Silent Minorities: Industry Employees Speak Out About Adland Isolation

Results of Study Called 'Very Disenchanting, But Not Surprising' The average ad-industry employee likely agrees the diversity issue is a very unfortunate situation. One that should be remedied. By someone. But on a daily basis, he's likely to carry on, figuring for the most part the industry will evolve and that his nonwhite coworkers are content with the state of adland. The reality, according to a new study, is that a whopping 74% of minority employees in the industry agree that "My experience as an employee from
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Latino Hollywood Comes to Miami for inaugural National Latino Film Showcase of Hispanicize 2012, April 10-13

hispanicize film festival

Latino Filmmakers, Celebrities, Industry Executives , Media and Bloggers Mix it Up Hispanicize 2012 today unveiled its line-up of feature length, short and documentary films as well as more than a dozen professional development sessions that together comprise the first annual Hispanicize 2012 National Latino Film Showcase. “With this inaugural showcase Latino filmmakers and filmmaking officially become a core part of our event’s DNA,” said Manny Ruiz, organizer and creative director of Hispanicize 2012,
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NALIP Brings Together The Business & Art Of Filmmaking For Latinos

earth

Presented by Time Warner Inc.® and the National Latino Media Council, NALIP's Annual Conference will be held at the Sheraton Universal Hotel in Universal City, CA April 13 - 15. Oscar®, Emmy®, Tony® and Grammy® Award winner Rita Moreno to be Honored at Annual NALIP Conference. Filmmaker Robert Rodriguez and President and COO of Universal Studios Ron Meyer to Give Keynote Talks The National Association of Latino Independent Producers (NALIP) will hold its thirteenth annual NALIP Conference April 13 - 15, 2012 in
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Latin Music Marketing Award Finalists Announced

billboard latin music awards

Billboard has announced the finalists for the second annual Billboard Latin Music Marketing Awards. The presentation of the Billboard Latin Music Marketing Awards is the climatic event of The Marketing Exchange, a series of panels and events that showcase the ins & outs of branding, sponsorships and partnerships. The Billboard Latin Music Marketing Awards, sponsored by Telemundo and mun2, take place during the 23rd annual Billboard Latin Music Conference & Awards, presented by State Farm®, from April 23 to 26
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The Global, Socially Conscious Consumer [REPORT]

socially-conscious-consumer

Around the world, companies have invested time, talent and treasure in social and environmental efforts for a range of complementary reasons. For many companies, cause marketing—the use of social and environmental efforts to build a brand and increase profits—has been a secondary if not primary motivation. Cause marketing won’t work with all customer segments—some simply don’t care—but research suggests that there is a segment of socially conscious consumers that cause marketers should pay attention to.
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The Making of My Multicultural Tookit

transitions optical

Some of you may have seen the advertisements recently run by Transitions Optical promoting “My Multicultural Toolkit” – our most comprehensive resource ever for eyecare professionals, made possible through the Transitions Cultural Connections™ program. The ads reach out to you from the patient’s perspective, sharing the story of a “typical” patient of a particular ethnicity and asking hard-hitting questions, like “Can I count on you to meet my needs?” The stories of how this advertising campaign
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uSamp Launches Hispanic Panel For Ad Research

usamp

Reflecting the growing importance of the U.S. Hispanic marketplace to marketers and advertisers, the last few months have brought a flurry of activity in Hispanic consumer research. In the latest development, uSamp officially unveiled its proprietary Hispanic consumer research panel, which aims to help marketers reach this growing audience through both traditional and online media. The uSamp Hispanic research panel consists of more than 100,000 Hispanic adults living in the U.S., recruited via online, mobile and
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Raul Alarcon Jr. to be Honored by American Cancer Society

spanish broadcasting system

Spanish Broadcasting System President and CEO Mr. Raul Alarcon Jr. will be honored at the American Cancer Society Annual Gala as the 2012 Gala Honoree for his continuous support to our community on Saturday April 21st, 2012 at the InterContinental Miami. Mr. Raul Alarcon, Jr. joined in 1983 Spanish Broadcasting System, Inc (SBS) as an account executive and has been the President and director since October 1985 and Chief Executive Officer since June 1994. On November 2, 1999, Mr. Alarcon, Jr. became the Chairman of
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State Farm Returns to Fiesta Atlanta 2012

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For the sixth consecutive year, Lanza Group, LLC proudly announces State Farm as the Fiesta Atlanta 2012 insurance sponsor. The annual Cinco de Mayo celebration will take place at Centennial Olympic Park on Sunday May 6th, 2012. Fiesta Atlanta 2012 enables State Farm to promote and strengthen the cultural values in the Latino community while celebrating with families, music, international food, and lots of fun! State Farm's mission in the Latino community is to build safer and more educated communities. Each year,
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