BILLBOARD RECOGNIZED THE BEST MARKETING, BRANDING AND SPONSORSHIP CAMPAIGNS AT THE FIRST ANNUAL BILLBOARD LATIN MUSIC MARKETING AWARDS

The event was part of the Billboard Latin Music Conference Presented by State Farm in Association with AT&T Universal Music Latin America, Universal Music Latin Entertainment, Cardenas Marketing Network, and Alma DDB were honored at the First Annual Billboard Latin Music Marketing Awards for presenting the best campaigns, collaborations and creative visions from Latin music over the past year. Sponsored by Telemundo, the event took place at the Eden Roc Renaissance Miami Beach during the 22nd Annual BillboardLatin
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Edelman beats digital shops in review to become VW social media AOR

Volkswagen (VW) named Edelman its social media AOR, following a competitive review with a number of digital and creative shops. Sources confirmed that the account represents a three-year relationship with an annual budget of over one million dollars. Edelman won the PR AOR business in January, and IPG's Deutsch, which handles Volkswagen's marketing, is said to have supported the agency throughout the pitch process. Read the entire article at PR Week (subscription).
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Jennifer Lopez & Anthony team up with Fuller for new show

NEW YORK (AP) — Jennifer Lopez is teaming up with "American Idol" creator Simon Fuller for a new TV show — and she's bringing husband Marc Anthony into the fold. The trio announced Wednesday that they are creating "Q'Viva! The Chosen." The show would feature the superstar couple as they travel 21 countries to find the best performers in Latin music, dance and other arts with the goal of creating a live extravaganza. Lopez says the show will be groundbreaking. "Q'Viva!" is sponsored by BlackBerry. A
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Offerwise Connects U.S. Hispanic Population with Researchers

As corporations nationwide struggle to measure the temperature of the U.S. Hispanic consumer, talk of one online consumer research site continues to heat up industry circles. QueOpinas.com – using an exclusive, in-house proprietary recruitment model – attracts more than 1,500 Hispanic panelists per day. The site collects traditionally hard-to-capture profiling data such as acculturation level, education level, media habits, regular grocery purchases, automobile type, household demographics, other buying
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Telemundo Expands El Poder De Saber Education Initiative

Multi-Platform Campaign Promotes the Educational Advancement of Young Latinos Telemundo Communications Group announced the launch of its 2011 “El Poder de Saber” (The Power of Knowing) multiplatform campaign. The public service announcements for the new season will premiere on Monday, May 2 during “Al Rojo Vivo con Maria Celeste” at 5pm ET. Now in its eighth year, the company-wide effort focuses on promoting the educational advancement of young Latinos, with
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More Working Women Than Men Have College Degrees, Census Bureau Reports

New Data Provide Most Detailed Look Ever at Years of School Completed Among the employed population 25 and older, 37 percent of women had attained a bachelor's degree or more as of 2010, compared with 35 percent of men, according to new data from the U.S. Census Bureau. In contrast, among all adults 25 and older, 29.6 percent of women and 30.3 percent of men had at least a bachelor's degree. The data come from tabulations on Educational Attainment in the United States: 2010 and not only examine gender
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Part III: Are We Witnessing The End Of The Hispanic Advertising Agency, As We Know It?

It used to be that advertising to the Hispanic segment of the population was simple. When a client wanted to advertise to Hispanics, it hired (for the most part) a Hispanic advertising agency. The agency produced spots that were done in Spanish and broadcasted in one of the few Spanish media outlets. Hispanics are becoming the largest minority group in 191 metropolitan areas, a fact that has the potential to shift the balance of power in the House of Representatives due to ethnic voting in states in the
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AOL’s Patch Sites Push Unpaid Community Bloggers

In what it's calling a "full-on course correction," AOL's Patch network of hyper-local news sites plans to flesh out a forthcoming blog platform with 8,000 non-paid contributors. In a memo issued this week, Patch Editor In Chief Brian Farnham said he wants all 800 Patch sites to sign up 10 community contributors, referring to the effort as a "full-on course correction heading Patch in the direction we want to go."
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Being Latino Partners with Telemundo for ‘Digital Influencers Day’ Posted

Being Latino is in Miami as part of Telemundo’s Digital Influencers Day. With Telemundo’s understanding that social media platforms are an integral part of reaching today’s Latino–the largest users of social media, especially via smartphones–they open their doors to Latino digital influencers such as Being Latino for an open discussion. Read the entire article at Hispanicize.
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