Digital usage and ecommerce increase when women become moms
Describe almost any mother of small children and one word comes to mind: busy.
Two recent studies verify this truism by showing that women spend less time with media outlets such as TV and magazines—but more time online—after becoming a mom. An Eric Mower and Associates survey, for example, found that more than half of new mothers spend less time watching TV (59%) and reading magazines (55%), and that 59% also spent less time shopping in stores. The
National Hispanic Landscape Alliance and Magnetic Productions are Seeking Hispanic Host of New Landscaping Series on the DIY Network
The National Hispanic Landscape Alliance (NHLA) has found an opportunity to help Magnetic Productions in finding a Hispanic host of a new landscaping series for DIY Network. The series will focus on dramatic yard makeovers using innovative tools, products, and ideas.
The network is looking for a male or female, mid-20s to mid-40s, who has professional experience in landscape design or construction. The ideal candidate will be a fun, energetic person with tons of personality and a diverse ethnic background. Prior TV
The SBS President and CEO is being recognized by Poder magazine as a business leader in the publication’s annual “Top 100 Most Influential Hispanics” list. The list includes the most notable figures from the political, business, science, education and entertainment sectors. Alarcón said, “To be recognized by Poder magazine is an honor which I would like to share with the millions of Hispanic entrepreneurs in America who are transforming our economy. I am grateful and proud to represent the interests of the
Soon, nearly HALF of all small businesses will be blogging. And a third as many will be using social media to marketing their products and services. Courtesy of Remarkablogger and Credit Loan, here's a new infographic that visualizes the future of blogging and social media over the next year.
(via The Chris Voss Show & PR Daily News)
Thanks to 'Premature Perspiration' Campaign, Sales of Unilever Product Rose 11.7%
Known for provocative advertising that portrays Axe as a brand that makes young men irresistible to young women, Unilever took an even more outrageous approach than usual for the Latin American launch of its Full Control antiperspirant line, with a campaign called "Premature Perspiration."
"We took a key topic that is related to men's virility and extrapolated it to armpits," said Hernan Ponce, CEO of Ponce, Buenos Aires, whose
The latest survey shows that the number of newspaper jobs eliminated this year rose by 30 percent from last year. Notable stats from the full article at PR Daily News include:
45,000: Number of journalism jobs at U.S. newspapers in 1978, the first year the American Society of News Editors (ASNE) conducted the survey.
41,000: Number of journalism jobs at U.S. newspapers at the end of this year.
56,900: The number of journalism newspaper jobs in 1989, the peak from 1978 to today.
1 in 3: Newsroom jobs