In my last article, I asked, "Are we approaching Hispanic Social Media all wrong?" Has 40+ years of Hispanic advertising based on language, demographics, and culture led us astray in the age of social media? My thesis was, and continues to be, that marketers need to move beyond language, demographics and culture if they hope to be effective in using social media to engage Hispanics. I introduced the topic of psychographics (e.g., tapping into digital psychographic communities) and the possibility that this might
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The DiversityInc Top 10 Companies for Latinos
03/31/2011 By Leave a Comment
What makes a company the place where all talent, but in this case especially Latino talent, wants to work, stay and fulfill potential, including the ability to innovate? What type of corporate culture is open and inclusive? In general, our data shows that companies that are good for Latinos also are good for women, Blacks, Asians, American Indians, LGBT people, people with disabilities and straight, white men. Those are the companies you'll see on The DiversityInc Top 50 Companies for Diversity® list and many of
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Discovery Familia Joins Forces With the President’s Challenge
03/31/2011 By Leave a Comment
Network Commits to Inspiring Hispanic Moms and their Kids to Adopt a More Active and Healthy Lifestyle
Discovery Familia has announced that it will join forces with The President's Council on Fitness, Sports and Nutrition (PCFSN) through their President's Challenge program to become a leading advocate among Hispanics for the "Million PALA Challenge." The goal of the "Million PALA Challenge," which was launched last September by PCFSN and the First Lady's Let's Move! initiative to fight childhood obesity, is to
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National Association for Multi-Ethnicity in Communications & Women in Cable Telecommunications Partner on New Diversity Survey
03/31/2011 By Leave a Comment
-- The Society for Human Resource Management to Conduct Survey
-- Funding for the Combined Survey Provided by a Grant from the Walter Kaitz Foundation
-- Results of the Survey to be Released at Town Hall Meeting During Cable Diversity Week
-- NAMIC Survey Re-branded
National Association for Multi-ethnicity in Communications (NAMIC) and Women in Cable Telecommunications (WICT) have announced plans to partner on a joint survey for the next editions of the WICT PAR Initiative and the newly re-branded NAMIC AIM
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Republica’s Plasencia Named Outstanding CEO of the Year by Miami Chamber of Commerce
03/31/2011 By Leave a Comment
MIAMI - Jorge A. Plasencia, chairman and chief executive officer of the Miami-based Hispanic advertising and PR firm Republica, was named "Outstanding CEO of the Year" by the Greater Miami Chamber of Commerce (GMCC) at its Top 100 Minority Business Awards Luncheon last week. The annual awards program celebrates South Florida's diversity and spirit of entrepreneurship.
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The "Outstanding CEO of the Year" award recognizes an individual who has excelled in their field,
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Being Mentored to Death Rather Than Promoted
03/30/2011 By Leave a Comment
In Hermina Ibarra’s Harvard Business Review podcast titled Women are over-mentored (But under-sponsored), she discussed a recent study where she found that many mentoring programs were not producing a true substantial result for women: promotions up the corporate hierarchy.
In essence, the women were “being mentored to death rather than promoted.”
Mentoring is a tricky and fuzzy concept that gets thrown around a lot. Mentoring has a lot of connotation. Talking to people about mentoring provides
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CSC Names Jose Jimenez Chief Diversity Officer
03/30/2011 By Leave a Comment
CSC (NYSE: CSC) has named Jose Jimenez chief diversity officer, effective April 2, 2011. Reporting to Michael Laphen, chairman, president and CEO and Denise Peppard, vice president and chief human resources officer, Jimenez will advance the diversity and inclusion program within CSC.
In this new role, Jimenez will work closely with CSC executives globally to develop business initiatives that enhance customer and community relationships as well as external and internal
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