Best Wishes for a Happy & Prosperous New Year


Happy New Year's from the entire Hispanic PR Blog & Hispanicize Team
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2010 In Review: The Year for Latinos In The U.S.

For Latinos in the US, 2010 was a challenge. High school drop out rates did not improve, the economic crisis affected them deeply, and the Senate vote on the DREAM Act stumped hopes of immigration reform for undocumented young people. Columnist Esther Cepeda talks about what's changed for Latinos. Listen to the entire story or read the transcript from the broadcast at National Public Radio.
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Public Relations Learned the Hard Way

Amid harsher government scrutiny and lingering public mistrust of business, 2010 saw more than its fair share of corporate crises. Some of the biggest stemmed from unexpected events, such as Toyota Motor Corp.'s safety problems and BP PLC's oil spill. But crisis-management experts say some companies compounded their woes by botching the initial public-relations response. With legislators quick to call executives to account and a recession-battered public wary of big business, the result was a year full of
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Walgreens Embraces Mobile as Key to Multichannel Success

Abhi Dhar - Chief Technology Officer, Divisional VP - Walgreens Abhi Dhar is responsible for Walgreens’ digital and mobile presence in the ecommerce division. Dhar and Tim McCauley, director of mobile commerce, spoke with eMarketer’s Tobi Elkin about the chain store’s moves to offer customers prescription refills, photo services and more via mobile. eMarketer: How does Walgreens view mobile? Where does it fit within the chain’s digital strategy? Abhi Dhar: It is a connecting platform between the store
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Facebook: Macy’s Kicks Off Million-Dollar Makeover Search


EDITOR's NOTE: TO ENTER THE CONTEST, please visit: Macy's is looking for eight people who need more than a new haircut or whiter teeth: The retailer is launching a Million Dollar Makeover, which will shower the "befores" with products, services, cash and experiences. Describing it as a "makeover on steroids," the Cincinnati-based retailer will seek nominations through its Facebook page, with finalists decided by Facebook voting. The winner will get a total reinvention from Clinton Kelly,
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Gustavo Razzetti, New Chief Strategy & Engagement Officer at Grupo Gallegos

Industry Veteran Brings Over 22 Years of Leadership and Integrated Communications Experience Gustavo Razzetti  has joined Grupo Gallegos, an independent, creatively-driven marketing solutions company, in the newly created position of Chief Strategy and Engagement Officer. Razzetti brings the agency over 22 years of experience in integrated marketing communications both in US Hispanic and Latin America markets. He will manage Grupo Gallegos’s Media and Account Planning departments. It is the first time that the
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Edgardo A. Navarro Linares Promoted to Vice President, Multicultural Marketing, McDonald’s USA


Navarro to Lead Strategic and Multicultural Consumer Marketing for 14,000 U.S. Restaurants Edgardo A. Navarro Linares has been promoted to Vice President, Multicultural Marketing, McDonald's USA. In this role, Navarro will be responsible for McDonald's U.S. strategic and ethnic consumer marketing efforts. Reporting to McDonald's U.S. Chief Marketing Officer Neil Golden, Navarro will assume his new role, effective January 4, 2011. "Multicultural marketing at McDonald's is more than segmented ethnic advertising
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“Soy Tu Dueña” (Woman of Steel) Top Primetime Novela in U.S. Television History

Grand Finale Reaches 9.4 Million Total Viewers and is the Top-Rated Program on Broadcast Television Across All Key Demographics, Regardless of Language Network’s Powerhouse Primetime Novela Block Makes Univision #1 Network for the Night, Beating ABC, CBS, NBC, FOX and CW Among All Adults 18-49, Adults 18-34 and Persons 12-34, Among Other Key Demos Last night’s broadcast of the highly-anticipated finale of Univision’s primetime hit “Soy Tu Dueña” (Woman of Steel; M-F 9pm
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