JOB ALERT: Account Executives/Senior Account Executives (Irvine, CA)

Account Executive/Senior Account ExecutiveSchubert Flint Public Affairs, Irvine Office. Ability to work in fast-paced environment/multi task. Media relations and excellent written/verbal skills required. 2+ years agency experience preferred. Salary $35-42K.

Account Executive/Senior Account ExecutiveSchubert Flint Public Affairs, Irvine Office seeks bilingual team member to support Latino grassroots/media efforts. Media relations, excellent written/verbal skills required. 2-plus years agency experience preferred. Salary $35-42K.

Pleas send cover letters/resumes to:

Behaviorgraphics: Discovering the “Me” in Social Media

Social media is a deeply personal ecosystem that I lovingly refer to as the EGOsystem. As such, there is a “me” in social media for a reason. It is quite literally a world in which we are at the center of our online experiences, a place where everything and everyone revolves around us.

Placing ourselves in the role of this emerging social consumer for a moment, brands, businesses, and media aren’t sure how to see or reach us directly yet. We’re lured through creative attempts to follow them on Twitter or “Like” them on Facebook. But for the most part in social media, we are faceless consumers brought only to life through avatars, bios and a history of our online activities and connections.

Read the entire article at Fast Company.

The Problem With Public Relations

Six months before Southfork Kitchen opened, a local public relations director pitched me, telling me what he would do, how he would do it and how much it would cost: $4,500 a month for the busy months of the year and maybe half that for the other half. I wondered which six months needed more P.R. — the long lonely winters or the hot and heavy summers? The Hamptons is an archipelago of 20 key resort towns where even the worst restaurants seem crowded in the summer.

Read the entire article in The New York Times.

Infographic: What Happens in 20 Minutes on Facebook

We found this cool infographic on WebProNews – Facebook Infographic Reveals We Really Like Facebook – Check it out and then go read the post by Chris Richardson for more information.

The findings of a 20-minute breakdown of Facbook activity include:
- 1.9 million friend requests accepted
- 1.5 million wall posts
- 1.3 million photos tagged
- over 10 million comments made

Facebook Infographic

The Manuel Rivera-Ortiz Foundation for International Photography Announces Grant Competition

The Manuel Rivera-Ortiz Foundation for International Photography is currently seeking to award one social documentary photographic project produced in the journalistic tradition of Manuel Rivera-Ortiz.

One project based on pressing social issues in the developing world will receive a grant of 5,000 USD to be utilized for the production or completion of a pre-approved project. (more…)

HPRA Event – Meet the Media: Digital Divas

Join PR professionals, some of the most enterprising media experts in the Latino online space and My Latino Voice in NYC for a night of networking, professional development and inspiration at HPRA’s “Meet the Media: Digital Divas” on March 2nd.

My Latino Voice’s Rosa Alonso, AOL Latino’s (Tu Voz en Tu Vida) Marcela Sarmiento, Casa Naranja’s, Elizabeth Mateo and La Cosmopolatina’s Lizbeth Cardozo discuss online trends, content that resonates with the Latino audience and whether we prefer English, Español or a bit of both.

* DATE: March 2, 2011
* TIME: 6:00 PM – 7:00 PM
* Location: Porter Novelli 75 Varick St. 6th Fl., New York City (Subway:1/2 to Canal St.)

* HPRA Members – Free
* Non-members – $25.00 (USD)


The Super Bowl of Demographics

The United States Census results generate high expectations; attracting both experienced Hispanic advertisers – the “aficionados” – and newcomers, the “casual fans.” Every 10 years, representation in Congress and the distribution of $400 billion each year in federal funds are at stake.

However, for marketers, the Census data has a whole other meaning. And this is even truer for Hispanic marketing, getting everybody riled up, making predictions, and placing bets on what to expect. While changes in population do not happen all at once, the Super Bowl of demographic surveys has been the major event supporting the growing interest in the Latino market. Take ad investment for example. In 2002, the year after the 2000 Census results were released, Hispanic ad investment soared to $3.4 billion, a 27.4 percent growth compared to the 4 percent growth in the previous year.

Read the entire article by Gustavo Razzetti at ClickZ.

Billboard Latin Music Marketing Awards Deadline Coming Feb. 28, 2011

The deadline to submit campaigns for the First Annual Billboard Latin Music Marketing Awards is February 28, 2011.   Billboard is inviting advertising agencies and record labels to submit, free or charge, their works by visiting The Billboard Latin Music Marketing Awards are part of the 22nd Annual Billboard Latin Music Conference Presented by State Farm® to be held from April 26 to 28 at the Eden Roc Renaissance, Miami Beach, Florida. (more…)

ALPFA Creates New Consulting Division, Appoints Dr. Robert Rodriguez as VP

ALPFA  announced the appointment of Dr. Robert Rodriguez to the position of senior vice president at ALPFA Consulting. Rodriguez will be working to develop a new diversity consulting services division at the organization.

Dr. Rodriguez is a leading expert on corporate Latino management best practices who has worked with more than 70 corporations in helping structure diversity workforce programs. He joins ALPFA to add to the leadership development portfolio the organization has created during its almost 40-year history. (more…)

Chrysler Group Executive Named to HispanicBusiness Magazine’s 2011 Corporate Elite

  • President and CEO of Ram Truck Brand Fred M. Diaz, Jr. receives “Corporate Elite” honor
  • List includes the 25 most influential, engaged and dynamic Hispanic business leaders in America
  • Selectees must have made “a significant professional accomplishment  in their field and demonstrated dedication to the advancement of the Hispanic community”

The editors of HispanicBusiness Media selected Fred M. Diaz, Jr., President and CEO of Ram Truck Brand and Head of National Sales, Chrysler Group LLC to their 2011 Corporate Elite list.  The annual Corporate Elite list — published in the January/February issue of HispanicBusiness magazine — includes the 25 most influential, engaged and dynamic Hispanic business leaders in America.

Indie Film “blacktino” with Danny Trejo & Other Star Actors to be Featured at SXSW Film Festival, Trailer Released

The South by SouthWest Film Conference and Festival is a uniquely creative environment featuring the dynamic convergence of talent, smart audiences and industry heavyweights. The festival runs from March 11-20 and is considered the launching pad for new creative content. The internationally acclaimed Festival celebrates raw innovation and emerging talent, featuring a truly diverse program that includes provocative documentaries, subversive comedies, genre standouts and more.

One of the films accepted by SXSW is “blacktino,” the first film by Austin, Texas, native Aaron Burns, which features Latino stars like Danny Trejo.

According to the official SXSW description:

“blacktino” is a dark teen comedy about an overweight half-black, half-hispanic nerd named Stefan Daily. He was raised by his black grandmother in a medium sized suburb of Austin, TX. Struggling to find his place in a mostly white high school, Stefan finds sanctuary among the eclectic mix of social outcasts in the school’s Theatre Department. In the tradition of the great teen comedies of the last thirty years “blacktino” will ensure that the torch of “teen angst” continues to burn bright.

Here’s the trailer that was just released:

Thanks to HispanicallySpeakingNews for the heads up.

How Well Is Social Media Fitting into the Marketing Mix?

Budgets are rising, but integrating social media into overall strategies is still a challenge

Over the next several years, social media spending will become a bigger percentage of companies’ overall marketing budgets. Yet CMOs report there are still challenges when it comes to integrating social media into their overall business strategies.

The American Marketing Association and Duke University’s Fuqua School of Business surveyed more than 400 top marketers for the February 2011 CMO Survey. They reported that over the next 12 months, social media spending will jump to 9.8% of marketing budgets, up from the current level of 5.6%. In the next five years, that percentage will increase to 18.1%. (more…)