HPRA-LA & CCNMA: Latino Journalists of California present How Social Media has Impacted News Gathering & Reporting

HPRASocial media is creating a new breed of journalists.  Twitter, Facebook, and You Tube have affected the news organizations and changed — for better or worse — how journalists perform their jobs every day.

In this session, reporters and news media industry leaders will share the current state of journalism and the impact social media has on news gathering and reporting.

Speakers to be announced.
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Lucia Tovar-Matthews Honored by Latino Leaders Magazine

Through a four-city tour, Latino Leaders Magazine brings together small groups of emerging and established Latino leaders for its Club Leaders of the Future roundtable event in Miami, Los Angeles, Chicago and Washington, D.C.

Lucia Tovar-Matthews, board member for the San Diego Community College District Oversight Committee and executive director of DIÁLOGO, the premiere independent Hispanic public relations firm, was honored  by Latino Leaders Magazine for her outstanding achievements as a leader seeking to improve the conditions of Latino youth.

By “Connecting Leaders and Inspiring the Future,” the Club Leaders for the Future initiative has already passed through Miami in February and Los Angeles on June 29, at the W Hotel.  Past events have hosted world-renown designer Christian Cota, Moises de la Renta, Jeb Bush Jr. and more than 30 others involved in various industries

Terra Wins Best iPad Experience Award

Terra received an award for Best iPad Experience at the first annual User Experience Awards 2011 during Internet Week.

Three months ago, Terra incorporated a new navigating technology using the HTML5 technology for iPad that offer users a more enjoyable experience when navigating through the Terra.com content.

With the HTML5 technology, it is unnecessary to download an application and its frequent updates. This offers a much faster loading time compared to the traditional model of HTML.

Terra’s app features: full screen navigation, possibility to store websites for offline reading, endless tabs and text search.

“This award recognizes our commitment to innovation, our investment in creating products appropriate for new devices and our dedication to always offer the best user experience,” said Sandra Pecis, Terra’s Vice President of Media for Latin America and the US.

NEW BOOK: The Immigrants Who Built America

A true story of how the author’s father left his native land, endured struggles and sacrifices, and reached his dream of finding a home in America

The Immigrants Who Built America tell their story through the life of one man, Ramon Santiso de la Quiroga, who left everything behind in his Spanish homeland to seek adventure in the United States. Author Raymond Santiso gives voice to his father as he shares this story to all readers.

Leaving his parents, siblings, and even his fiancee, Ramon braved the long sea voyage between Europe and the New World. Friendless, jobless, and unable to speak the language, he chased his vision of prosperity … and the coveted American dream. Join him in this not-so-easy journey from Ellis Island to New York and from Cuba to Philadelphia, through Prohibition, the Crash of 1929, and the Great Depression. He soldiered on through the soup lines, discrimination, and endless hard work to take his place on America’s construction sites, ships, and factories – struggling to survive. (more…)

National Latino Organizations Launch “The Art of Politics”

The National Hispanic Foundation for the Arts (NHFA), together with the National Council of La Raza (NCLR), the Mexican American Legal Defense and Education Fund (MALDEF), The LIBRE Initiative and Being Latino are launching a social impact project called:  The Art of Politics.  The initiative draws attention to the lack of Latino voices on the four Broadcast Network’s Sunday Morning News Talk Shows: ABC’s This Week; CBS’s Face the Nation; FOX News Sunday; and NBC’s Meet the Press.
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Discovery Familia Airs Special Episodes of Hi-5

The network invites children to spend part of their summer vacation on fun-filled, learning adventures – from a Safari in Africa to exploring our fascinating underwater world

Discovery FamiliaDiscovery Familia heats up the summer with special episodes of Hi-5, the network’s classic series that will transport children to a summer filled of adventures. Providing a positive and healthy learning environment, this specially-prepared summer segment begins airing on July 11 from Monday through Friday at 12:30 PM ET/ 9:30 AM PT (the series will continue throughout the year in this same time slot once the special programming has concluded). (more…)

Randy Falco Named Chief of Univision

Randy Falco, the chief operating officer of Univision Communications, was promoted on Wednesday to be the president and chief executive of the fast-growing Spanish language media company.

Mr. Falco was the unanimous choice of the Univision board of directors, according to its executive chairman, Haim Saban. The company had been conducting a search for a new chief executive since March, when Joe Uva exited.

Read the entire article at The New York Times.

Connecting ‘Like A Good Neighbor’ On Facebook

How should marketers customize a Facebook initiative for the U.S. Hispanic market? State Farm’s Aymee Zubizarreta answered that question during our recent conversation about how the insurance giant found its voice and connected to its Latino audience with content about music, family and culture on the leading social network.

Read the entire article on Hispanicize.

National Minority Mental Health Awareness Month Coincides with the 10th Anniversary of U.S. Surgeon General’s Report on “Mental Health: Culture, Race and Ethnicity”; NAMI Convention, July 6-9 in Chicago to Address Disparities

National Minority Mental Health Awareness Month begins this Friday, July 1, offering an opportunity to civic leaders and national and local media to spotlight mental health issues affecting African American, Asian American and Pacific Islander, Latino and Native American communities.

This year’s observance comes ten years after the U.S. Surgeon General published the report Mental Health: Culture, Race and Ethnicity in August 2001.

National Minority Mental Health Awareness Month is a time for education, support and advocacy,” said Michael Fitzpatrick, executive director of the National Alliance on Mental Illness (NAMI).
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Olgivy Asks, Is Men’s Health Valued More?

Most American women feel more independent today than they did five years ago (64%), reporting the greatest strides in women’s independence were in career advancement (65%), education (55%) and politics (46%). But when it comes to their health, women don’t claim independence — nearly half of women (47%) believe society values men’s health more than women’s health, according to a new survey of 2,500 Americans.

Almost seven in 10 women (67%) say they put their family’s health needs ahead of their own. More than one-third of employed women (35%) use most of their sick days for someone else and nearly one-quarter (24%) of all employed women feel like they are at a disadvantage because they are typically the one who uses sick days when a family member gets sick. This is especially true for moms with kids living in the household (40%).
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NEW INFOGRAPHIC: When Should You Tweet?

As a communicator, you already know that Twitter and Facebook are great tools to broadcast a message quickly and efficiently.

But do you know the best times to send your message so it receives maximum exposure?

If you don’t, this infographic by KISSmetrics—with data from Dan Zarrella—has you covered, highlighting when people are most likely to tune in to your social media activity.

Get the lowdown on the stats at PR Daily.

Chrysler Identified by Readers as One of Best Companies For Diversity

Readers’ choice survey identifies employers of technical professionals “doing the best work promoting diversity, and supporting minorities and women, work/life balance and supplier diversity”

The readers of Diversity/Careers in Engineering & Information Technology magazine have named Chrysler Group to the magazine’s “Best Companies For Diversity” list for 2011.  This annual reader survey identifies employers of technical professionals in the U.S. the magazine’s readers believe “are doing the best work promoting diversity and supporting women and minorities, work/life balance and supplier diversity.”

The readers’ choices were based on their perceptions, formed by their own experiences, their conversations with others and what they’d read about the employers.  Readers were asked to affirm the status of employers that have been recognized as Best Diversity Companies in previous reader surveys conducted by the magazine, and were given the opportunity to include new employers “whose diversity initiatives were particularly striking.”

This was the first time since the Best Diversity Companies Readers Survey was launched five years ago that Chrysler Group was selected.  The readers who took part in the survey were diverse, college-educated technical professionals and students that included women, African Americans, Hispanics, Native Americans, Asian Americans, veterans, and people with disabilities. (more…)