine When Cooking at Home
In a recent survey conducted by the California Milk Advisory Board (CMAB), nearly half of the consumers surveyed (48 percent) said they cook Mexican food at home and it’s predicted that the Mexican/Hispanic food segment will continue to grow moderately (2 percent annually) through 2016. (Mintel, 2010).
Grocery stores are reflecting this trend. Consumers now have so many choices of authentic ingredients to choose from when planning their meals. With cheese and dairy products playing such an integral part of Latin cuisine, from fresh crema and drinkable yogurt to fresh cheeses, melting cheeses and aged cheeses, the choices in the dairy aisle are abundant with authentic products but it can be confusing for the non-Latina consumer which product to use. A smart choice is to look to the leader — California is not only the number one dairy state but also the country’s leading producer of Hispanic-style cheeses and dairy products. There are over two dozen types of Hispanic-style cheeses that carry the Real California Cheese seal, certifying they are natural cheeses made in California exclusively from California milk.
“Dairy is very important in the Latin culture because it not only offers flavor and authenticity but also serves as an affordable source of protein,” says Latina food blogger, Nicole Marie Presley of PresleysPantry.com. “With the availability of authentic Hispanic-style dairy products in almost every grocery store, it’s so easy to meld Latin and American cultures to create delicious results.”
To help with the confusion on which cheese to choose, the CMAB has assembled recipes, usage tips, trends and experts to illustrate the versatility and delicious flavor of Hispanic-style dairy products for both Latin-influenced and American dishes. When using Hispanic-style dairy products keep these tips in mind:
Fresh cheeses, like Queso Blanco, Queso Fresco and Panela, soften when heated but don’t melt, so you can use them to make dishes like chiles rellenos with a soft, creamy filling that won’t run out onto the plate.
Melting cheeses, like Queso Quesadilla, Oaxaca and Asadero, are creamy and mild, excellent for eating as a snack. They’re the preferred cheeses for quesadillas, queso fundido and tacos, but they’re also great for topping burgers and pizza.
Hard cheeses like Cotija can be crumbled or grated for a garnish, or mixed into a casserole or sauce for added flavor.
Crema (also called Crema Mexicana) is very versatile and can be used as a sauce, a base for sweet or savory flavors or drizzled on top of spicy ingredients to cut the heat.
From non-traditional uses such as pizzas and lasagnas to more typical dishes like zesty enchiladas and tacos, Real California Hispanic-style cheeses and dairy products lend rich, creamy flavor and authenticity to Latin influenced dishes.
Viva Hispanic-style dairy!
Announcing the Niche Mommy Conference
Veteran mom blogger, attorney, and founder of Blogalicious Weekend, Nadia Jones known as “Justice Jonesie” by her social media friends, launches The Niche Mommy, a new and unique network and social media conference targeting diverse and multicultural moms. The network and conference is for the social media maven that embraces diversity and multiculturalism in the unique backgrounds, voices, and perspectives of all moms, regardless of color. Through the Niche Mommy Network, brands will partner with a select group of diverse and multicultural mom bloggers that continue to be a consumer driving force. ”The launch of [this new] network will bring together the social, savvy, and influential mom blogger with each other and with brands that want to connect with her online and offline,” said Niche Mommy founder, Nadia Jones.
The Niche Mommy Network & Conference launches at an opportune time. As recent as December of 2011, Forbes.com reported that “[m]ommy bloggers are successfully leveraging social media to collaborate and communicate about the products they use, what’s happening within their families and what they’re interested in.” The Niche Mommy Network’s mission is exactly that, connecting the diverse and multicultural mom blogger to each other and with the products and brands they love.
The inaugural Niche Mommy Conference will be held August 24-26, 2012, and will take place in New Orleans, Louisiana. With its eclectic and diverse history and culture, “NOLA” serves as the right backdrop for the inaugural conference. ”NOLA is fun, authentic, and the perfect city to host the Niche Mommy Conference. We look forward to offering a conference agenda that allows the attendees to experience what NOLA has to offer,” said Greta Dupuy, Vice President of Marketing & Branding.
Although final date and hotel location is close to completion, Jones wanted to provide moms with enough time to fit the Niche Mommy conference on their conference calendar. As a working mom to three children herself, Jones understands that choosing the right conference to attend is an important decision that the mom blogger likes to make early. She hopes that moms will make the Niche Mommy one of their select conferences in the 2012 conference year.
Latino Celebrity Marketing: Does Digital Make a Difference?
Jenny from the block tops most lists. Photo source: Wikipedia
A recent blog post in Forbes might help marketers grasp one of the most enduring principles of digital and technology: while some things never change, what changes around the edges is what’s most interesting.
The blog post, “The World’s Most Powerful Latino Celebrities,” has a catchy but somewhat misleading headline: it’s a look at the emerging power of Latino celebrities, but the list (at the end of the article) is no more than a list of the eight Latino celebrities who appear in the recent Forbes Celebrity 100 List. Nothing against Forbes (I am a regular contributor), but a list from a list should force you to ask questions (e.g., can you really take the eight out of context?). And while the list is not your typical Forbes list (as they explain, it’s not just about money, but also about fame), it still strikes me as antiquated in the new world of digital, where marketers have grown to tolerate a bit more complexity. And nothing against the blog post, or the headline. The author, Anderson Antunes, does a great job making the case for Latino celebrity marketing, qualifying the opportunity with facts and figures (market size, demographic patterns, and the clout of celebrities in the digital era). But it’s precisely the size of this opportunity that requires marketers to think carefully before they set out to recruit someone for their next campaign. If you are going to do this, get it right.
Read the entire article by Giovanni Rodriguez at ClickZ.