Home → 2011 → Archives for July 2011

USHCC’s Green Builds Business Program Comes to Washington D.C.

07/29/2011 By Leave a Comment
USHCC Green Builds Business

The USHCC Foundation will select 20 small businesses from Washington D.C. to participate in two one-day workshops on best practices adopted by business owners to lower operating costs, increase revenues and motivate workers by incorporating sustainable efforts into their overall business models. The two-day training will take place at the Kellogg Conference Hotel at Gallaudet University on Monday, August 1st and Tuesday, August 2nd. The program will be led by Bill Roth, Founder of Earth 2017 and the trainer for the
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Filed Under: Hispanic Organizations News Tagged With:

Herb Espino Promoted to Senior Vice President of Sales for America CV Network

07/29/2011 By Leave a Comment

America CV Network has promoted Herb Espino to Senior Vice President of Sales for America CV Group.   The Senior Vice President will now be responsible for sales at all America CV owned & operated stations, throughout the East Coast, including Puerto Rico. Herb started his broadcasting career as account executive WCMQ AM, one of the first Hispanic radio stations in Miami, Florida. He then succeeded at various important management positions in Miami's Hispanic media: General Sales Manager of WLTV, Channel 23
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Filed Under: Hispanic Organizations News Tagged With:

Digital Moms Favor Informative Ads

07/29/2011 By Leave a Comment

Detailed digital advertising a good bet to reach mom demographic As the family’s chief purchasing officer, mothers are VIPs to marketers. And to reach moms, marketers are wise to invest in digital advertising. When the Coalition for Innovative Media Measurement and Media Behavior Institute surveyed US moms about the media activities they engage in during weekdays, they found that among both millennial and Gen X mothers, mobile usage was most common—even ahead of television. Other favorites in the digital area
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Filed Under: Hispanic Market Facts/Research Tagged With:

New Internship: Hispanicize Seeks Bilingual PR Intern

07/29/2011 By 1 Comment
Hispanicize

How do you reach Latinos online and actually engage them in your discussion? Partner with Hispanicize. Our platform delivers. Our services range from social media consulting to strategy analysis and outline to actual implementation and tactical outreach. Our group of social media and blogger connection services has two platforms- Hispanicize.com and latinamombloggers.com. We’re in need of a college-level intern with some unique skills that we would continue helping to develop. Ideal candidate is: Comfortable with
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Filed Under: Hispanic Market Jobs Tagged With:

The Beginning Of A Multicultural Marketing Approach

07/29/2011 By Leave a Comment

Considering the steadily growing population of Latinos, they have become a target of special study looking closely into their cultures and how they are adapting to the American way of life. Biculturalism or the cross-over between the two cultures are evident. And this phenomenon has attracted not only government policy makers, census takers, social scientists and social media, but also marketing professionals to look more closely into the U.S. Hispanic lifestyles and spending habits and how they affect the marketing
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Filed Under: Multicultural Media News Tagged With:

UrbanDaddy Launches Manero Club Social y Deportivo in Chicago & Miami

07/29/2011 By Leave a Comment

Media powerhouse, UrbanDaddy, debuts new Latin lifestyle website with performance by The Duo-Nacotheque during a Viewing Party for the Copa America Finals Earlier this week, Chicago celebrated the launch of Manero Club Social y Deportivo, an exclusive, first-of-its-kind digital destination for the sophisticated, affluent Latino on the Web, in a relaxed afternoon of soccer a la Manero style. The launch event took place at The Market Bar in Chicago, with a live performance by The
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Filed Under: Hispanic Organizations News Tagged With:

PRSA Board of Directors Renews Contract of COO Murray

07/29/2011 By Leave a Comment

At its quarterly meeting earlier this month, the 17-member Board of Directors of the Public Relations Society of America (PRSA) voted to renew the employment contract of PRSA president and chief operating officer William M. Murray, CAE, through December 2014. As the top staff member at PRSA, Murray has worked closely with PRSA’s chair and CEO, its Board of Directors and volunteer leaders to transform the organization in significant ways. In the past two years under Murray’s leadership, PRSA has increased the
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Filed Under: Hispanic Organizations News Tagged With:

NAHJ Mourns Passing of George Ramos; Consummate Journalist, Mentor to Many

07/28/2011 By Leave a Comment
George Ramos and Rosa Morales during his 2007 Hall of Fame induction. Morales and Ramos co-directed the NAHJ Student Campus. - Image via NAJH.org

George Ramos, a lifetime member of NAHJ and inductee into the NAHJ Hall of Fame, has passed away. He was 63. George was a mentor for the Student Campus at this year’s convention in Orlando, volunteer work he had done for many years. He was the consummate journalist, and was part of three teams whose work won Pulitzer Prizes for the Los Angeles Times. We grieve his loss and miss him. This tribute is written by NAHJ’s Vice President for Broadcast Manuel de la Rosa, one of George’s many protégés. – Michele
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Filed Under: Multicultural Media News Tagged With:

NEW INFOGRAPHIC: Google+1 vs Facebook

07/28/2011 By Leave a Comment
facebook vs google infographic

Wondering what makes Google +1 different than Facebook? Check out this new infographic from The Tech Addicts.
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Filed Under: Hispanic PR & Social Media Views Tagged With:

More than 40 percent of new independent Mary Kay businesses are Hispanic-owned

07/28/2011 By Leave a Comment
Mary-Kay

Despite the U.S. Department of Labor reporting only 18,000 new jobs added nationwide in June 2011, options to earn money still exist for the more than 13.9 million unemployed Americans. In fact, more than 165,000 people already are on their way by starting independent Mary Kay businesses in April in the United States -- the largest monthly amount within the last 10 years. Of the total new businesses, 40 percent or 66,000 are Hispanic-owned. Mary Kay also had a 9.5 percent increase in independent sales force members
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Filed Under: Hispanic Organizations News Tagged With:

Eventus Ramps Up Sports Marketing, Launches “Latino Living Legends” Exhibit Today

07/28/2011 By 1 Comment
Hispanic Heritage Baseball Museum Hall of Fame

1999 National Baseball Hall of Fame Inductee, Orlando Cepeda, Will Be On Hand for the Unveiling As part of ramping up its sports marketing division, Eventus has teamed up with the Hispanic Heritage Baseball Museum Hall of Fame (HHBMHOF) and the New York Yankees to unveil a special exhibit featuring memorabilia from six living Latino baseball Hall of Fame members.  The "Latino Living Legends" exhibit will open today to the public for a limited run at the New York Yankees Museum Presented by Bank of America located
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Filed Under: Hispanic Culture News Tagged With: ,

Advertising Industry Honors Excellence in Multicultural Marketing

07/28/2011 By Leave a Comment
DivMos_Webpage_Header

Fifteen champions of inclusion will be honored by the AAF at the 2011 Diversity Achievement and Mosaic Awards Luncheon & Forum, which will take place on October 6, 2011 in the Roosevelt Hotel New York, during Advertising Week. Diversity Achievement 2011 Mosaic Awards 2011 Corporate Leader Procter & Gamble Company Multiethnic Advertising Campaign Agency: UniWorld Group, Inc. Campaign: Where I'm From Industry Influential John B. Osborn President and CEO BBDO New
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Filed Under: Upcoming Industry Events Tagged With: