The Role for Pharma in Social Media: Vital Voice Missing from Virtual World

A recent study by eMarketer found that one-third of U.S. companies now have a blog for marketing purposes, and that number is likely to rise to 43% by 2012. Break those numbers down by industry, however, and pharmaceutical and medical device makers barely make the chart. The biopharma industry is virtually invisible on the Internet, allotting less than 4% of its more than $4 billion direct-to-consumer advertising spend to online outlets in 2008. Unfortunately, this reluctance to move into the Internet realm ill-serves
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JOB ALERT: Communications Coordinator for Comprehensive Immigration Law Reform Campaign (Washington, D.C.)

Service Employees International Union (SEIU) SEIU, the nation's largest union of immigrant workers, seeks to hire a senior communications professional to manage and direct the union's campaign communications to achieve comprehensive immigration reform. This person will lead efforts to fight back against anti-immigrant legislation across the country and support our growing immigration and immigrant civic engagement campaigns. Ideal candidates must demonstrate an ability to direct strategic campaign communications
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In Search of Latinos Online

Strategic Sense

It seems that location-based technology is still on its early adoption phase according to Pew Internet.  Interesting to note that, on the other hand, it found that Hispanics over-index in the use geo-social services like Foursquare.com or Gowalla.com (10% compared to only 4% of the total wired population) confirming the growing influential role of Latinos online.
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Celebrate the Holidays with HPRA Los Angeles

Thursday, December 2, 2010 6:30 p.m. - 10:30 p.m. La Fonda 2501 Wilshire Blvd. Los Angeles, CA 90051
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2011 Trends: Census Highlights Demographic Shifts

Future growth in the digital population will come from minority audiences The overall growth of the online population in the US is stagnating, and most future growth will come from increases in minority audiences including Hispanics, blacks, seniors and children. Hispanics are the fastest-growing segment of the US population, and eMarketer expects the Hispanic online population to grow by nearly 10 million people between 2010 and 2014. Next year, eMarketer forecasts 32.2 million Hispanics, or 62.9% of the US
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Mark Sanchez Featured in “Winning Formula”

Pepsi Max is the official soft drink of the NFL. Who knew? PepsiCo transitioned the sponsorship from Pepsi to Pepsi Max late this summer. The move coincided with the relaunch of Pepsi Max. Until this point the brand has been promoting the sponsorship primarily with in-stadium signage and other team-specific promotions. But that's about to change. A campaign featuring Mark Sanchez, quarterback of the New York Jets, launched on Thanksgiving Day. "Winning Formula" premiered during the Patriots vs. Lions, Saints vs.
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Social Media Search & SEO in 2011

Will search and seo go social in 2011? There was a lot of talk earlier this year of how Twitter and Facebook. Twitter for example added a new feature to make searching for people simpler by creating a new People tab. Millions of new message go out on Twitter every single day. The Twitter search engine is very impressive and capable tool for yielding results based on Twitter’s live streams. You don’t even need an account. Just go to Twitter’s search page, and type in what you are interested in. To find a more
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Courting Hispanic Customers With Texts & Web Sites en Español

AS the Hispanic population in the United States continues to grow, major advertisers are seeking new ways to attract Hispanic customers. These advertisers are increasingly trying to deliver their message in Spanish through Web sites, special sites for mobile phones and texting campaigns. “What we’re seeing is clients who are looking for growth outside their normal market, and often that market speaks a different language,” said Charles Whiteman, senior vice president of client services for the MotionPoint
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ImpreMedia’s El Diario & HITN Announce a Multimedia Content Exchange Partnership

The Alliance will Combine El Diario’s Superior Content with HITN’s Multimedia Television Capabilities to Further Increase Audience and Engagement El Diario, the leading Spanish-language daily newspaper in New York, announced a partnership with The Hispanic Information and Telecommunications Network, Inc. (HITN) to exchange television, print, online and mobile content that will enhance the multimedia experience for their respective Hispanic audiences.
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Can a Latino Thanksgiving Give You Indigestion?

On behalf of the Hispanic PR Blog, Hispanicize and PapiBlogger our team wishes all of you a blessed and very sabroso Thanksgiving! As a Latino, I always get very excited around the holidays, especially Thanksgiving. But you know how we Latinos are – we like to eat a lot and don’t always pay attention to the effects food can have on us. The good thing about Latino food is that it’s full of spices, which not only add flavor, but can also be good for your health. I happen to especially like garlic, which can
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