BILLBOARD RECOGNIZED THE BEST MARKETING, BRANDING AND SPONSORSHIP CAMPAIGNS AT THE FIRST ANNUAL BILLBOARD LATIN MUSIC MARKETING AWARDS

The event was part of the Billboard Latin Music Conference Presented by State Farm in Association with AT&T

Universal Music Latin America, Universal Music Latin Entertainment, Cardenas Marketing Network, and Alma DDB were honored at the First Annual Billboard Latin Music Marketing Awards for presenting the best campaigns, collaborations and creative visions from Latin music over the past year. Sponsored by Telemundo, the event took place at the Eden Roc Renaissance Miami Beach during the 22nd Annual BillboardLatin Music Conference Presented by State Farm in Association with AT&T that took place from April 26 to 28.

Reflecting the new trends in Latin Music Marketing and the new forms of innovation and creativity in the industry, the Billboard Latin Music Marketing Awards recognized and honored the best marketing, branding and sponsorship campaigns that used Latin artists and songs during the last year. The event was part of the newly added The Marketing Exchange Hosted by Telemundo and Mun2, and included welcome remarks by Don Browne, President of Telemundo Communications Group. (more…)

Study: Fewer than 2 percent of online orders came from social networks

Companies that think social media engagement is the key to increasing online retail purchases may want to reconsider.

A new Forrester/GSI Commerce report called “The Purchase Path of Online Buyers” found that fewer than 2 percent of online orders from Nov. 12 through Dec. 20 resulted from buyers coming from a social network.

Email marketing and search advertising, meanwhile, proved to be more effective in driving sales.

Read the entire article at PR Daily.

Edelman beats digital shops in review to become VW social media AOR

Volkswagen (VW) named Edelman its social media AOR, following a competitive review with a number of digital and creative shops. Sources confirmed that the account represents a three-year relationship with an annual budget of over one million dollars.

Edelman won the PR AOR business in January, and IPG’s Deutsch, which handles Volkswagen’s marketing, is said to have supported the agency throughout the pitch process.

Read the entire article at PR Week (subscription).

Jennifer Lopez & Anthony team up with Fuller for new show

NEW YORK (AP) — Jennifer Lopez is teaming up with “American Idol” creator Simon Fuller for a new TV show — and she’s bringing husband Marc Anthony into the fold.

The trio announced Wednesday that they are creating “Q’Viva! The Chosen.” The show would feature the superstar couple as they travel 21 countries to find the best performers in Latin music, dance and other arts with the goal of creating a live extravaganza.

Lopez says the show will be groundbreaking.

“Q’Viva!” is sponsored by BlackBerry. A statement said more than one network will be involved, but they have yet to be announced. It’s unclear when the show will air.

Lopez became a judge on “American Idol” this year.

Offerwise Connects U.S. Hispanic Population with Researchers

As corporations nationwide struggle to measure the temperature of the U.S. Hispanic consumer, talk of one online consumer research site continues to heat up industry circles.

QueOpinas.com – using an exclusive, in-house proprietary recruitment model – attracts more than 1,500 Hispanic panelists per day. The site collects traditionally hard-to-capture profiling data such as acculturation level, education level, media habits, regular grocery purchases, automobile type, household demographics, other buying habits and more. (more…)

Social Media Makes Us Lazy? No, Not Really

Every few months, a new meme gathers more attention in the PR and marketing worlds than it deserves. Often borne out of fear or ignorance, it usually takes the form of decrying the latest and greatest forms of technology and digital media in favor of old reliable.

This is the story of how one well-respected marketer has given credence to a new take on an old lament. More specifically, that “cheap social media makes [junior] marketers lazy.”

Some industry leaders, apparently, actually feel this way. According to MarketingWeek, Simon Carter, marketing director of Fujitsu’s U.K. government arm, believes that the perception of some communicators and marketers that social media is “free” — combined with the preference among novice professionals to use only social media — has led to a gross overuse of social media at the expense of vital skills learned from traditional tactics.

Read the entire article at Hispanicize.

Telemundo Expands El Poder De Saber Education Initiative

Multi-Platform Campaign Promotes the Educational Advancement of Young Latinos

Telemundo Communications Group announced the launch of its 2011 “El Poder de Saber” (The Power of Knowing) multiplatform campaign. The public service announcements for the new season will premiere on Monday, May 2 during “Al Rojo Vivo con Maria Celeste” at 5pm ET. Now in its eighth year, the company-wide effort focuses on promoting the educational advancement of young Latinos, with an emphasis on secondary education and preventing high school drop-outs among Hispanic youth.
(more…)

Social Networking Services Expand in Latin America

Myriad Group AG (SIX: MYRN), a global leader in mobile technology having shipped over 3.8 billion software applications on more than 2.2 billion phones, today announces Telefonica Movistar has launched Myriad Social Network Services, marking the first phase of Myriad’s 5-year partnership with Telefonica to provide social networking to its 13 mobile operations across Latin America.

As part of the commercial launch, Telefonica Movistar customers can now, for the first time, quickly access their social networks, viewing all their friends’ latest messages while updating their own status across all of their social network communities simultaneously via one mobile screen. (more…)

More Working Women Than Men Have College Degrees, Census Bureau Reports

New Data Provide Most Detailed Look Ever at Years of School Completed

Among the employed population 25 and older, 37 percent of women had attained a bachelor’s degree or more as of 2010, compared with 35 percent of men, according to new data from the U.S. Census Bureau. In contrast, among all adults 25 and older, 29.6 percent of women and 30.3 percent of men had at least a bachelor’s degree.

The data come from tabulations on Educational Attainment in the United States: 2010 and not only examine gender differences in attainment but also provide the most detailed information on years of school completed ever presented by the Census Bureau, showing for each level of attainment exactly how many years of education adults have. (more…)

Part III: Are We Witnessing The End Of The Hispanic Advertising Agency, As We Know It?

It used to be that advertising to the Hispanic segment of the population was simple.

When a client wanted to advertise to Hispanics, it hired (for the most part) a Hispanic advertising agency. The agency produced spots that were done in Spanish and broadcasted in one of the few Spanish media outlets.

Hispanics are becoming the largest minority group in 191 metropolitan areas, a fact that has the potential to shift the balance of power in the House of Representatives due to ethnic voting in states in the redistricting process.

No wonder we are becoming so sought-after. But are we really being courted the right way?
(more…)

AOL’s Patch Sites Push Unpaid Community Bloggers

In what it’s calling a “full-on course correction,” AOL’s Patch network of hyper-local news sites plans to flesh out a forthcoming blog platform with 8,000 non-paid contributors.

In a memo issued this week, Patch Editor In Chief Brian Farnham said he wants all 800 Patch sites to sign up 10 community contributors, referring to the effort as a “full-on course correction heading Patch in the direction we want to go.” (more…)

Being Latino Partners with Telemundo for ‘Digital Influencers Day’ Posted

Being Latino is in Miami as part of Telemundo’s Digital Influencers Day. With Telemundo’s understanding that social media platforms are an integral part of reaching today’s Latino–the largest users of social media, especially via smartphones–they open their doors to Latino digital influencers such as Being Latino for an open discussion.

Read the entire article at Hispanicize.