Anheuser-Busch to Test Local & Multilingual Facebook Pages

Anheuser-Busch InBev is set to test geo- and language-targeting on its Facebook pages this week, after the social site announced those capabilities just before Thanksgiving.

Via a Facebook page’s backend dashboard, a marketer like AB InBev can now post offers to people who “like” a brand in a certain country, state/region, or city. According to Facebook’s blog post, brands can also target those likers by language on their pages. Therefore, they will theoretically be able to create locally relevant offers as follows: Spanish speakers in Mexico City; French speakers in Montreal; and, English speakers in Dallas. To be clear, the offers will appear via AB InBev brands’ posts. (more…)

The Role for Pharma in Social Media: Vital Voice Missing from Virtual World

A recent study by eMarketer found that one-third of U.S. companies now have a blog for marketing purposes, and that number is likely to rise to 43% by 2012. Break those numbers down by industry, however, and pharmaceutical and medical device makers barely make the chart. The biopharma industry is virtually invisible on the Internet, allotting less than 4% of its more than $4 billion direct-to-consumer advertising spend to online outlets in 2008. Unfortunately, this reluctance to move into the Internet realm ill-serves all consumers, particularly those in search of reliable, credible health information. (more…)

JOB ALERT: Communications Coordinator for Comprehensive Immigration Law Reform Campaign (Washington, D.C.)

Service Employees International Union (SEIU)

SEIU, the nation’s largest union of immigrant workers, seeks to hire a senior communications professional to manage and direct the union’s campaign communications to achieve comprehensive immigration reform. This person will lead efforts to fight back against anti-immigrant legislation across the country and support our growing immigration and immigrant civic engagement campaigns. Ideal candidates must demonstrate an ability to direct strategic campaign communications including excellence in writing for various audiences, developing message and enforcing message discipline, and a successful track record in media relations. Candidates must be bi-lingual in English and Spanish, have experience working with diverse groups, experience supervising junior staff, and have a minimum of five years advocacy campaign communications experience. Must thrive in an environment with competing priorities, tight deadlines, high-pressure and irregular hours.

To Apply: Email your cover letter and resume to : resumes@seiu.catsone.com

In Search of Latinos Online

Strategic SenseIt seems that location-based technology is still on its early adoption phase according to Pew Internet.  Interesting to note that, on the other hand, it found that Hispanics over-index in the use geo-social services like Foursquare.com or Gowalla.com (10% compared to only 4% of the total wired population) confirming the growing influential role of Latinos online. (more…)

Celebrate the Holidays with HPRA Los Angeles

HPRA

Thursday, December 2, 2010
6:30 p.m. – 10:30 p.m.

La Fonda
2501 Wilshire Blvd.
Los Angeles, CA 90051
(more…)

2011 Trends: Census Highlights Demographic Shifts

Future growth in the digital population will come from minority audiences

The overall growth of the online population in the US is stagnating, and most future growth will come from increases in minority audiences including Hispanics, blacks, seniors and children.

Hispanics are the fastest-growing segment of the US population, and eMarketer expects the Hispanic online population to grow by nearly 10 million people between 2010 and 2014. Next year, eMarketer forecasts 32.2 million Hispanics, or 62.9% of the US Hispanic population, will be online. The results of the 2010 census could push those estimates up even further. (more…)

Mark Sanchez Featured in “Winning Formula”

Pepsi Max is the official soft drink of the NFL. Who knew?

PepsiCo transitioned the sponsorship from Pepsi to Pepsi Max late this summer. The move coincided with the relaunch of Pepsi Max. Until this point the brand has been promoting the sponsorship primarily with in-stadium signage and other team-specific promotions. But that’s about to change.

A campaign featuring Mark Sanchez, quarterback of the New York Jets, launched on Thanksgiving Day. “Winning Formula” premiered during the Patriots vs. Lions, Saints vs. Cowboys and Bengals vs. Jets games.

Read the entire article at AdAge.com.

Social Media Search & SEO in 2011

Will search and seo go social in 2011?

There was a lot of talk earlier this year of how Twitter and Facebook. Twitter for example added a new feature to make searching for people simpler by creating a new People tab.

Millions of new message go out on Twitter every single day. The Twitter search engine is very impressive and capable tool for yielding results based on Twitter’s live streams. You don’t even need an account. Just go to Twitter’s search page, and type in what you are interested in. To find a more concentrated conversation around a topic, you can use the hashtag (#) along with your term. For instance, #windows7 would yield results of people specifically talking about that topic who are purposely labeling their conversation with that tag to keep track of the conversation themselves.

Budgets for paid searches and using social media for SEO (better positioning your website on search engines, like Google) are going up this year based on a report on emarketer.com.

Read the entire article at Latino Rebranded.

Courting Hispanic Customers With Texts & Web Sites en Español

AS the Hispanic population in the United States continues to grow, major advertisers are seeking new ways to attract Hispanic customers. These advertisers are increasingly trying to deliver their message in Spanish through Web sites, special sites for mobile phones and texting campaigns.

“What we’re seeing is clients who are looking for growth outside their normal market, and often that market speaks a different language,” said Charles Whiteman, senior vice president of client services for the MotionPoint Corporation, a company that offers Web site translation services for marketers. “If we’re serious about targeting this consumer, this target market, we need to speak their language.”

Read the entire article at The New York Times.

ImpreMedia’s El Diario & HITN Announce a Multimedia Content Exchange Partnership

The Alliance will Combine El Diario’s Superior Content with HITN’s Multimedia Television Capabilities to Further Increase Audience and Engagement

El Diario, the leading Spanish-language daily newspaper in New York, announced a partnership with The Hispanic Information and Telecommunications Network, Inc. (HITN) to exchange television, print, online and mobile content that will enhance the multimedia experience for their respective Hispanic audiences. (more…)

Can a Latino Thanksgiving Give You Indigestion?

On behalf of the Hispanic PR Blog, Hispanicize and PapiBlogger our team wishes all of you a blessed and very sabroso Thanksgiving!

As a Latino, I always get very excited around the holidays, especially Thanksgiving. But you know how we Latinos are – we like to eat a lot and don’t always pay attention to the effects food can have on us.

The good thing about Latino food is that it’s full of spices, which not only add flavor, but can also be good for your health. I happen to especially like garlic, which can improve blood circulation and prevents clots, and cayenne pepper, which aids in digestion.

But sometimes, we can get a little caught up in enjoying the holidays, and we stop paying attention to how much we’re consuming. What happens when you eat too much?

Read the entire article at Fox News Latino.

Check-In Offers Come To Yelp

Joining rivals large and small, Yelp is now letting local businesses add “check-in offers” to their venues.

Simply, the feature lets businesses incentivize repeat customers by rewarding them with percentages off their purchases, free or fixed-price offers.

Fast Company — which puts the news in the context of “a whole new industry popping up alongside and in between the existing ‘traditional’ retail models” — sees check-ins as a way of “enticing consumers to shop, supply marketing statistical data and also to ‘play’ Yelp.” (more…)