Mirror Mirror on the Wall, Who Is the Prettiest of Them All?


Yahoo! Inc. and People en Español launched the fifth annual Bello 51 program to discover a previously unknown Hispanic beauty who will be featured in People en Español’s "50 Más Bellos” (50 Most Beautiful) issue. The Bello 51 consumer contest provides Yahoo! en Español users with the opportunity to submit their photos and vote for the most beautiful, with one lucky winner receiving the title of People en Español's "51st Most Beautiful" person. http://www.51bello.com Designed to creatively engage young,
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Kerri Allen to Lead INFUSE, Cohn & Wolfe’s Newly Branded Multicultural Division

Kerri Allen

Communications agency Cohn & Wolfe has launched INFUSE, an expanded and newly branded Latino and multicultural communications practice to help clients better understand specific market segments and reach them in fresh, relevant ways. The branding of the agency’s four-year-old multicultural practice comes in response to growing demand for culturally relevant campaigns and the hiring of Vice President Kerri Allen, who will lead and grow the new practice, reporting to US Consumer Lead Liz Beck. Cohn & Wolfe
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National Latina Business Women Association Elects Suzanna Sanchez as Board President for 2012


The National Latina Business Women Association (NLBWA) is pleased to announce the election of Suzanna Sanchez as National Board President. The election took place during the Board of Directors bi-monthly meeting held in December and is effective on January 1, 2012.  Sanchez will serve a two year term and will oversee the operations of the National Board of Directors, focus on growing the organization, aligning partnerships and supporting the development of chapters across the country. Suzanna brings a solid
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Ida Chacon Joins Latinum Network as VP of Marketing & Commercial Solutions


Latinum Network has hired former Procter & Gamble executive Ida Chacon as Vice President of Marketing and Commercial Solutions. In this newly created role, Chacon will lead a team of experts that will work with each one of Latinum's more than 75 corporate clients to develop marketing solutions. She will also leverage the network's reach and access to fuel commercial collaboration initiatives amongst the brands and companies inside the network. Chacon joins Latinum with more than 13 years of experience in
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Wilde Media Launches New Targeted at American Bi-Cultural Latinos

wilde television

Wilde Media Network, a new national cable television network aimed at American bi-cultural Latinos,  is officially available online at WildeMediaTV.com and will be available in major media markets on television by 2013. Wilde will target English-speaking, American bi-cultural Latinos ages 18 to 49. The network will provide programming dedicated to entertaining and informing today's English-speaking Latino audience. With original programming from game shows and reality TV, to cooking and travel shows, Wilde will
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LatinWorks Becomes Five-Time Winner; Ad Age’s 2011 Multicultural Agency of the Year – Congrats!


Austin, Texas-based advertising agency LatinWorks has been named Multicultural Agency of the Year by Advertising Age and Creativity, marking the fifth year in row that the agency has been recognized by these leading industry publications for its outstanding work. Founded in 1998 with a vision to engage the booming Hispanic market in an authentic, progressive way – a departure from pervasive stereotypes and conventional wisdom – LatinWorks has grown from a small agency of just two individuals into the most awarded
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Making Technology Work for You

Oliver headshot

Editor's Note/Disclosure: We're a happy user of nRelate ;) And a special thank you to Mark Macias of 3MMediaGroup.com, and a featured HPRB contributor, who coordinated this special piece by Oliver Wellington – co-founder of nRelate.com - for us! Did you know there are roughly 300 to 400 million English blogs on the web? With staggering numbers like that, you might think it is getting harder to get your website noticed on the Internet. But actually, it’s getting easier to find and recruit new readers, thanks
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Sonia Sroka of Porter Novelli Named One of the Top LATINA Executives of 2011 – Congratulations!


An award-winning bilingual, bi-cultural marketing and communications leader based in New York City, Sonia Sroka directs all aspects of strategic planning for Porter Novelli's Hispanic marketing practice, which she played a central role in developing. Responsible for overseeing daily operations of the practice, Sroka has created and managed Hispanic campaigns for national and global clients including Gillette, Hewlett Packard, Sony PlayStation, Timberland PRO, SOYJOY, Pfizer, Merck, Bayer, and the Federal Deposit
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Clorox Launches “Hogar + Sanito en Tres Pasitos” Campaign

clorox latino

Campaign to Include Musical Video Vignettes, Performed by Television Personality and Singer Minerva Borjas To help Hispanic families kick-off their new year, The Clorox Company, in partnership with Spanish TV network Vme, has launched a campaign to encourage germ prevention, entitled "Hogar + Sanito en Tres Pasitos."  The program aims to help families create a healthier home by following three simple steps: receiving a flu shot, washing their hands and disinfecting surfaces. The campaign also includes a specially
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GM Selects The Vox Collective as Hispanic Agency

the vox collective

General Motors has selected New York advertising and communications agency, The Vox Collective, as its U.S. Hispanic public relations agency for 2012 following an extensive review of agency capabilities in public relations, corporate communications, and public affairs before the rapidly expanding Hispanic market. "The Vox Collective demonstrated a genuine understanding of our company's priorities," said Eric Peterson, GM vice president of Corporate Diversity. "At GM we're focused on making meaningful connections with
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