Wishing You the Best in 2012

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Moms Prefer Digital Shopping Over In-Store [STUDY]

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Digital usage and ecommerce increase when women become moms Describe almost any mother of small children and one word comes to mind: busy. Two recent studies verify this truism by showing that women spend less time with media outlets such as TV

Growing E-Commerce With Hispanics In The U.S

If your business provides products or services targeted to the U.S. Hispanic market, you will want to follow some basic tips that will help you to reach your business goals and increase your profits at the same time. What you can do To increase

Challenges & Solutions in the PR Agency Planning Process

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In the waning days of 2011, many public relations professionals engaged in some aspect of planning, from contemplating whether the plan that was finalized one or more months ago remains aligned with the every-changing environment, to putting the

3 Must-Read Posts to Begin the New Year

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In the flood of predictions, resolutions and annual reviews that fill up our inboxes and takeover the Web this time of year, three have really stood out for me. These are the ones that have inspired me, motivated me, and made me chuckle. I hope you

National Hispanic Landscape Alliance and Magnetic Productions are Seeking Hispanic Host of New Landscaping Series on the DIY Network

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The National Hispanic Landscape Alliance (NHLA) has found an opportunity to help Magnetic Productions in finding a Hispanic host of a new landscaping series for DIY Network. The series will focus on dramatic yard makeovers using innovative tools,

Raúl Alarcón Makes Influential List

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The SBS President and CEO is being recognized by Poder magazine as a business leader in the publication’s annual “Top 100 Most Influential Hispanics” list. The list includes the most notable figures from the political, business, science,

The Future of Business Blogging & Social Media Marketing [INFOGRAPHIC]

Soon, nearly HALF of all small businesses will be blogging. And a third as many will be using social media to marketing their products and services. Courtesy of Remarkablogger and Credit Loan, here's a new infographic that visualizes the future of

Marketers Look Beyond Social Media Experimentation

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As budgets increase, marketers hope to understand more about social media Marketers are becoming more mature when it comes to their social media marketing, and many in the US say they hope to move beyond the experimentation phase in the coming

3 Marketing Mega Trends For 2012

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I lead strategy for my Web design company, and one of my primary roles is to connect with potential clients. This means I am in the middle of 1,000+ conversations per year about marketing -- its past, present and future. Based on these

Racy Approach Brings Axe Full Control Sweet Victory in Latin America [VIDEO]

Thanks to 'Premature Perspiration' Campaign, Sales of Unilever Product Rose 11.7% Known for provocative advertising that portrays Axe as a brand that makes young men irresistible to young women, Unilever took an even more outrageous approach

Newsroom Layoffs Rose by 30% This Year

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The latest survey shows that the number of newspaper jobs eliminated this year rose by 30 percent from last year. Notable stats from the full article at PR Daily News include: 45,000: Number of journalism jobs at U.S. newspapers in 1978, the