Study Illustrates Business Case for Marketing to and Serving U.S. Multicultural Markets
The American Hotel & Lodging Association (AH&LA) has released a study quantifying the travel and spending power of the top five multicultural groups – African-Americans, Asian-Americans, Hispanics, Lesbian/Gay/Bisexual/Transgender (LGBT), and females. The Power and Opportunity of Multicultural Markets provides a snapshot of the size and potential economic impact for hoteliers who target these important segments.
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AH&LA Commissions Study of Multicultural Markets
01/31/2011 By Leave a Comment
Descuento Libre Selects Sensis as Agency of Record
01/31/2011 By Leave a Comment
LOS ANGELES, CA — Sensis has been selected as agency of record (AOR) by Descuento Libre to completely rebrand and market the social buying website targeted to Hispanics and focused on Latino culture. Work provided by Sensis will include strategic planning, rebranding, marketing plan development and the launch of a digital-centric advertising campaign.
Founded in 2010, Descuento Libre targets Latino consumers and those interested in experiencing Latino culture through discounted promotions on a social buying
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Minority Content Helped Seal NBC Universal Deal for Comcast
01/31/2011 By Leave a Comment
But Will Commitment Help Marketers Looking to Spend More Advertising Dollars in the Sector?
As it turns out, minority programming became the linchpin to Comcast's expensive and hard-fought campaign to win federal approval for its merger with NBC Universal. In what some observers saw as a cynical, yet savvy ploy, the cable giant specifically sought to appease Federal Communications Commissioner Mignon Clyburn, a Democrat who had expressed concerns that the merger would drown out diverse voices in an increasingly
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Sorry State of Diversity in Advertising Is Also a Culture Problem
01/31/2011 By Leave a Comment
Despite Temporary Hike in Minority Creatives After Recruiting Efforts, Agency Environments Seem to Be Turning New Hires Away
It's 2011, and while many things have changed in the advertising industry, the sorry state of diversity hiring isn't among them.
Despite some positive trends over the past year -- general-market agencies are hiring more Hispanics (as they try to win more Hispanic business) -- a number of watchdog groups and industry professionals still think the situation is far from good.
Though the
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Is Cross-Cultural an Industry Breakthrough or Threat to Ethnic Shops?
01/31/2011 By Leave a Comment
While Some Praise Concept of a Unified Message, Others Argue General-Market Agencies Are Using it to Move in on Others' Turf
One of the latest buzz words to enter the marketing lexicon is "cross-cultural." It paints an idealistic picture of a color-blind society, one in which consumers' similarities outweigh their differences regardless of ethnic groups. Whereas multicultural means multiple executions -- often from multiple shops -- wouldn't it be simpler to find one truth that reaches across culture?
Read the
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CultureWaves Offers Real-Time Consumer Insights from Around the World
01/31/2011 By Leave a Comment
CultureWaves, a global consumer-insights company, offers a fresh approach to multicultural market research by providing consumer insights based on real underlying human emotion—the why, not the what—of a trend. With a constant feed of content being researched and uploaded 24 hours a day from around the world, the unique software system utilizes “cloud” methodology and varied worldwide feeders to capture this life evidence.
Thirty-three behavioral shifts are tracked and monitored all day, every day,
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PRSA and Hispanic Public Relations Association Broaden Partnership
01/31/2011 By 2 Comments
NEW YORK, NY — The Public Relations Society of America (PRSA) is expanding its affiliation with the Hispanic Public Relations Association (HPRA), having agreed on a framework for greater cooperation and reciprocity on a broad range of member and industry initiatives.
PRSA and HPRA will cross-honor member rates for national events and reciprocate on guest articles, blog posts, speaking opportunities, web links and memberships for each organization’s Executive Committee. HPRA’s Executive Committee also will
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PRSA Renews Partnership with Hispanic Public Relations Association and Hispanicize to Sponsor Hispanicize 2011
01/31/2011 By Leave a Comment
- PRSA members will get discounted rate to attend conference
- PRSA will co-sponsor opening night ‘Advancing Diversity’ reception
NEW YORK, NY — For the second year in a row, the Public Relations Society of America (PRSA) is partnering with the Hispanic Public Relations Association (HPRA) and Hispanicize to become the association co-sponsor of Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference.
PRSA, as part of its “Advancing Diversity” initiative, supports the
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