In winning the new business, Austin, Texas-based LatinWorks will face a bit of a conflict: It also provides creative services to Marshalls, a Target competitor. Minneapolis-based Target Corp. (NYSE: TGT) spent $45.6 million on Hispanic media advertising in 2011, AdAge reported. That ranks it No. 29 on the magazine's list of the top 50 list of biggest spenders. Target doesn't name official "agencies of record," but AdAge notes that Grupo Gallegos, based in Texas, previously did much of Target's Hispanic advertising
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Entravision Communications Corporation, today announced a new brand identity and logo reflecting the company's focus on providing advertisers and markets with a comprehensive multi-media platform to reach Latino audiences and communities.  The initiative provides an overarching identity for the company's multi-media platforms, and reflects the continued growth of Entravision's digital, mobile and marketing services, which complement the company's core television and radio assets. "In addition to operating an
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 Profero, has hired Veronica Villalpando as Group Account Director for Profero New York. Veronica will work on TRESemmé, Vonage, and Macy's. Prior to joining Profero, she was the Global Account Director at Ogilvy & Mather working on Dove, and on L’Oreal Skin Care at McCann Erickson. Before working at those networks, she worked at The Vidal Partnership managing Spring's multicultural initiatives, ATL and digital. "Veronica brings to the team a sharp eye for business, the intellectual curiosity of a strategic
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Sensis, a cross-cultural advertising agency with digital at its core, added a key member to its team in Washington, DC. Marketing and advertising veteran Maggie Bergin now leads the agency’s multimillion dollar FDA anti-tobacco campaign. "She brings a wealth of experience from both large and small agencies, traditional and digital marketing, as well as at regional, national and international levels," VP Specialized Services Danny Allen said. "Maggie is the right person to bring another level of seasoned experience
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Exponential, announced the opening of a new Latin American office in Mexico – its third since launching in the region in early 2012.Operating in 26 countries worldwide, Exponential plans to expand its product suite in Latin America to include audience insights, audience targeting and high-impact engagement products. Led by Federico Carrera, managing director of Latin America, Exponential, the Mexico City office will offer solutions from the company’s global display advertising division Tribal
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