Best Wishes for a Happy & Prosperous New Year

iStock_000014105299XSmall

Happy New Year's from the entire Hispanic PR Blog & Hispanicize Team

2010 In Review: The Year for Latinos In The U.S.

For Latinos in the US, 2010 was a challenge. High school drop out rates did not improve, the economic crisis affected them deeply, and the Senate vote on the DREAM Act stumped hopes of immigration reform for undocumented young people. Columnist

Public Relations Learned the Hard Way

Amid harsher government scrutiny and lingering public mistrust of business, 2010 saw more than its fair share of corporate crises. Some of the biggest stemmed from unexpected events, such as Toyota Motor Corp.'s safety problems and BP PLC's oil

Walgreens Embraces Mobile as Key to Multichannel Success

Abhi Dhar - Chief Technology Officer, Divisional VP - Walgreens Abhi Dhar is responsible for Walgreens’ digital and mobile presence in the ecommerce division. Dhar and Tim McCauley, director of mobile commerce, spoke with eMarketer’s Tobi

Facebook: Macy’s Kicks Off Million-Dollar Makeover Search

clintonmacys_b

EDITOR's NOTE: TO ENTER THE CONTEST, please visit: www.facebook.com/macys Macy's is looking for eight people who need more than a new haircut or whiter teeth: The retailer is launching a Million Dollar Makeover, which will shower the "befores" with

Gustavo Razzetti, New Chief Strategy & Engagement Officer at Grupo Gallegos

Industry Veteran Brings Over 22 Years of Leadership and Integrated Communications Experience Gustavo Razzetti  has joined Grupo Gallegos, an independent, creatively-driven marketing solutions company, in the newly created position of Chief Strategy

Edgardo A. Navarro Linares Promoted to Vice President, Multicultural Marketing, McDonald’s USA

NAVARRO-LINARES

Navarro to Lead Strategic and Multicultural Consumer Marketing for 14,000 U.S. Restaurants Edgardo A. Navarro Linares has been promoted to Vice President, Multicultural Marketing, McDonald's USA. In this role, Navarro will be responsible for

“Soy Tu Dueña” (Woman of Steel) Top Primetime Novela in U.S. Television History

Grand Finale Reaches 9.4 Million Total Viewers and is the Top-Rated Program on Broadcast Television Across All Key Demographics, Regardless of Language Network’s Powerhouse Primetime Novela Block Makes Univision #1 Network