Anheuser-Busch InBev is set to test geo- and language-targeting on its Facebook pages this week, after the social site announced those capabilities just before Thanksgiving.
Via a Facebook page's backend dashboard, a marketer like AB InBev can now post offers to people who "like" a brand in a certain country, state/region, or city. According to Facebook's blog post, brands can also target those likers by language on their pages. Therefore, they will theoretically be able to create locally relevant offers as follows:
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Anheuser-Busch to Test Local & Multilingual Facebook Pages
11/30/2010 By Leave a Comment
JOB ALERT: Communications Coordinator for Comprehensive Immigration Law Reform Campaign (Washington, D.C.)
11/30/2010 By Leave a Comment
Service Employees International Union (SEIU)
SEIU, the nation's largest union of immigrant workers, seeks to hire a senior communications professional to manage and direct the union's campaign communications to achieve comprehensive immigration reform. This person will lead efforts to fight back against anti-immigrant legislation across the country and support our growing immigration and immigrant civic engagement campaigns. Ideal candidates must demonstrate an ability to direct strategic campaign communications
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In Search of Latinos Online
11/30/2010 By 1 Comment
It seems that location-based technology is still on its early adoption phase according to Pew Internet. Interesting to note that, on the other hand, it found that Hispanics over-index in the use geo-social services like Foursquare.com or Gowalla.com (10% compared to only 4% of the total wired population) confirming the growing influential role of Latinos online.
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Celebrate the Holidays with HPRA Los Angeles
11/30/2010 By 1 Comment
Thursday, December 2, 2010
6:30 p.m. - 10:30 p.m.
La Fonda
2501 Wilshire Blvd.
Los Angeles, CA 90051
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2011 Trends: Census Highlights Demographic Shifts
11/29/2010 By Leave a Comment
Future growth in the digital population will come from minority audiences
The overall growth of the online population in the US is stagnating, and most future growth will come from increases in minority audiences including Hispanics, blacks, seniors and children.
Hispanics are the fastest-growing segment of the US population, and eMarketer expects the Hispanic online population to grow by nearly 10 million people between 2010 and 2014. Next year, eMarketer forecasts 32.2 million Hispanics, or 62.9% of the US
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Mark Sanchez Featured in “Winning Formula”
11/27/2010 By Leave a Comment
Pepsi Max is the official soft drink of the NFL. Who knew?
PepsiCo transitioned the sponsorship from Pepsi to Pepsi Max late this summer. The move coincided with the relaunch of Pepsi Max. Until this point the brand has been promoting the sponsorship primarily with in-stadium signage and other team-specific promotions. But that's about to change.
A campaign featuring Mark Sanchez, quarterback of the New York Jets, launched on Thanksgiving Day. "Winning Formula" premiered during the Patriots vs. Lions, Saints vs.
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ImpreMedia’s El Diario & HITN Announce a Multimedia Content Exchange Partnership
11/26/2010 By Leave a Comment
The Alliance will Combine El Diario’s Superior Content with HITN’s Multimedia Television Capabilities to Further Increase Audience and Engagement
El Diario, the leading Spanish-language daily newspaper in New York, announced a partnership with The Hispanic Information and Telecommunications Network, Inc. (HITN) to exchange television, print, online and mobile content that will enhance the multimedia experience for their respective Hispanic audiences.
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Can a Latino Thanksgiving Give You Indigestion?
11/25/2010 By Leave a Comment
On behalf of the Hispanic PR Blog, Hispanicize and PapiBlogger our team wishes all of you a blessed and very sabroso Thanksgiving!
As a Latino, I always get very excited around the holidays, especially Thanksgiving. But you know how we Latinos are – we like to eat a lot and don’t always pay attention to the effects food can have on us.
The good thing about Latino food is that it’s full of spices, which not only add flavor, but can also be good for your health. I happen to especially like garlic, which can
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