Wishing You the Best in 2012


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Moms Prefer Digital Shopping Over In-Store [STUDY]


Digital usage and ecommerce increase when women become moms Describe almost any mother of small children and one word comes to mind: busy. Two recent studies verify this truism by showing that women spend less time with media outlets such as TV and magazines—but more time online—after becoming a mom. An Eric Mower and Associates survey, for example, found that more than half of new mothers spend less time watching TV (59%) and reading magazines (55%), and that 59% also spent less time shopping in stores. The
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Growing E-Commerce With Hispanics In The U.S

If your business provides products or services targeted to the U.S. Hispanic market, you will want to follow some basic tips that will help you to reach your business goals and increase your profits at the same time. What you can do To increase your sales to Hispanics in the U.S., begin by accurately quantify how many consumers in that demographic are already part of your current customer base. This is a figure you can use later on to determine how effective your new marketing techniques have been once they are
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Challenges & Solutions in the PR Agency Planning Process


In the waning days of 2011, many public relations professionals engaged in some aspect of planning, from contemplating whether the plan that was finalized one or more months ago remains aligned with the every-changing environment, to putting the final touches on the thinking and processes that will be implemented with a flip of a calendar page. Leaders of small- to mid-size agencies and consultancies often have some of the greatest challenges in assessing, anticipating and planning the future. Oftentimes, these
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3 Must-Read Posts to Begin the New Year


In the flood of predictions, resolutions and annual reviews that fill up our inboxes and takeover the Web this time of year, three have really stood out for me. These are the ones that have inspired me, motivated me, and made me chuckle. I hope you enjoy them as much as I did... ~ Melanie, Associate Publisher #1 - Three Words by Chris Brogan This is such a great exercise for directing goals, especially if you have a hard time sticking to your resolutions, that I just had to share with you. It came as an
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National Hispanic Landscape Alliance and Magnetic Productions are Seeking Hispanic Host of New Landscaping Series on the DIY Network

national hispanic landscaping alliance

The National Hispanic Landscape Alliance (NHLA) has found an opportunity to help Magnetic Productions in finding a Hispanic host of a new landscaping series for DIY Network. The series will focus on dramatic yard makeovers using innovative tools, products, and ideas. The network is looking for a male or female, mid-20s to mid-40s, who has professional experience in landscape design or construction. The ideal candidate will be a fun, energetic person with tons of personality and a diverse ethnic background. Prior TV
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Raúl Alarcón Makes Influential List

Raúl Alarcón

The SBS President and CEO is being recognized by Poder magazine as a business leader in the publication’s annual “Top 100 Most Influential Hispanics” list. The list includes the most notable figures from the political, business, science, education and entertainment sectors. Alarcón said, “To be recognized by Poder magazine is an honor which I would like to share with the millions of Hispanic entrepreneurs in America who are transforming our economy. I am grateful and proud to represent the interests of the
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The Future of Business Blogging & Social Media Marketing [INFOGRAPHIC]

Soon, nearly HALF of all small businesses will be blogging. And a third as many will be using social media to marketing their products and services. Courtesy of Remarkablogger and Credit Loan, here's a new infographic that visualizes the future of blogging and social media over the next year. via (via The Chris Voss Show & PR Daily News)
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Marketers Look Beyond Social Media Experimentation


As budgets increase, marketers hope to understand more about social media Marketers are becoming more mature when it comes to their social media marketing, and many in the US say they hope to move beyond the experimentation phase in the coming years. In October 2011, at the second annual Pivot Conference, a survey found that 37.1% of marketers said their company will move beyond experimentation in social media marketing in 2012. An additional 14.6% expect to do so in 2014 and 5.6% by 2015. Nearly 8% said it would be
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3 Marketing Mega Trends For 2012


I lead strategy for my Web design company, and one of my primary roles is to connect with potential clients. This means I am in the middle of 1,000+ conversations per year about marketing -- its past, present and future. Based on these conversations and experience, I will share my predictions for 2012. Mega-Trend #1: Mobile Ecommerce Will Reach a Tipping Point It was a quiet explosion and it’s not over yet.  Purchases made on mobile devices will jump significantly in 2012. If you’ve never bought anything on
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Racy Approach Brings Axe Full Control Sweet Victory in Latin America [VIDEO]

Thanks to 'Premature Perspiration' Campaign, Sales of Unilever Product Rose 11.7% Known for provocative advertising that portrays Axe as a brand that makes young men irresistible to young women, Unilever took an even more outrageous approach than usual for the Latin American launch of its Full Control antiperspirant line, with a campaign called "Premature Perspiration." "We took a key topic that is related to men's virility and extrapolated it to armpits," said Hernan Ponce, CEO of Ponce, Buenos Aires, whose
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Newsroom Layoffs Rose by 30% This Year

newspaper layoffs

The latest survey shows that the number of newspaper jobs eliminated this year rose by 30 percent from last year. Notable stats from the full article at PR Daily News include: 45,000: Number of journalism jobs at U.S. newspapers in 1978, the first year the American Society of News Editors (ASNE) conducted the survey. 41,000: Number of journalism jobs at U.S. newspapers at the end of this year. 56,900: The number of journalism newspaper jobs in 1989, the peak from 1978 to today. 1 in 3: Newsroom jobs
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