Listen Up Español expands Hispanic Market reach with help from industry veteran

listen up espanol

Listen Up Español a leading Spanish language call center for the U.S. Hispanic market, added Tom Sheppard, a fifteen year Direct Response veteran to their new business and client development team.  Sheppard will help Direct to Consumer marketers work with Listen Up Español by emphasizing the importance of the Hispanic market. He will also service existing Direct Response clients to ensure they are thoroughly pleased with Listen Up Español’s customer service, reporting and sales capabilities. Sheppard is a well
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New Research Bridges Gaps Between Healthcare Organizations & Hispanics

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The 2010 U.S. Census confirmed that the Hispanic population is the fastest growing ethnic segment in the country. Hispanics accounted for more than half of the growth in the U.S. in the past decade, and the Census predicts the group to reach 60 million by 2020. Importantly, the population is no longer confined to a few key markets but has spread to become an important factor in almost every state. This growth begs for more research to be conducted to better understand this marketplace and how to effectively communicate
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Coca-Cola Seeks Shop to Mine Social Web

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Winning Agency Will Create Way to Track What Consumers Are Saying Across Channels, Yield Insights Into Marketing Coca-Cola North America is searching for an agency to help it with social-media monitoring, Ad Age has learned. The winning agency will be responsible for formulating a consistent way of keeping track of what consumers are saying across Twitter, Facebook and other channels about all of Coca-Cola's brands in North America. It will then report back to the company to yield insights into how to improve or
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P&G Reviews PR Duties for Gillette

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After more than 20 years at Omnicom Group's Porter Novelli, Procter & Gamble is considering other agencies to handle public relations for Gillette. Porter Novelli -- which referred calls for comment to P&G -- is expected to defend the account. People familiar with the pitch say Porter will face off against a quartet of agencies that are a mix of roster and non-roster shops. P&G spends an estimated $4 million to $6 million on PR for its Gillette brand. It's an unexpected move for a company that rarely
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Muy Rico: Spanish-Language TV Tops $1.5B In Ad Rev

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With the U.S. Hispanic population growing, Spanish-language news media has fared better than its mainstream (English-language) counterparts, according to Pew Research Center. This continues to be the case despite the number of Hispanics born in the U.S., who are more likely to be bilingual or primarily English speakers. Some of the biggest success stories in Spanish-language news media come from TV, where Univision now rivals ABC, CBS and NBC in terms of audience size. It even recently launched a 24-hour
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The Multicultural Opportunity of Internet Radio

Listening to Internet Radio in English

We have known for a long time that listening to radio is a favorite activity of Hispanics and African Americans. In particular, listening to the radio has a long tradition in Latin America where radio is the town crier and the central point of communities where people find lost items, find jobs, get announcements, news, etc. Clearly also, music is a great part of the tradition of listening to the radio. I have been curious as to whether or not Internet radio has continued that tradition or not. In our Spring 2011
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AAF Mosaic Awards to be held Oct 6th

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The Diversity Achievement and Mosaic Awards Luncheon & Forum is part of AAF's programming designed to celebrate diversity and provide opportunities for advancement in the advertising industry. Each year hundreds of advertising industry thought leaders convene for this program to interact with their peers and demonstrate their company's commitment to inclusion and diversity.  This year's honorees are being recognized for their successful multicultural marketing and diversity efforts. The Mosaic Forum provides
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The White House & America’s Top CEOs Headline NSHMBA’s Conference & Career Expo

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Top Hispanic Talent, Entrepreneurs & Fortune 500 are Expected to Break Attendance Records!  The National Society of Hispanic MBAs (NSHMBA) will conduct its 22nd Annual Conference and Career Expo at the Anaheim Convention Center and Hilton Anaheim Hotel October 13-15. More than 8,000 Hispanic MBA professionals and students are expected to assemble for the nation's largest career expo for Hispanic MBAs. This year, NSHMBA and lead sponsors Sara Lee, United Technologies Corporation and the University of
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NEW STUDY: Public Relation Loses Credibility, According to Latest Gallup Poll

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The PR industry is suffering from an image problem, according to a new poll. Gallup asked adults in the U.S. whether they have a positive, negative, or neutral view of 25 industries, and PR and advertising didn’t fair too well—though not as badly as that of the government sector. According to Gallup, 32 percent of Americans have a positive view of the two industries—Gallup combined them for the poll—while 29 percent took a neutral stance, and 37 percent had a negative view. The PR and advertising
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Hispanicize Acquires Stake in Being Latino to Create Influential Latino Social Media Community Platform

Lance Rios - Being Latino

#BeLatino hashtag launched as Twitter hashtag for Latino issues and conversations Social media content and blogger marketing platform Hispanicize has acquired a significant stake in Being Latino, one of the nation’s leading Hispanic community and social media platforms and publisher of the online magazine Being Latino.  The acquisition immediately combines the communities and resources of these influential and innovative Latino social media entities. “With this stake in Being Latino combined with our
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Multigenerational Homes Surge in U.S.

When advertising executive John Gallegos wanted to promote a new package of Spanish-language channels for client Comcast Corp. (CMCSA), he put together a spot featuring the fictional Gutierrez clan gathered around television sets in their home. A smiling grandfather hands out popcorn in the ad. Gutierrez women weep along with a soap opera. A younger family member looks up words in a Spanish-English dictionary. And everyone shouts when a little girl tries to change the channel during a soccer match. “It’s a
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HPRA Recognizes Hispanicize Conference & Hispanic PR Blog Co-Founders as Public Relations Professionals of the Year

Hispanic PR Blog Co-Founders Manny Ruiz & Angela Sustaita-Ruiz with Pauline France at last year's Hispanicize PR & Social Media Conference in Hollywood.

Goya Foods and Founders of Annual Public Relations and Social Media Conference, Angela and Manny Ruiz, Headline Honorees The Hispanic Public Relations Association (HPRA), the leading non-profit organization founded to advance the careers of Hispanics in the field of communications, will honor Hispanic industry leaders and recognize the best in Hispanic public relations campaigns at its 27th Annual PRemio Awards and Scholarships Gala to be held Thursday, October 6, 2011 at the Conga Room at L.A. Live in Los Angeles,
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