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Best Wishes for a Happy & Prosperous New Year

12/31/2010 By Leave a Comment
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Happy New Year's from the entire Hispanic PR Blog & Hispanicize Team

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2010 In Review: The Year for Latinos In The U.S.

12/30/2010 By Leave a Comment

For Latinos in the US, 2010 was a challenge. High school drop out rates did not improve, the economic crisis affected them deeply, and the Senate vote on the DREAM Act stumped hopes of immigration reform for undocumented young people. Columnist

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Public Relations Learned the Hard Way

12/30/2010 By Leave a Comment

Amid harsher government scrutiny and lingering public mistrust of business, 2010 saw more than its fair share of corporate crises. Some of the biggest stemmed from unexpected events, such as Toyota Motor Corp.'s safety problems and BP PLC's oil

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Walgreens Embraces Mobile as Key to Multichannel Success

12/30/2010 By Leave a Comment

Abhi Dhar - Chief Technology Officer, Divisional VP - Walgreens Abhi Dhar is responsible for Walgreens’ digital and mobile presence in the ecommerce division. Dhar and Tim McCauley, director of mobile commerce, spoke with eMarketer’s Tobi

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Facebook: Macy’s Kicks Off Million-Dollar Makeover Search

12/30/2010 By 142 Comments
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EDITOR's NOTE: TO ENTER THE CONTEST, please visit: www.facebook.com/macys Macy's is looking for eight people who need more than a new haircut or whiter teeth: The retailer is launching a Million Dollar Makeover, which will shower the "befores" with

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Gustavo Razzetti, New Chief Strategy & Engagement Officer at Grupo Gallegos

12/29/2010 By 1 Comment

Industry Veteran Brings Over 22 Years of Leadership and Integrated Communications Experience Gustavo Razzetti  has joined Grupo Gallegos, an independent, creatively-driven marketing solutions company, in the newly created position of Chief Strategy

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Edgardo A. Navarro Linares Promoted to Vice President, Multicultural Marketing, McDonald’s USA

12/29/2010 By 1 Comment
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Navarro to Lead Strategic and Multicultural Consumer Marketing for 14,000 U.S. Restaurants Edgardo A. Navarro Linares has been promoted to Vice President, Multicultural Marketing, McDonald's USA. In this role, Navarro will be responsible for

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“Soy Tu Dueña” (Woman of Steel) Top Primetime Novela in U.S. Television History

12/29/2010 By Leave a Comment

Grand Finale Reaches 9.4 Million Total Viewers and is the Top-Rated Program on Broadcast Television Across All Key Demographics, Regardless of Language Network’s Powerhouse Primetime Novela Block Makes Univision #1 Network

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