NPRC & NHFA Denounce the Oscars for Hispanic Discrimination in Foreign Language Film Category

the_oscars_logo

The National Puerto Rican Coalition (NPRC) and the National Hispanic Foundation for the Arts (NHFA) today denounce the Academy of Motion Pictures Arts and Science (AMPAS) for discriminating against the Puerto Rico film industry by expelling them from entry into the Foreign Language Film category. In a letter from AMPAS Executive Director Bruce Davis to the Puerto Rico Film Commission, he indicated that Puerto Rican film professionals are considered “home grown” and that by continuing to allow Puerto Rico entry into
Read more

Radio Ink Hispanic Radio Conference Scheduled for San Fran

radio ink conference

Groundbreaking conference will empower stations to engage new advertisers and connect more deeply within community The third Radio Ink Hispanic Radio Conference will bring together leaders in the Hispanic radio community and experts in Hispanic advertising and media for a comprehensive overview of opportunities and strategies within this rapidly transforming sector. The conference will be held March 21-22 at the Hyatt Regency Mission Bay in San Diego. This conference will inspire stations, brands, advertisers,
Read more

Yucaipa Launches New Partnership To Target U.S. Hispanics

250px-Yucaipa_Companies_logo

Billionaire investor Ron Burkle and his Yucaipa Companies are launching a new partnership to back companies targeting the large and growing Hispanic community in the U.S. Alongside the Miami-based consulting, merchant banking, and private equity firm Garcia Trujillo Holdings LLC, Yucaipa plans to back companies that have Hispanic management teams, are targeting the Hispanic market, or are Central and South American companies looking to enter the U.S. Founded in 2010, Garcia Trujillo has rallied leading Hispanic
Read more

Hispanic Celebrity Chef Pepin Promotes Rumba Meats Sweepstakes

chef pepin

National campaign helps consumers win cash prizes and free products Hispanic celebrity chef and cultural icon Chef Pepin is this year's spokesperson for Cargill's second annual Rumba meats brand on-pack sweepstakes promotion – "Warmth of Home" or "Calor de Hogar" – which is timed around the holidays when specialty meat consumption is at its highest. Rumba meats partnered with Chef Pepin to leverage his Latin-influenced culinary talents and create new, flavorful spins on Hispanic dishes featuring Rumba
Read more

Hoy Chicago Wins José Martí Outstanding Hispanic Daily Award from NAHP

vivelohoy

Hoy Chicago is honored to win 5 of the 2011 Publishing Awards given by the National Association of Hispanic Publications (NAHP). The accomplishment, including the top award for a daily newspaper, was announced during the non-profit’s annual convention in Las Vegas last weekend. Gold for Outstanding Hispanic Daily Silver for Outstanding Publication Website (30,000+ circulation) Bronze for Most Improved Publication of the year (30,000+ circulation) Bronze for Outstanding Front Page Design Silver for
Read more

PRSA Chair Named to Hispanic Business Magazine’s Most Influential List

Rosanna Fiske

Rosanna M. Fiske, APR, chair and CEO of the Public Relations Society of America (PRSA), has been named by Hispanic Business magazine as one of the 100 most influential Hispanic business executives. The list is published in the magazine’s October 2011 issue. Fiske is among 30 Hispanic executives selected for the “Corporate Influential” category. Other categories ranked by the magazine include: Academic; Arts and Entertainment; Diversity; Government; and Miscellaneous. “I am honored to be selected by
Read more

The Lure of the ‘Big Name Client’

The past few months have witnessed increased media interest in the motivations of public relations professionals when it comes to accepting consulting opportunities with governments whose actions are, at best, questionable. The focus has been primarily aimed at the former Libyan government’s ham-handed efforts to spruce up its image while it was under the control of deposed dictator Moammar Gadhafi. This first came to my attention after The Boston Globe revealed in March that Cambridge, Mass.-based consulting
Read more

Part I: Culture Shock

During a recent trip, I gathered a collection of basic Greek phrases that were supposed to help me secure the elemental needs in life. I also felt confident that my ability to speak English and Spanish could come to the rescue if needed. After being in Athens for less than an hour, I was given the opportunity to test my vocabulary. A sign at the airport stated that for a flat fee of €35, a taxi could take me to any destination in Athens. However, upon arrival at my hotel, the cab driver demanded “Saranda Pende
Read more

Marketers Seek to Better Measure Social Media Success

Fan figures leave marketers at a loss when judging campaign effectiveness Companies and marketers realize that amassing fans and followers is not the be-all, end-all of social media marketing. Yet the challenge remains how to measure success beyond counting these metrics. Data from the August 2011 Chief Marketer “2011 Social Marketing Survey” found that only 26% of marketing professionals saw amassing total followers as an aim for social media marketing. More popular goals included driving traffic to a website
Read more

New Hispanic Health Communication Service Launched by the vox collective & Cooney/Waters Group to Help Companies Reach Major Growth Market

cultur health

New business service with focus on Hispanic health communications launches website www.culturhealth.com Hispanics at greater risk for many treatable diseases; lack of awareness is a major obstacle to prevention and care Major business opportunity for clients to reach “untapped” health care market A new Hispanic health care communications service, Cultúr Health, was launched today by the vox collective and Cooney/Waters Group. Cultúr Health combines the vox’s deep experience in Hispanic and cultural
Read more

Totality Helps with New Hispanic PSAs to Kickoff Lead Poisoning Prevention Week [VIDEO]

  Campaign’s Social Media Channels Raise Awareness of Importance of Getting Children Tested for Lead Poisoning The Coalition to End Childhood Lead Poisoning, U.S. Environmental Protection Agency (EPA), and U.S. Department of Housing and Urban Development (HUD) have  joined the Ad Council to unveil a new series of national public service advertisements (PSAs) to raise awareness about childhood lead poisoning. The PSAs are being distributed to kick off National Lead Poisoning Prevention Week (NLPPW).
Read more

Hispanicize & Univision Invite Los Angeles Non-Profits to FREE Social Media & Communications Training on 11/3 [SAVE THE DATE]

Training is part of the “Latino Social Media for Social Good” Program Aimed to Empower the Non-Profit Community WHAT:          Non-profit organizations serving Latino and multicultural communities in the Los Angeles area are invited to participate in a full day, free social media and communications training. The unprecedented free training, a partnership of Univision Communications and the Latino social media platform Hispanicize, is part of a multi-city national program called “Latino Social
Read more