Pepsi to Launch “Live for Now” Campaign with Multicultural Component

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In the 1980s Michael Jackson pitched it as "the choice of a new generation." In 1990 Ray Charles told people they "had the right one, baby." Now, Pepsi wants people to "Live for Now." A multiyear campaign featuring that tagline, as well as various online components, ads and partnerships will roll out globally for the cola brand this year, starting on Monday in the United States. The campaign is the biggest evidence to date of a renewed focus on marketing at PepsiCo, which has faced pressure from Wall Street to
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LG Mobile Preps PR Shift to Porter Novelli

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The expected selection of Porter Novelli comes on the heels of a series of reviews the marketer has held, including the LG Display pitch and a pitch for the LG Electronics business. The mobile win is a step in the right direction for Porter Novelli after a tough year. The firm, smaller than siblings Fleishman-Hillard and Ketchum, has cut a number of positions and lost a raft of senior-level talent in the past several months. In October, 20-year client Gillette dealt the shop a blow when it announced it was moving its
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Hispanics to Spend $500 Million on Mobile Apps in 2012

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Hispanics are early technology adopters, with high spending expected on devices and content Hispanics are early adopters of both tablets and smartphones, and also more likely than whites to go online using mobile devices. All of that activity will add up to a sizeable pile of cash for device retailers and app stores in 2012. According to December 2011 research by advisory firm Zpryme, adult US Hispanics will spend $17.6 billion on mobile tech devices in 2012, a 30% increase over the previous year. It also estimates
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One of the Most Ambitious Events to Promote Spanish

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As part of its ongoing commitment to extending its culture and arts programs for the Latino community in Los Angeles, California, the University of Guadalajarais organizing one of the most ambitious events ever held to promote Spanish: LéaLA, Feria del Libro en Español de Los Ángeles. This event seeks to encourage reading, promote Spanish-language books and foster recognition of the Latino population, their culture and customs.LéaLA is an initiative backed by the University of Guadalajara at Los Angeles and
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SJ Public Relations Receives Top Billing from Chicago Publicity Club

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SJ Public Relations (SJPR) earned a Golden and Silver Trumpet Award from the Publicity Club of Chicago’s Annual Trumpet Awards competition. Now in its 53rd year, the awards honor achievement in public relations and communications across the Midwest. “It is always a great honor to be recognized for the work we do on behalf of our clients,” said George L. San Jose, founder and chief creative officer of The San Jose Group. “That honor is magnified when recognition is received for communication efforts that
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Dave Wong Appointed EVP At Hispanic Marketing Firm Arenas

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Dave Wong, who has had a 19-year career in film and TV, will oversee all current marketing efforts for Arenas, which bills itself as the leading Latino film marketing company. Specifically, Wong’s mandate encompasses publicity, promotions, media and creative for such clients as  Warner Bros. Pictures, 20th Century Fox, Walt Disney Studios, Icon and Relativity Media. Read the entire article at Deadline.com.
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Hispanics in U.S. Highly Active on Mobile & Social

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In the U.S., Hispanic consumers’ usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic populations in the digital space, according to Nielsen’s recent State of the Hispanic Consumer: The Hispanic Market Imperative report.  Mobile presents a significant avenue of opportunity for marketers looking to reach Hispanic consumers – Hispanic mobile users send or receive 941 SMS (text) messages a month, more than
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Philip Wilkinson Leaves Entravision

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Entravision has announced that Philip C. Wilkinson will be resigning from his position as President and Chief Operating Officer, effective May 31, 2012.  Mr. Wilkinson will remain a member of the company's Board of Directors and has entered into a consulting agreement under which he will continue to advise the company on its strategic and operating plans. "Philip is a tremendous leader and friend, whose passion and dedication have been instrumental in the creation and success of Entravision," said Walter F. Ulloa,
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Google cites Acceller as industry leader for U.S. Hispanic Marketing

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Editor's Note: I've been working with AdWords since 1999. While I have no doubts this campaign was successful, I would like know more about the budget of this campaign compared to others in the same category... In a just released case study, Google highlights the industry-leading marketing campaign to U.S. Hispanics by Acceller, Inc., who used Google Ad Solutions to enhance their efforts. By teaming up with Google, Acceller's engagement with the Hispanic audience resulted in a 400-percent lift in baseline inquiry
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No Grand Slam for Miami Marlins’ PR Practices

Rosanna M. Fiske is chair and CEO of the Public Relations Society of America.

When Ozzie Guillén, manager of the rebranded Miami Marlins, inserted the proverbial foot-in-mouth during an interview with TIME magazine, where he stated, “I love Fidel Castro,” I immediately began to question the Marlins’ management strategy. I thought, “Clearly this guy has no understanding of local politics. Clearly he has no understanding of what so many of us lived through in a Fidel-Castro-Cuban regime. Clearly the Marlins management doesn’t necessarily know what it’s doing to the brand.” I
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HPRA-NY Hosts Event with Jackie Gagne, HBO’s Director of Multicultural & College Marketing

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PR Pros to Meet on Tuesday, May 8 at the Offices of MGSCOMM On Tuesday, May 8, 2012, the Hispanic Public Relations Association’s (HPRA) New York chapter will present “Inside the Mind of the Multicultural Executive,” the latest event under its series of industry discussions “Inside the Mind of…”. This unique and frank dialogue will reveal insights of the multicultural marketing executive featuring Jackie Gagne, Director of Multicultural & College Marketing for HBO. The event will take place at 6:30 p.m.
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Transitions Optical Introduces Revamped Spanish-Language Fund Website

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Complementing its ongoing efforts to reach Hispanic consumers about their unique eye health risks and the importance of regular eye care, Transitions Optical, Inc. has launched a revamped, Spanish-language version of the Transitions Healthy Sight for Life Fund™ website. Found at VisionSaludableParaTodaLaVida.org, the site includes a Spanish version of the new, interactive healthy sight risk assessment for consumers. The assessment allows users to enter their age and ethnicity to learn more about their most common
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