Jungle Island Announces Sabor Hispano – Attempts World Record for Largest Salsa Dance
On October 15, 2011 join Jungle Island for the first ever Sabor Hispano festival in celebration of Hispanic Heritage month. Admission to the park for Sabor Hispano on Jungle Island is just $15!
The all day event will feature 25 of Miami’s favorite Latin and Latin-fusion food trucks where guests can savor the flavors from each truck. Admission includes all of the many activities taking place throughout the day.
If the food wasn’t enough, Jungle Island is inviting everyone to gather together in an attempt to break the World Record for Largest Simultaneous Salsa Dance! At exactly 2pm, guests will gather in the park’s Garden Outpost and “salsa” along to the music in hopes to achieve the World Record.
The food trucks participating include Frita Man, Grill Master, 90 Miles to Go, Mexican Gourmet, El Rey De La Paella, Latin Burger and Taco, El Rincon de Coqui, Red Koi, the Flying Saucer, Latin House Grill, Mr. Good Stuff, Chamos on Wheels, Sakaya Kitchen, Cold Stone, Lemon Man, Havana Rice, Cuban Cube, Churramania, Islas Canarias Truck, Sugar Rush, Yellow Submarine, Snow Caps, Cheese Me, Mr. Chimi and Miami Angels Corn.
For additional information on the food trucks, the World Record attempt or to purchase tickets, please visit www.jungleisland.com/saborhispano.
Nissan Launches “Todos <3 Nissan” Latino Social Media Campaign
In support of its Nissan en Espanol Facebook fan page, Nissan Americas has launched a new promotional campaign, “Todos <3 Nissan.” Now through Oct. 28, the campaign offers Nissan enthusiasts the opportunity to show their “love” for the brand and win prizes that include gas cards.
“The Latin community is vitally important to Nissan, and we want our Latino customers to understand how much we value and appreciate them,” said Erich Marx, Director Social Media and Interactive Marketing. “The contest gives us the chance to say ‘thank you’ and connect with loyal Nissan en Espanol fans who use Facebook to stay in touch with family and friends. We also hope to encourage new Facebook users to become fans of Nissan en Espanol.”
Contestants must be 18 years or older and a legal resident of the United States. For every 100 people that sign up for the promotion by clicking “me gusta,” the amount of the prize will increase. No purchase is necessary and prizes will be awarded randomly each week to registered participants. Winners will be notified by mail. To participate and to review the rules and regulations, please visit www.facebook.com/NissanEspanol.
Doctor Nancy Alvarez Releases Her New Book “Nancy, Que Hago?”
Doctor Nancy Alvarez, renowned for her celebrated daily TV show “Quien tiene la razon?” (Who is right?) released a new book titled Nancy, que hago? (Nancy, what should I do?), where she sets out to help new and loyal followers navigate through their various family and couples issues. With her signature warmth and boldness, readers will laugh while they learn how to deal with a wide range of everyday problems. Published by Aguilar, this earnest and spontaneous guide to living is already available nationwide and in Puerto Rico.
For over 30 years, sexologist, psychologist and TV host, Dr. Nancy Alvarez has been helping individuals in need. Her surefire formula of friendly advice and bull’s-eye diagnosis has earned her a place as one of the foremost media experts in the Hispanic market. “All human beings are complex; you cannot hope to know, understand and help them without turning to an array of insightful approaches. That may be the reason I receive so many letters asking for advice. Answering them all is an arduous task, one which I finally achieve with this book,” said the beloved Doctor. “It is my wish that this book becomes a source of reference for my people, a ray of light that guides them through the right and functional path,” she concluded.
In Nancy, que hago?, Dr. Alvarez provides an UNCENSORED response to a wide variety of subjects, including sex, violence, neglect, child rearing, and couples’ relationships. “I work hard to avoid the common mistake of giving one-size-fits-all responses to those who write to me. In psychology recipes don’t work because each individual is unique. It is not my intention, either, to impose my beliefs and values on anyone, and God save me from judging those who come to me for help,” Alvarez reflects. With her characteristic humor, compassion, and tone, she shares parts of her life and professional experiences to help us solve the problems that weigh us down in our every day lives. This is not a simple self-help book: it includes autobiographical passages that lead the reader through a surprising world of priceless information for a healthy and fulfilling life with your life-partner and your family.
Nancy Alvarez was born in Santo Domingo, Dominican Republic. Psychologist, Professor, Family Counselor, Producer, TV Host, and Author, Dr. Alvarez has a doctorate in clinical psychology, masters and postgraduate degrees in family, couples, sexual therapy; she also holds a masters degree in Neuro-Linguistic Programming (NLP) and is a licensed hypnotherapist. Alvarez produced and hosted the TV shows “Solo para adultos” and “Nancy.” She wrote for numerous journals in her country of birth and, after several years, began appearing as a special guest in renowned Hispanic TV shows in the US, among them, “El show de Pedro Sevcec”, “El show del Padre Alberto”, “Sabado Gigante”, “Despierta America”, “El show de Marta Susana” and “Cristina,” but the level of success she has achieved in the US is the result of her popular TV show “Quien tiene la razon?”
Congratulations! Lopez Negrete Communications Wins Top Digital Marketing Honor
Lopez Negrete Communications has been recognized for its excellence in Website development and honored with a WebAward by the Web Marketing Association in the category of Best Internet Service Provider Website, for its work on EnciendeteFiOS.com, Verizon Telecom’s Hispanic Website.
“This award is a testament to the evolution of Lopez Negrete into a ‘connected agency.’ Not only does this showcase best-in-class digital development capabilities, but the awarded work is the result of a system working flawlessly from digital research and planning, through digital creative and into full-scale digital development,” said President, CEO and Chief Creative Officer Alex Lopez Negrete. “Ours is not a Hispanic agency trying to do digital work for its clients. Rather, we are a Hispanic agency that has worked diligently to develop a full-service digital unit. When you are sitting at the table with the major digital agencies in the general market, there is no way around it. Your clients have high expectations, and you need to deliver.”
The EnciendeteFiOS.com user experience and information architecture were designed upon defining the Hispanic consumer target’s technographic profile, which was developed jointly by Lopez Negrete Communications and Forrester Research. Hence, the Website is a fully bilingual interactive Web experience that breathes life into the benefits of Verizon’s fiber-optic technology, FiOS, launching users into a world presented in their preferred Spanish or English language, with interactive dialogues, video testimonials and editorial content. EnciendeteFiOS.com creates a user experience that drives purchase intent, guiding the consumer with intuitive tools, including a custom-built “Advisor” module that allows customers to determine the service package that best suits their lifestyle.
“While there are important and significant nuances in the way in which Hispanics interact digitally with brands, there is no secret to producing successful work as long as you design the experience with a clear and truthful customer journey in mind. In this specific case, research and planning informed the necessary insights to provide a passionate, tech-savvy segment of the Hispanic audience with a relevant and engaging, yet simple interface,” said Leonardo Basterra, executive director of digital at Lopez Negrete. “EnciendeteFiOS.com breaks from industry standards by bringing human elements to products and services that traditionally rely on features and functionality to drive consumer preference. And, it vividly demonstrates how FiOS enhances a dynamic and passionate lifestyle.”
The Web Marketing Association is the producer of the WebAward and announced winners September 14. Entries are judged on the criteria of design, innovation, content, technology, interactivity, copywriting and ease of use. Only one best Website award is given for each industry.
2010 Census Shows White Population Growth Fueled by Hispanics
The U.S. Census Bureau has released a 2010 Census brief, The White Population: 2010, that shows the white population continued to be the largest race group in the nation, representing 75 percent of the total population, but grew at a slower rate than the total population.
The white alone population grew by 6 percent from 211.5 million in 2000 to 223.6 million in 2010. In comparison, the total U.S. population grew by 9.7 percent over the decade from 281.4 million in 2000 to 308.7 million in 2010. While the white alone population increased numerically over the 10-year period, its percentage of the total population declined from 75 percent to 72 percent.
The white alone-or-in-combination population experienced slightly more growth than the white alone population, growing by 7 percent. However, both groups grew at a slower rate than not only the total U.S. population but also all other major race and ethnic groups in the country.
Hispanics Accounted for Three-Fourths of White Population Growth
Whites who identified as being of Hispanic origin increased by 56 percent between 2000 and 2010. Of the 231.0 million white alone-or-in-combination population in the 2010 Census, 29.2 million, or 13 percent, reported they were Hispanic, up from 9 percent in 2000.
Whites who reported one race and identified as Hispanic accounted for 70 percent of the growth of the white alone-or-in-combination population. Multiple-race whites who identified as Hispanic accounted for another 4 percent of the growth of the white alone-or-in-combination population. Thus, Hispanics accounted for about three-fourths of the increase in the white alone-or-in-combination population.
However, non-Hispanic single-race whites contributed 16 percent of the growth of the white alone-or-in-combination population in 2010, and non-Hispanic multiple-race whites accounted for 10 percent of the growth.
White Multiple-Race Reporting Increased by 37 Percent
The multiple-race white population increased by 2 million, or 37 percent, over the last decade. More than half of this growth was attributed to the white and black population, and more than one-third was because of the white and Asian population. The white and black population grew by 134 percent, or more than 1 million people. The white and Asian population increased by 87 percent, or more than 750,000 people, over the decade.
Multiple-Race White Population Increased by at Least 8 Percent in Every State
Of the 10 states that saw the largest increase in the multiple-race white population, nine were in the South. South Carolina had the largest percentage increase in the multiple-race white population (112 percent), followed by North Carolina (111 percent), Delaware (95 percent), Georgia (93 percent), Kentucky (82 percent), Mississippi (81 percent), Tennessee (80 percent), West Virginia (76 percent) and Maryland (74 percent).
White Population Growth was Fastest in the West and South
According to the 2010 Census, of all respondents who reported white alone-or-in-combination (including Hispanics and non-Hispanics), 36 percent lived in the South, 24 percent lived in the Midwest, 22 percent lived in the West, and 18 percent lived in the Northeast.
The fastest growth of the white alone-or-in-combination population between 2000 and 2010 was in states in the West and South. Nine states in the West experienced growth greater than 10 percent in their white alone-or-in-combination population: Arizona (21 percent), Nevada (21 percent), Utah (20 percent), Idaho (19 percent), Hawaii (19 percent), New Mexico (16 percent), Colorado (16 percent), Wyoming (13 percent) and Alaska (12 percent).
In the South, the white alone-or-in-combination population grew by more than 10 percent in four states (Texas, South Carolina, North Carolina and Florida) and the District of Columbia. The white alone-or-in-combination population did not experience growth greater than 10 percent in any Midwestern or Northeastern state.
Non-Hispanic White Alone Population Declined in 15 States
Eleven of the states with declines in their non-Hispanic white alone population were in the Northeast and the Midwest. The non-Hispanic white alone population declined in two-thirds of Northeast states: Connecticut (-4 percent), Massachusetts (-4 percent), New Jersey (-6 percent), New York (-4 percent), Pennsylvania (-2 percent) and Rhode Island (-6 percent).
Nearly half of the states in the Midwest saw a decline in the non-Hispanic white alone population: Illinois (-3 percent), Iowa (-0.3 percent), Kansas (-0.2 percent), Michigan (-3 percent) and Ohio (-2 percent).
Fewer states in the South saw declines in the non-Hispanic white alone population: Louisiana (-2 percent), Maryland (-4 percent) and Mississippi (- 0.3 percent). California was the only state in the West with a non-Hispanic white alone population that declined (-5 percent).
Percentage of Non-Hispanic White Alone Population Increased in Cities
In nine of the 20 largest metropolitan statistical areas in the United States, the percentage of the non-Hispanic white alone population living inside versus outside the largest principal cities increased (Los Angeles, the District of Columbia, San Francisco, New York, Seattle, Atlanta, Miami, Boston and San Diego). This unique pattern differed largely from the total population, where the percentages of people living inside the largest principal cities decreased in 19 of the 20 largest metro areas.
Race and Hispanic Origin Definitions
People who reported only one race on their 2010 Census questionnaire are referred to as the race “alone” population. For example, respondents who marked only the “white” category would be included in the white alone population. This population can be viewed as the minimum number of people reporting white.
Individuals who chose more than one of the six race category options on the 2010 Census form are referred to as the race “in combination” population. One way to define the white population is to combine those respondents who reported white alone with those who reported white in combination with one or more other races. Another way to think of the white alone-or-in-combination population is the total number of people who reported white, whether or not they reported any other races.
“Hispanic or Latino” refers to a person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin. Statistics on Hispanics or Latinos, who may be of any race, were obtained from a separate question on ethnicity. Whites may have reported they are either Hispanic or not Hispanic.
Co-Director of Latino Adolescent & Family Health Discusses New Poll Oct.3rd
Vincent Guilamo-Ramos, professor and co-director of the Center for Latino Adolescent and Family Health (CLAFH) at New York University’s Silver School of Social Work will be available for interview on Monday, October 3 to discuss the release of findings from a nationally representative poll gauging parents’ comfort level talking to their kids about sex.
CLAFH commissioned the new poll with Planned Parenthood Federation of America. The Center also assisted in the analysis and interpretation of the large amount of data generated by the survey of 1,111 fathers and mothers of children, aged 10 to 18.
Guilamo-Ramos will participate in the October 3 media breakfast at which the poll findings will be released – in both English and Spanish. The event begins at 8:30 a.m. (ending at 10 a.m.) at Planned Parenthood Federation of America, 434 W. 33rd Street (between Ninth and Tenth avenues), New York, N.Y.
CLAFH will also make available, at no cost, “Families Talking Together,” a family-based program designed to support effective parent-adolescent communication among African-American and Latino families.
To arrange to speak with Guilamo-Ramos during or following the media breakfast, in person or by telephone, please contact New York University press officer Robert Polner as soon as possible at 646.522.3046 or via email at robert.polner (at) nyu.edu. Media are required to RSVP for the media breakfast via firstname.lastname@example.org or 212.261.4379.
Alejandro Alvarado named to Hispanic Media Futures Program at FIU
The School of Journalism and Mass Communication (SJMC) at Florida International University (FIU) has appointed Alejandro Alvarado, Ph.D., as the Telemundo Director of the school’s Hispanic Media Futures Program, an innovative student development program to train future Hispanic journalists and communicators.
The director position is funded through a $300,000 grant from Telemundo Communications Group, Inc., a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, as part of the establishment of the Hispanic Media Futures program which was announced in May 2011.
Alvarado brings to his position 25 years of communications experience with a strong background in government relations, crisis management, national security and Hispanic journalism. Alvarado has taught undergraduate and graduate courses on a number of topics related to mass communications and has recently served as the school’s coordinator of the Spanish-language journalism master’s program. Alvarado received his bachelor’s degree in political science and public administration from the University of Mexico, and his master’s degree in inter-American studies and Ph.D. in international studies from the University of Miami.
“Dr. Alvarado will play an active role in the growth of this new partnership with Telemundo. With his experience and expertise in Hispanic communications, we are continuing our trajectory to lead the country in training the Hispanic communicators of tomorrow,” said Lillian Lodge Kopenhaver, dean, School of Journalism and Mass Communication.
Prior to joining FIU in 2010, Alvarado served as vice president and strategy director at Porter Novelli Florida/Latin America where he led Porter Novelli’s Hispanic practice in Florida, including directing projects for Fortune 100 companies and government agencies in the U.S. Hispanic and Latin American markets. In 2005, his “Mexicanos al Grito de Guerra/Mexicans in the Screams of War” was published by Random House Mondadori.
He was recognized by the Academy of Television Arts & Sciences for his writing on Univision’s news shows “Noticiero Univision,” “Ultima Hora” and “Despierta America.” He has held several editorial positions for a variety of Spanish-language newsmagazines, business shows and web portals including Univision, CBS-Telenoticias, ZDNet Latin America, El Nuevo Herald, La Raza, La Prensa de Nueva York, La Voz de Phoenix, Vista Magazine and other publications in the U.S. Hispanic media. Internationally, he’s contriubted to El Universal, Reforma, El Norte, El Nacional and La Revista Proceso in Mexico, among others. In 2009, he was recognized by the US-Mexico Chamber of Commerce as one of the most vibrant Mexicans living in Miami.
The program is part of a multi-level, multi-year commitment by Telemundo to advance the inclusion of Hispanic professionals in the communications industry. The innovative initiative will pair Telemundo executives with SJMC students in a special training and mentoring environment to foster growth and development of future communications leaders. The inaugural group of students will begin the intensive program at the start of the summer 2011 semester. In the first semester, the SJMC students will receive theoretical and practical learning through being immersed in the network and receiving mentoring from Telemundo executives in the areas of News, Digital, Research and Communications. Following a thorough understanding of the various components and interrelated departments that comprise a national network, students will then be assigned a specific job within Telemundo based on their area of study at the SJMC.
The SJMC and the program are housed at the university’s Biscayne Bay Campus with the internship experience solely conducted at Telemundo. For more information, including the selection of future student participants, visit the Hispanic Media Futures program online.
Lolita Lopez Joins NBC4 as General Assignment Reporter
Lolita Lopez will join NBC4 Los Angeles as a General Assignment Reporter starting on October 10. She joins the station from WPIX-TV, the CW Television Network’s owned-and-operated station in New York.
Lopez worked at WPIX-TV for a decade, starting as a General Assignment Reporter in 2001 and also serving as a Weekend Sports Anchor for six years before returning to her reporting roots at the station earlier this year.
Earlier in her career, Lopez was one of only two reporters on Court TV’s issue-oriented legal program “Pros and Cons” with Nancy Grace. While working on the New York-based show, Lopez covered many controversial cases, including the parole hearing of John Lennon’s murderer.
Lopez began her career in broadcasting through a series of college internships at KRIV-TV in Houston, Texas and New England Cable News in Boston. In 1998, she landed her first job as a General Assignment Reporter at KGBT-TV in Harlingen, Texas. Fluent in Spanish, Lopez’s reporting focused on immigration and border issues in South Texas and Mexico.
Born in Santurce, Puerto Rico, Lopez moved to Houston at age four when her father became the women’s track coach at Rice University. A lifelong sports fan, Lopez graduated from Harvard University in 1998, where she had been on the university’s volleyball and track teams for four years. Lopez is married, has a child and is now living in the San Gabriel Valley.
The Beginning Of A Multicultural Marketing Approach
No doubt, Latinos in the U.S. are gradually but surely being integrated and absorbed into mainstream U.S. American society. Considering the steadily growing population of this ethnic group, they have become a target of special study looking closely into their cultures and how they are adapting to the American way of life. Biculturalism or the cross-over between the two cultures is evident.
And this phenomenon has incited not only government policy makers, census takers, social scientists and social media but also marketing professionals to look more closely into the U.S. Hispanic lifestyles and spending habits and how they affect the marketing strategies they need to adopt to get this specific market segment. Biculturalism is not limited to just having tacos, jalapenos, tamales and tequilas in Mexican specialty restaurants. Song and dance, the universal languages as seen in some TV programs, show diversity in a multicultural society at work in the United States.
The end of the “general market” as we knew it?
As shown in a graph on page 7 in the 2010 Census Briefs “The Hispanic Population 2010″ issued in May, U.S. Hispanics are growing in numbers across the United States, and marketing experts are well aware of the effects of biculturalism in factoring in multicultural sensitivities in their marketing strategies. In a melting pot of cultures, acculturation is not a one-way thing. More often than not, it works both ways. In this regard, acculturation could mean diversity. Let’s take some specific examples.
The 2010 Census counted 50.5 million Hispanics in the United Sates, making up 16.3% of the total population. The social networking sites like Facebook have many of these U.S. Hispanics as members interacting with themselves mostly in their native tongue, Spanish. Perhaps, it wouldn’t be a surprise if in their social circles — family and friends — they have some specific inclinations to, say, a special kind of alcoholic beverage, specialty shop or fast-food restaurant that caters to their cultural background. This is not to forget their inclination for viewing TV channels catering specially to their cultures like watching telenovelas done in installments. Indeed, this is a multicultural society.
Infusion of multicultural sensitivities into their messages
For some, it might mean the beginning of a multicultural marketing approach to the growing presence of Latinos in American society. To be sure, they will impact the way we market and sell needs and wants, from food — chocolates, ice cream, hot chilies — to housing to health care and education, even electronic gadgets and entertainment, from TVs to computer games.
Census data are certainly changing the way marketers look at Hispanic consumers. However, as we know, the crossover among cultures is a two-way street.
Download Pew Hispanic Center data on state and county populations for 2010 and 2000, by Hispanic origin.
Diversity is the new mindset, the new cross-cultural phenomenon
There seems to be a trend in diversity as a result of this cross-cultural phenomenon. The Latino or U.S. Hispanic entrepreneur who operates a small-scale business in the neighborhood could be serving his taco delights, or tequilas or selling sombreros, aside from renting out DVDs featuring special song and dance numbers in their own native styles. Or a Latino bringing home the Master’s Degree he or she earned in a prestigious U.S. university will definitely add to erasing the great cultural divide.
Many will argue that there are two currents or forces pulling in opposite directions. However, sooner or later, the Latinos and non-Latinos will be totally absorbed into the multicultural society and it will, hopefully, redound to the mutual benefit of all. The next U.S. National Census, about nine years from now will, I hope, bear witness to this development.
Nestle Launches “Construye El Mejor Nido”
The United States is undergoing the most dramatic demographic shift in over a century. The 2010 Census numbers show there are approximately 50MM people of Hispanic descent living in the United States, which represents 16% of the total U.S. population. To reach these consumers, Nestle USA has launched Construye el Mejor Nido (“Create the Best Nest”), a new communication platform that uses Nestle’s nutrition, health & wellness expertise to help Hispanic consumers nurture a fulfilling family life.
The Construye el Mejor Nido platform includes the following elements:
||Spanish-Language Television: 76% of Hispanic consumers watch Spanish language television. Three emotional television ads were developed to demonstrate how Nestle products fit into Hispanic consumers’ everyday life and help them to nurture their family’s lives. The ads also leverage and reinforce Nestle’s iconography of the “nest” in the Nestle corporate logo which conveys family, trust and well-being to Hispanics. This is the first time that this has been brought to life in the U.S.
||Social Media: Facebook reaches 98% of Hispanic women 35-49 who go online. Facebook.com/ElMejorNido was created so that consumers can engage with the brand and each other, find cultural connection and share recipes and tips. The Facebook page also features contributions from Hispanic bloggers who represent a variety of Latino backgrounds.
||Bilingual Lifestyle Website: 52% of Hispanics are online, and 47% visit Spanish-language sites daily. A new bilingual website, www.ElMejorNido.com, is designed for Hispanic families and features Hispanic bloggers and tips, articles, recipes and videos on food, wellness, culture and parenting. The site provides families with the tools to “create their best nests,” and includes an option for visitors to opt-in to receive ongoing communications that provide nutrition tips, new product introductions, ideas for connecting with their culture and special offers.
||In-Store Marketing: Research indicates that Hispanic consumers shop multiple channels each week, so Construye El Mejor Nido will reach Hispanic shoppers in both independent and mainstream stores through culturally relevant in-store circulars, bilingual door hangers, and recipe booklets.
||Engaging Sampling – Sampling is an important means for consumers to try new products. Nestle is partnering with Hispanic families as part of their real life celebrations via the distribution of “Fiesta Packs” filled with Nestle products, recipes, and party supplies. The packs provide consumers with high value samples, while introducing them to new products.
Construye El Mejor Nido has been well received by consumers, with traffic to the website and Facebook page exceeding expectations. This is in large part due to the credibility and strong equity that the Nestle name has with consumers. This new program marks many firsts for Nestle including:
- 1st integrated multi-brand platform that crosses both consumer & shopper in the U.S.
- 1st time Nestle USA will invest behind the Nestle brand in a corporately branded TV campaign
- 1st time Nestle iconography of the “nest” is leveraged and brought to life in the U.S.
- 1st time Nestle USA will leverage its strong equity and drive associations between the Nestle brand and individual brands
For more information, visit elmejornido.com or Facebook.com/ElMejorNido.
Minority Owned Creative Studio Speaks Out on Diversity
Principals at We Are Pixel8 speak on lack of minority representation in web design field
Award winning creative studio We Are Pixel8 works in a field that isn’t known for applauding minority contributions. Its trio of owners wants to change the perception of what a web design creative studio looks like.
According to findings from the 2010 A List Apart Survey for People Who Make Websites, of the web designers surveyed 84.8% were White/Caucasian, 5.9% Asian/Pacific Rim, 4.6% Hispanic/Latino, 1.3% Black/African American, 0.4% Native and 3.1% other. The web design survey also showed that of those web designers 82.3% were male, 17.8% female.
The findings confirm what We Are Pixel8 has long been aware of in that the web design field lacks racial and gender diversity. “Unfortunately, the numbers show that people of color aren’t entering this field and the ones that are don’t get much recognition,” states Principal and Lead Content Strategist Jeanette Fernandez. “If you look at the major web design conferences, it’s very rare to see a person of color scheduled as a speaker or panel member. We need to show young adults that this field is open to them and they can be successful in it.”
For the next generation, the current lack of representation speaks volumes. “I think having role models you can identify with should not be undervalued,” states Erik Ford, Principal and Lead Creative at We Are Pixel8. “The next generation needs to see a wider spectrum of successful people who share their ethnicity, gender or both, to inspire them. This sends the message that they, too, can flourish in this field.”
We Are Pixel8 hopes to be part of an emerging trend that sees the next generation of minority web and graphic designers, writers and social media whiz kids being represented and making their mark. States Fernandez, “If we allow all of our voices to be heard, the message becomes that much clearer.”
Escuchame Compiles List of Over 350 Scholarships for Latino Students
Free Listing Available in English and Spanish at Escuchame.org
Escuchame has answered the call for Hispanic and Latino students around the country with their compiled listing of over 350 scholarships. The list includes each scholarship’s name, award amount, description, requirements, application deadline, and contact information. The list is available in both English and Spanish, for free, in the resources section of the site. (Access to the scholarship page requires registration to the Community, which is also free.)
Escuchame Co-founder and Chief Executive Producer Deborah Aguiar-Velez chose to gather the information after speaking to many Latino students and their parents. “Everyone kept asking the same questions,” she said. “‘How can I afford to go to college? How can I compete for scholarships when I don’t even know what scholarships are out there?’ We knew we had to step up and fill this need.”
Adds Co-founder and Chief Technical Officer Raquel Velez: “People are spending hours online, looking for scholarships, when really they should be focusing on studying and applying to schools. Having a centralized list that’s freely available makes the whole process of finding money for college easier on everyone.”
Escuchame’s Scholarship Listing is updated regularly, as new scholarships are found and old ones are removed. “We want to have the most up-to-date list possible,” notes Aguiar-Velez. To add a scholarship to the list, please contact the Escuchame Team at email@example.com.